How to Inspire Google to Rank your Business

The strategy of “build it and they will come” doesn’t work in Google’s world anymore. So, how can you inspire Google to recommend your business to your ideal customer? Essentially, you need Search Engine Optimization (SEO) to influence Google. SEO helps businesses break through a crowded, competitive ranking system. Read our related article to learn more: How Long Until My Website Ranks?

Strategies to Improve Google Ranking

SEO is powered by several elements, both on and off a website. There’s no silver bullet, only a bunch of small factors that increase the visibility of a business in Google searches. Read our related article to learn more: SEO Strategies That Work. To improve your business’ search ranking, incorporate these on-site and off-site strategies:

On-Site SEO Elements

  • Write unique text – We recommend 250 words per page. For professionally written content, contact the Wonder Writer
  • Include keywords – Use words a potential client would type when searching for your product
  • Optimize website elements – Developers add tags, page titles, page descriptions
  • Create blog articles – Blogs add keywords and increase the opportunity to appear in search results
  • Lock in your location – Repeatedly provide your address/municipality

Off-Site SEO Elements:

(Read our related article about off-site SEO)

  • Claim your Google My Business profile
  • Optimize your Google My Business profile with accurate information, photos, reviews
  • Submit your business’ name, address, and phone number to online directories like Yelp, Bing, MapQuest (Save time and labor! Ask about our SEO package)
  • Generate incoming links to your website from outside sources like videos you post on YouTube, which is owned by Google.

The Marketing Power of SEO

You wouldn’t throw a party without inviting guests. Likewise, you shouldn’t build a website and simply expect customers to come. If only it were that simple! Instead, your business needs a multi-faceted SEO strategy to establish its online presence and increase its visibility in Google rankings. When done correctly, on-site and off-site SEO turns websites into powerful marketing tools. Packerland Websites not only builds user-friendly, effective websites, we also craft SEO strategies to help businesses grow. To learn more, contact Bill Koehne, owner of Packerland Websites, at 920-826-5901, ext. 1.

Account Manager Works Alongside Businesses

Account Manager Mike Folk
Mike Folk

Mike Folk has joined the Packerland Websites team as an account manager. An experienced business owner who is passionate about small business, Mike goes alongside business owners to help them accomplish their goals in website development and Search Engine Optimization (SEO).

“I’m passionate about small business. I think it’s amazing to see people take their ideas, dreams, skills, and experiences and turn that into a living for themselves and others. It is very fun and rewarding to see all the different businesses and business owners, learn about them, and contribute to their business.”

Mike Folk, Account Manager, Packerland Websites

Experienced Account Manager

Mike brings more than 10 years of account management experience to this new role. He previously worked at AT&T, Windstream, and Opus Communications, which he co-owns. At AT&T, he placed in the Top 1% for sales to goals, earning the AT&T Summit award two separate years.

Skilled in Customer Service

Bill Koehne, owner of Packerland Websites, said Mike has excellent customer service skills, along with the skills that can’t be taught, like sincerity and integrity.

“Mike really listens to what clients are saying and asks great questions. He approaches each situation with openness, identifying what a client needs and providing the right tools to meet those needs. I’m excited to have Mike join the Packerland team as account manager. He treats clients like people, not numbers.”

Bill Koehne, Owner, Packerland Websites

Check Out How We Help Others Succeed

Helping Others Succeed

“I want to do what’s truly best for them and their business, rather than treating them like a sales number or pushing products on them for an inflated paycheck. I want to hold my head up high at the end of the day, knowing I’m helping others succeed.”

Mike Folk, Account Manager, Packerland Websites

Family Man

A graduate of Northeast Wisconsin Technical College, Mike holds an associate degree in Digital Media Technology. He and his wife, Claire, and two sons, Cooper and Ethan, live in Suamico. Mike enjoys spending time with family and friends, playing tennis and board games, and grilling out. Additionally, he is a partner on and volunteers at his church as a broadcast director and audio engineer.

Contact Us

Packerland Websites, Green Bay and Abrams, specializes in website design, Search Engine Optimization, and digital marketing strategies. To grow your business with a new or rebuilt website and SEO strategies, contact Mike Folk, 920-826-5901.

How long until my website ranks?

I often get asked the question: How long does it take for my website to rank on a search result page? What the client really wants to know is, When will I begin seeing results? Unfortunately, there’s no solid answer. According to Google, it takes roughly three to six months, but the time depends on a number of factors. Ask yourself these questions:

  • How long has my website existed ?
  • What is the quality of the content?
  • Am I using Search Engine Optimization techniques?

Search Engine Optimization, abbreviated SEO, is a way to rank higher on a Google search or another search engine list. It all boils down to three factors: onsite SEO, offsite SEO, and the website’s relationship with Google.SEO Wheel for Website Ranking

On-site SEO

On-page SEO refers to the writing and images on a website’s pages, plus descriptions and tags added by the designer. If you have a business page, consider using specific keywords that are associated with your industry and location. Visitors surfing the Web will locate your website more easily.

Off-site SEO

Off-site SEO refers to indicators outside your website that affect your ranking. A backlink is one example. Backlinks provide an online path for visitors to find your webpage. When you publish an article, video, or company update on your site, consider ways to cross-promote. For example, post the URL on Facebook, Instagram, or LinkedIn. The audience can follow the link to your webpage. Backlinks represent a vote of confidence. One site affirms it’s worthwhile to link to content from another site. This positively affects a site’s ranking position on search engine result pages.

Be Google Friendly

I like to tell people to make friends with Google. We can help you (or you can) create a business profile in Google My Business and appear on a Google Map. Verify your business name, address, and phone number to educate Google and other search engines about your products, services, and location. Your website educates a human audience about the benefits of working with you. Additionally, it educates Google and other search engines to attract visitors to your website.

Contact Us

To learn more about ranking, design, and SEO services available through Packerland Websites, email Bill@PakerlandWebsites or call 920-826-5601

Packerland Websites Partners with Dynamic Designs

Packerland Websites Dynamic DesignsPackerland Websites and Dynamic Designs Unlimited have forged a new partnership, as of Jan. 1, 2020. Local businesses, municipalities, and organizations now have two great companies working for their success. Packerland Websites will provide website management and Search Engine Optimization (SEO) services to clients previously served by Dynamic Designs.

“We’ve known Bill Koehne and his team at Packerland Websites for quite some time, and the decision to team up with their organization was one of the best decisions we’ve ever made,” said Tammy Brzeczkowski, of Dynamic Designs. “They have a similar corporate culture, values and belief system – an organization that is truly focused on their clients’ success.”

Dynamic Designs, 1142 Mountain Bay Drive, will continue to provide digital and traditional marketing services including:

  • Social media
  • Email marketing
  • Geo-fencing
  • Marketing consulting
  • Promotional products
  • Branded apparel

In addition, Dynamic Designs will continue to sell SEO and website packages, which Packerland Websites will develop and maintain. Bill and the Packerland Websites’ team bring a fresh perspective to clients previously served by Dynamic Designs.

“This is the time of year when I’m reminded that websites don’t take snow days,” Bill said. “A website works 24/7 to represent your brand, and we take the time to design and maintain the right website for you, We combine marketing and SEO strategies, both on and off the website pages, to help our clients meet their goals.”

Since 2011, Packerland Websites has grown from a single owner to a team of five professionals, each with their own strengths. Bill’s background is in business administration. He believes in building websites around a marketing plan to address specific goals. Packerland Websites’ three developers, Mike McGraw, Miranda Schlise-Gomez, and Tom Norman, build and maintain effective, secure, and user-friendly websites. Joan Koehne manages the content writing division, Writer to the Rescue.

SEO Strategies That Work

SEO Search Engine Optimization StrategiesHave you thought about your website lately? Too many people build a website and forget about it. As a result, they’re not achieving their top marketing goals. Consider this: A well-developed website is the only marketing tool working 24/7. Additionally, a website is often the first impression for potential customers. Therefore, it’s smart to make your website work more effectively.

If you’re a Packerland Websites client, you already have a great website. Your website is attractive, mobile responsive, and secure. Now it’s time to put your website to work. How can you help your website rank higher organically in searches? The answer is SEO, Search Engine Optimization. SEO strategies make some business owners’ eyes glaze over, so we’ll get to the point.

Value of Search Engine OptimizationSEO strategies

  • Rank higher on Google searches
  • Get found online easier
  • Attract more visitors to your website
  • Convert more leads

On-site SEO Strategies

Essentially, SEO makes your website perform better. Consider the two types of SEO: on-site and off-site. If Packerland Websites built your website, the onsite SEO is already in great shape. We build websites with SEO-focused content, navigation, and design elements. Next, we add site maps and META tags to describe the website to search engines. In contrast to on-site SEO strategies, off-site SEO strategies affect how the Internet views the “health” of your website.

Off-site SEO Strategies

Off-site SEO is affected by:

  • Consistent, accurate listings of your business across the Internet
  • Incoming links from directory listings to your business
  • Directory listings that are owner-verified
  • Photos, keywords, and descriptions included in directory listings
  • Increasing and monitoring reviews in directory listings, including Facebook and Google
  • Google Maps, YouTube videos, and expanded content writing

Internet Health Check-up

So, how well is your website working for you? How healthy is your Internet presence? Check out our free online business scanner to see how your business appears on over 50 primary directories on the Internet. Then, take the next step and call Bill at 920-826-5601 for a free SEO consultation. Above all, Packerland Websites is an SEO specialist you can trust. We’ll help you develop the successful SEO strategies you need to rank higher in Google searches and get found online.

When Will My Website Rank on Google?

Search Engine Optimization (SEO) on Google ranking

So, you spent weeks finding a web builder, devising a sitemap and wireframes, writing content, and selecting photographs and graphics for your website. After spending the time and energy designing a brand new website, you ask yourself, “How long does it take for my website to rank?” The correct question is, “When do I begin seeing results?”

Unfortunately, the answer depends on a number of factors which determine your immediate placement on Google search. Ask yourself these questions: “How long has my website existed?” “Has a Search Engine Optimization (SEO) been done previously?”

SEO boils down to three factors:

  1. How the website appears on-site
  2. How the website appears off-site
  3. The website’s relationship with Google.

On-page ranking factors

On-page factors refer to the unique content, headings, subheadings, titles, descriptions, and tags on a website. Review our blog and content page for ways to add depth to your website.

If you have a business page, consider specific keywords when registering it on search engines like Google, Bing, and Yahoo. For example, if you own a coffee house that also sells cookies, donuts and bakery, you want to rank for keywords such as coffee and bakery. You can write blogs that share coffee brewing techniques and recipes for baking.

When writing quality content, include keywords that reflect a solid conversational tone with no keyword stuffing. Keyword stuffing refers to a technique of cramming and overusing keywords throughout the text to influence the website’s ranking.

Off-site ranking factors

Off-page factors refer to backlinks that link to other social media sites. These backlinks offer an easy online path for visitors to find your business, but be cautious. Some backlinks connect visitors to disreputable sites containing annoying ads with spam and ransomware that harms the overall health of your webpage.

Make friends with Google

Results depend on your website’s reputation with Google, and reputation depends on how the website behaves and what attracts consumers and audiences. The use of Google’s maps, database, analytics, search console tools, and other products educates the search engine giant to identify your site, thereby possibly enhancing the overall promptness of your webpage’s placement.

How SEO Elves can help

With the use of our free scanner, SEO Elves will determine how your website stands on the internet in terms of business listings. Once you enter in your business name, address, and phone number, the elves will work their magic. Instantly, you will see whether or not your business information is listed on internet directories like Google, Yelp, Bing, and many more. This is a great way to evaluate your online presence.

SEO Elves also provides an internet health checkup, where our experts analyze seven detailed on-site SEO factors and five off-site SEO factors to improve areas that impact the ranking. View our product and service packages to determine what meets your business needs.

About Us: SEO Elves helps companies amplify their online presence by attracting visitors to their clients’ websites. Get found on the internet with the Elves’ Search Engine Optimization techniques. Based in Green Bay, Wisconsin, SEO Elves offers SEO packages, an Internet Health Check-Up, Social Media Marketing, and Blog/Content Writing. Call us at 920-639-5609.


5 Ways to Write Web Content to Boost SEO

Bakery owner writes web content for SEOWriting quality content on web pages and blogs helps to improve Search Engine Optimization. Here are some tips to consider when writing for your company’s website.

Tell a story in your web content

  1. Write as if you are telling a story to someone across a table. You don’t need to impress anyone with your fancy vocabulary, unless the topic requires it. You’re permitted to break the rules of grammar sometimes, but always be mindful of using a conversational style of writing. Just simply make it personable, so you genuinely connect with your audience.

Write in a conversational tone

  1. When writing web content, use a conversational tone, without resorting to keyword stuffing. Keyword stuffing refers to a technique of cramming and overusing keywords in the text to influence the website’s ranking. An extreme example of keyword stuffing is this: “Come visit our Green Bay bakery where we’re making Green Bay bakery treats for people who love to buy bakery in Green Bay.”

Use a diverse vocabulary

  1. To avoid keyword stuffing use a diverse vocabulary that is relatable to your audience. If you own a bakery, instead of writing donuts write a synonym or the specific name for the products like pastry, sweet roll, fritter, Danish, cruller, Duchies, Zepolle, beignet, etc. This way, visitors surfing the net will easily locate your website when searching for narrower topics.

Perform on-page SEO tactics

  1. When you’re ready to publish your web content, web page or blog, be sure to do the on-page extras to help the content get found. On-page extras refer to the headings, subheadings, titles, descriptions, and tags on a website.

Add images and alt tags

  1. Add images to complement your web content. Images draw attention to the page and attract the reader’s eye. Although people are your primary audience, search engines like Google are your secondary audience. Tell Google what your photo is about by adding tags and descriptions to the image.


To learn more about how to write quality digital content, read our Blog & Content Marketing page. SEO Elves offers monthly blogging packages at reasonable prices.


About Us: SEO Elves helps companies amplify their online presence by attracting visitors to their clients’ websites. Get found on the internet with the Elves’ Search Engine Optimization techniques. Based in Green Bay, Wisconsin, SEO Elves offers SEO packages, an Internet Health Check-Up, Social Media Marketing, and Blog/Content Writing. Call us at 920-639-5609.

Robo-Call You have not updated your free Google listing

Robotic telemarketer calling about Google listingI received a call from (608) 719-4895 in Stoughton WI. It was not a number I recognized, but I answered the call. A recorded message stated: “You have not updated your free Google listing. Please press 1 if you are interested in doing so.” I was interested in doing so for a couple reasons. I provide search engine optimization (SEO) services, including directory listing management, not only for Google, but also for an additional 60 other directories. All of the listings are claimed and verified. The data is up-to-date, identical across all directories and creates an incoming link back to them.

Even if I am only building a website for a client and not providing SEO services, I will create or claim the Google pages for my customers. By creating or claiming a Google listing, I help customers rank higher on listings, and I help them avoid calls like these.

I decided to play along

So, in the interest of hearing what the caller had to say, I played along. I pressed 1 to speak to a representative.

The person answered and asked: Is your business Packerland Websites? That is correct Are you located in Green Bay? Yes, I am Are you at Zip Code 54303? Yes, I am – Long Pause Your listing is up to date- Hung up on me

I guess they didn’t like my answers

Obviously, the robot call did not check to see if I was up-to-date before dialing my phone number.

Often, these callers may claim to be from Google. If they do this, ask them directly if they work for Google. They will most likely give you the run-around.

Unfortunately, they prey on business owners that are great with their business, but maybe not as tech savvy as they could be. That is why many are using my services.

I get regular emails from customers double checking if the calls and emails they receive are legitimately something to be concerned about. That is OK. Most of the time I confirm that customers are being spammed and/or solicited, and it’s not legit.

We’ve got answers to your questions

Do yourself a favor and have a good relationship with your website developer. We work with this stuff all the time. Make sure your Google listing is up-to-date, and you can confidently hang up on these solicitors and delete these types of suspicious emails. Contact Packerland Websites today for help with your business’ directory listings.

Want to know how your business appears on the Internet? Scan your business for free!