Green Bay: (920) 826-5901
Marinette: (920) 639-5609
Marquette: (920) 393-3088
Abrams: (920) 826-5901

Website Evolution: From Fish Tale to High-Function


Marketing evolution in website development

Twenty-five years ago, I created my first website, Fishing With Bill, to showcase my passion for walleye fishing and promote my tournament sponsors. Since that time, I have witnessed an astonishing evolution in website development and digital marketing. In today’s competitive marketplace, a website isn’t a novelty anymore. Successful businesses and nonprofits understand the value of their digital presence. They know that a website is a key to increasing sales, building customer loyalty, and establishing brand recognition. Today, business and nonprofit leaders operate in a world of emerging artificial intelligence (Stay Ahead in SEO: Strike a Balance with AI-generated Content) and user-friendly, do-it-yourself website development options. It’s tempting to put on a “website developer’s hat” and think you can build the same website as a marketing company can build.

Websites Fulfill Their Marketing Potential

However, a website that’s simple to build is like an attractive cover on a book. While the book cover may look fantastic, the story inside may be a real dud. The same goes for websites. Thinking you’ll achieve exceptional marketing results, no matter what website developer, written content, or web platform you use, is an illusion. Webpages that aren’t built to attract visitors or get Google’s attention will fall short of their marketing potential. A website that’s “just OK” will achieve results that are “just OK.”

Modern, High-Functioning Marketing Tools

Will your business or nonprofit settle for a mediocre website that’s good enough? Or do you want a powerful, effective marketing tool that reaches your audience, makes you money, and builds your brand’s credibility? As a professional website developer since 2011, Packerland Websites has developed hundreds of modern, high-functioning marketing tools that lead to success.

Interactive, Optimized WordPress Websites

Instead of just a brochure on the internet, websites should be more interactive. Building an interactive website requires advanced design skills, especially on the “back end” of the website that visitors don’t see. Plus, a website should be easy to find. The WordPress websites we build have exceptional built-in search engine optimization (SEO) capabilities. SEO techniques help our clients rank on Google search engine results pages. Getting found in a crowded, competitive online marketplace is challenging. Yet it’s the first step to bringing visitors to your website where they can interact with your brand.

Versatile & Secure E-Commerce

Many companies want to create websites to sell their products online. Professionally developed e-commerce websites can exponentially expand your sales territory. Don’t miss out on easy sales with an inferior e-commerce store! A versatile, secure, and easy-to-manage e-commerce store doesn’t just happen. E-commerce websites require an attention to detail that only an experienced website developer can provide.

Accessibility for People with Disabilities

Accessibility is another factor to consider when designing a website. In addition to the obvious features like ramps, elevators, and closed captioning, the Americans with Disabilities Act also covers websites. Following ADA guidelines gives people with disabilities the same opportunities as everyone else to engage with your website. (ADA Compliance for Websites: Stay Accessible and Out of Court).

Customer Service & Support

The final factor to consider in modern website development is the support available after a website is launched. At Packerland Websites, we take this customer service very seriously. We provide complimentary training and tutorials, enabling clients to update their websites with ease. For complex updates, clients can submit a support ticket to have their issue resolved within a week. Plus, they can call our offices in Green Bay, Wisconsin, or Marquette, Michigan, to talk with a native English-speaking website developer. Businesses and nonprofits with a DIY or AI-created website certainly don’t receive this level of customer service.

Contact Packerland Websites Today

Yes, it really matters who builds your website. Success hinges on the expertise of the developers and the advanced digital marketing tools they use. Our college-trained website developers create websites as tools to accomplish your specific goals. For a powerful, effective website, contact us today.


Nonmobile Websites Get a Flat Tire in New Google Ranking Process


“My website has gone missing!” a business owner recently told me. “I don’t see it anywhere on Google when I search for it. How are people going to find me now?” This business owner was obviously concerned about being dropped from search engine rankings.

Google Migrates to Mobile Indexing

So, why did this business’ website suddenly drop off the Google ranking list? Simple answer: The website wasn’t mobile responsive. On July 5, 2024, Google migrated to mobile indexing for Google Search. As a result, Google stopped indexing websites that are not accessible on mobile devices. 

woman with mobile device checks google ranking

Mobile-Responsive Websites are Ranking

Here’s some background. Google Search uses Googlebot, a smartphone tool, to crawl mobile-responsive websites. The Googlebot indexes and ranks websites based on this process. Google Search exclusively indexes websites with content that resizes for smartphones, laptops, and tablets. If your website isn’t accessible on mobile devices, your website is no longer indexable. Therefore, Google no longer is ranking your website, either.

Consumers Consult Search Engines

Dropping out of Google ranking certainly is concerning, because Google is the king of search engines. People search online for everything these days. Typically, they search Google ranking more often than Yahoo, Bing, or other search engines to find the products and services they seek. That’s why a well-built, mobile-friendly website isn’t just a luxury for today’s small businesses. Mobile-compatible websites are a necessity!

Packerland Websites Optimizes for Google Search

Packerland Website optimizes websites with industry-leading digital marketing tools and practices. Beginning in 2013, we incorporated mobile compatibility into every website we built. A website with a mobile-friendly design resizes and reformats to fit any screen. Users with a smartphone, tablet or other mobile device can easily navigate and read webpages. Additionally, with one-touch dialing, users can press a button to call a business or nonprofit. So convenient! They also can click on an address to view a Google map – leading them to your doorstep. 

Contact Us for Mobile-Compatible Websites

The time has come and gone to upgrade all websites that don’t resize for mobile devices. Contact us today to get started on a mobile-responsive website designed to achieve your goals. Our websites are more than just a business card on the internet. Instead, our websites act as tools to accomplish specific goals, like a Swiss Army Knife of Marketing.


Empowering Nonprofits: Access to Low-Cost Tech Solutions


Money is tight for nonprofit organizations working to do good things in the community. Software, IT services, and website design put a strain on a nonprofit’s meager budget. Oftentimes, nonprofits want to streamline operations by using the latest technology, but they can’t afford it. They know they can run their organization more efficiently with full access to technology, and they’re looking for a “Fairy Godmother” to grant their wish.

Free or Discounted Tech Solutions for Nonprofits

Thankfully, the “Fairy Godmother” has arrived! Packerland Websites now partners with an organization that provides free or deeply discounted technology products, knowledge, and services. This organization serves as a nonprofit tech marketplace. It partners with leading tech brands including Microsoft, Avast, Adobe, Intuit, Cisco Meraki, HP, DocuSign, Hootsuite, and Zoom. Thus, nonprofits receive the technology services they need at a price they can afford.

Technology Solutions: Maximizing Impact on a Budget

Products include hardware, software, cloud-based resources, managed IT services, unlimited Help Desk, access to tech consultants with verified nonprofit expertise, and skills training online courses. Plus, participants can connect with other nonprofit leaders through online community forums. How is this possible? The organization built a tech product philanthropy service in which partners donate products or offer lower fees on their products. About 75 philanthropy partners provide a full range of technology products and services. The organization is committed to helping nonprofits achieve their goals, despite limited budgets.

Corporate Philanthropy from Packerland Websites

Packerland Websites bases its corporate culture on serving others, so it’s no surprise that we registered as a philanthropy partner with this tech organization. We greatly discount our website-building services for nonprofit, community organizations. The Packerland Websites team works with churches, schools, foundations, charities, and associations of all types. We build websites for nonprofits starting from scratch or revamping their current website. Find out more by reading our article: How It’s Built Matters: 8 Website Building Essentials. We currently manage more than 80 nonprofit websites and donate about $75,000 in in-kind services to nonprofits every year. Generosity is a hallmark of our small business. Find out more by reading our article: Discover the Heart of Packerland Websites: A Culture of Generosity.

Affordably Transforming Nonprofits’ Web Presence

Want to transform your nonprofit’s web presence for pennies on the dollar? Contact us for a complimentary website assessment to discuss your nonprofit’s goals and vision. Afterward, we’ll develop strategies, tools, and technology to engage your audience and donors, too. Whether you’re launching or optimizing a website, we can help your nonprofit make the greatest impact.


Supporting Economic Vitality for Small Business Owners


Originally published by Main Street America

In partnership with American Express, the Backing Small Businesses grant program supports economically vulnerable and under-resourced small businesses with community reach. This year, eligible small business owners can apply for $10,000 grants for projects that grow or improve their businesses by building community, supporting their economic viability, or bolstering meaningful change.

Applications will be accepted from 9:00 am CT on March 14, 2024, through 11:59 pm CT on April 7, 2024. The application period will end once 5,000 applications have been submitted, even if that occurs before the deadline. 

What types of businesses are eligible?

Businesses must meet the following criteria to apply: 

  • The applicant must be an owner of the business.  
  • The applicant must be at least age 18 years or older. 
  • The business must be in a “bricks-and-mortar” location and operate in an older or historic main street, downtown, or commercial district in the United States. The business must have occupied their current bricks-and-mortar location since January 1, 2024. (Home-based businesses, even those located in historic neighborhoods, are not eligible. Brick and mortar businesses located outside of historic downtowns and commercial corridors, including, but not limited to, office parks and shopping malls are also not eligible.) 
  • The business must be an independent business and not part of a franchise. 
  • The business must employ 20 or less full time employees.  
  • The business must have been in operation on or before January 1, 2023. 
  • The business must be a business entity in good standing in the state in which it was formed and the state in which it does business. 
  • The business must have an active business license, if required by state or local government. (Applicants may be asked to provide documentation if selected.) 

What types of grant expenses are eligible?

Eligible grant expenses include but are not limited to: 

  • Accessibility Upgrades (Examples: ramp, menu translation, accessible website redesign for visually impaired people, etc.)  
  • Community Events and Programs (Examples: open mic night, public educational/training workshops, hosting community fund raisers, partnerships with other small businesses)  
  • Equipment and Inventory (Examples: point of sale device/software, purchasing of items for sale, display cases, kitchen equipment)  
  • Marketing (Examples: investing in social media campaign, building a website, etc.)  
  • Operational Strategy (Examples: branding package, accounting software, business coaching, and other types of support that would increase the viability of your business)  
  • Physical Improvements (Examples: signage, awnings, painting facade, new shelving, new lighting, etc.)  
  • Sustainability Upgrades (Examples: solar panels, rain garden adjacent to business, investing in reusable/compostable/recyclable packaging alternatives, etc.)  
  • Technology Upgrades (Examples: building an online storefront, online ordering system, or other e-commerce platform) 
  • Utilities (Note: Must not be more than $2000 or 20% of the requested funds) 
    Note that payroll expenses are not eligible.

Discover the Power of our Nonprofit Website Redesign


About the Client

Anchor of Hope TEC is Green Bay, Wisconsin-based Catholic spiritual enrichment opportunity for older teens and young adults. TEC begins with a dynamic retreat weekend at St. Joseph School in Green Bay. After the weekend retreat, retreatants continue their faith journey with the intergenerational TEC community. Catholics from throughout the Diocese of Green Bay and beyond are encouraged to awaken their faith through by Together Encountering Christ.

Anchor of Hope TEC Home page before a redesign.
Anchor of Hope TEC Home page before a website redesign.
Anchor of Hope TEC Home page after a website redesign.
Anchor of Hope TEC Home page after a website redesign.

Project Deliverables

Anchor of Hope TEC launched its first website in 2015, and the design was outdated and its functionality, limited. The organization cancelled several retreats during the pandemic. It also cancelled retreats after the pandemic, due to a lack of volunteers. Thus, the nonprofit organization wanted to re-engage with volunteers who run the retreats and encourage teens and young adults to attend. In addition delivering the eight website building essentials, the Packerland Websites team would also:

  • Design a vibrant new look to the website that depicts energy and relevance to the target audience, Catholic young people.
  • Develop an e-commerce, secure online payment and donation system, eliminating the need for nonprofit leaders to handle cash.
  • Update the written content and keywords on the website to engage the target audience and improve SEO.
  • Integrate a newsletter sign-up with email marketing platform Constant Contact, to encourage visitors to engage with the nonprofit off the website.
  • Add a news tab where the nonprofit organization can publish blogs to share the latest news and events, keeping the website fresh for visitors and enhancing SEO.
  • Add a keyword-rich FAQs page that answers common questions and is styled in an easily readable, scannable way
  • Incorporate a Members Only section with password-protected login

Website Redesign Features

More Attractive, Modern Design

Packerland Websites added more color and vibrancy to the website. Instead of old website’s bland wheat fields, fish, and sand images, the new website features bright colors and communities of young people. TEC is about building relationships with Christ and journeying together in faith, and the new website depicts TEC’s community focus. Text blocks slide into the Home page at the user scrolls, creating interest and energy.

Secure Payment Portal

Retreatants, volunteers, and donor all have an easy-to-find, secure portal to submit payments through the e-commerce website. Additionally, the four tabs under Applications explain how to apply and provide online registration forms and payment portals for retreatants and worker volunteers. The payments page is a welcome alternative to collecting cash or checks at meetings or retreats. Retreatants and volunteer workers pay their retreat fee or donation at a secure portal. Administrators can easily track payments and not worry about handling money. Additionally, TEC can add more merchandise or donation portals to the page to support the nonprofit financially.

Secure payment portal for Anchor of Hope TEC website

Newsletter Sign-up

To engage with its audience, the nonprofit launched a monthly newsletter to coincide with the website launch. The newsletter is formatted with the same brand colors, images, links, and messaging as the website. Visitors can quickly sign up for the TEC newsletter. The sign-up form integrates with the email marketing platform Constant Contact.

newsletter sign up form for Anchor of Hope TEC
A newsletter sign-up form encourages viewers to engage further with the nonprofit.

News and Events Blogging

The two tabs under News and Events show the upcoming retreat weekend dates and stories about the TEC community. Leaders of the nonprofit participated in a training session offered via Zoom to learn how to update the retreat dates on the Events page and add blog articles to the News page. Several volunteers attended the training, which was held after normal business hours.

Blog page for Anchor of Hope TEC

FAQs

The accordion-style FAQs page allows visitors to click or tap a question to reveal an answer. Not only do the FAQs provide helpful information to human visitors, the FAQ pages also are rich in keywords. Keywords enhance Google searchability and ranking on search engine result pages. So, Google will suggest Anchor of Hope TEC to people searching for a Catholic retreat for teens or young adults in Green Bay.

FAQs accordion style page for Anchor of Hope TEC website

Members Only

Members of the TEC organization have password-protected access to outlines, lists, and other information 24/7 from any internet-enable device.

Member login page for Anchor of Hope website

Content Marketing

Paragraphs, heading, and subheadings are conversational, informational, and optimized for human visitors and search engine ranking. Webpages have approximately 300 words to tell the nonprofit’s story. The two tabs under About go to Testimonials and About Anchor of Hope TEC. Visitors can read authentic first-hand accounts on the Testimonials page, whereas the About page contains TEC history and background information. Catholic teens, parents, and young adults interested in making a retreat can learn about the weekend before registering.

About page for Anchor of Hope website

We Love Rebuilding Websites

TEC (Together Encountering Christ) is a dynamic Catholic retreat experience, and now Anchor of Hope TEC has a website to show just that! Green Bay-based TEC took a giant leap forward in technology and vibrancy with a redesigned website. The redesigned website truly represents how Together Encountering Christ can awaken spiritual growth and create disciples who strengthen the Catholic church.

Contact Us for a Website Redesign

Contact Packerland Websites to learn how a website redesign can breathe new life into your nonprofit or business website.


Stay Ahead in SEO: Strike a Balance with AI-generated Content


Smartphone showing ChatGPT website

For those of us who specialize in marketing. Artificial Intelligence presents so many opportunities. AI can produce video scripts, news releases, blog articles, Facebook posts, and so many other types of marketing collateral. Imagine the Search Engine Optimization (SEO) impact that AI-generated content can have. For example, we have seen companies publish multiple blog articles loaded with targeted keywords. Reading through the articles, it’s obvious they are AI-generated blogs written to manipulate SEO and not geared to a human audience. 

Avoid Black Hat Tactics with AI-generated Content

In the industry, we call this Black Hat SEO – finding loopholes in SEO to gain artificially high rankings. The better choice is White Hat SEO – high-quality content and other techniques that maintain a website’s integrity.  Essentially, White Hat SEO compels us to use ChatGPT and other AI resources wisely. AI is a useful tool for brainstorming and generating content but should not be a stand-alone SEO and blog-writing solution.

Read What ChatGPT Says About AI & SEO Ranking

Going a step further in our AI and SEO research, we asked ChatGPT for its response to the question: How is the impact of SEO ranking by Google affected by having so many blogs written by ChatGPT? We purposely posed a neutral question, and ChatGPT generated an insightful response.

How is the impact of SEO ranking by Google affected by having so many blogs written by ChatGPT?

The impact of SEO ranking by Google when many blogs are written by ChatGPT or similar AI tools can be complex and depends on various factors. Here are some potential effects:

  1. Content Quality: If the AI-generated content is of high quality, provides value to readers, and is relevant to search queries, it may positively impact your SEO rankings. However, if the content is low-quality, lacks originality, or is irrelevant to user queries, it can have a negative impact.
  2. Keyword Stuffing: AI-generated content may overuse keywords or phrases, leading to keyword stuffing. Google penalizes this practice, so it can harm your SEO rankings.
  3. User Engagement: Google considers user engagement metrics like bounce rate, time on page, and click-through rate as ranking factors. If AI-generated content fails to engage users, it can lead to lower rankings.
  4. Duplication Issues: AI-generated content may produce duplicate or substantially similar content, which can result in duplicate content issues. Google may choose to index only one version of the content, affecting the visibility of your pages.
  5. Lack of Authority: AI-generated content may lack the authority and credibility that human-authored content can provide. This can impact how Google perceives the trustworthiness of your website.
  6. Content Strategy: An effective SEO strategy involves creating content that aligns with user intent, addresses their needs, and fits into a larger content strategy. Relying solely on AI-generated content may miss the mark in terms of strategy.
  7. Competitive Landscape: If many other websites are also using AI-generated content, it can create a competitive landscape where everyone is producing similar content. This can make it challenging to stand out and rank well.
  8. Algorithm Changes: Google’s algorithms are constantly evolving. While AI-generated content may work well with current algorithms, it may not adapt effectively to future changes, potentially impacting rankings.
  9. User Trust: Some users may be skeptical of content generated by AI and may prefer content created by human experts. Building trust with your audience is essential for SEO success.

In summary, the impact of using AI-generated content on your SEO rankings depends on the quality of the content, how it aligns with SEO best practices, and how it compares to the content produced by competitors. It’s essential to use AI-generated content as a tool within a broader content strategy, complementing it with high-quality, human-authored content that provides value to users and aligns with your SEO goals. Additionally, monitoring the performance of AI-generated content and making adjustments as needed is crucial to maintain and improve SEO rankings over time.


Branding at its Best Webinar is March 23


Bill Koehne with Packerland Websites Chevy Voilt

You already have a logo, website, and Facebook page. But are you leveraging branding to its fullest potential to increase sales and attract employees? What aspects of branding are you missing? For branding advice you can use, attend the Branding at Its Best webinar, presented by Bill Koehne, owner of Packerland Websites. As a marketing expert, Bill provides insights and perspective, along with wit and wisdom. Everyone will walk away with at least one aha moment that will make them look at their organization in a completely different way.

Green Bay Innovation Group Webinar

The free webinar is sponsored by Green Bay Innovation Group, a business-to-business consortium of Northeast Wisconsin companies in the 5P industries: paper, pulp, plastic, printing, and packaging. Packerland Websites will host the webinar on its website. The business training event is free and open to the public.

Branding at Its Best Webinar Details

Green Bay Innovation Group logo

When: 2pm CT Thursday, March 23

To register:

Visit the Green Bay Innovation Group (GBIG) website Events page.

Where: To access the webinar on March 23:

  1. Visit Packerlandwebsites.com
  2. Scroll to the footer
  3. Click on Conference Room 1

Branding & the Millennial Generation

In this webinar, marketing expert Bill Koehne will share information that every business leader should know about branding. Plus, Bill will share specific and practical ways to strengthen your brand. You will learn:

  • What is branding and why is a key to success in business?
  • How to build an authentic brand that tells the world the right story
  • How to get your brand found on the internet for your desired search terms
  • How to differentiate your organization from others in order to recruit, manage, and retain employees

Register Today for Business Branding Webinar

What is your organization’s brand presence now and how can you improve it to achieve your business goals? Register today for this business branding webinar presented by Packerland Websites’ owner Bill Koehne and Green Bay Innovation Group.

Meet the Webinar Presenter

Bill Koehne is a high-tech people-person with a brain wired for numbers, marketing, and optimism. He built his first website in 1999, putting him on the cutting edge of technology. Bill earned a business administration degree at UW-Green Bay. He managed a multi-million-dollar home construction company for 20 years before opening Packerland Websites in 2011. Packerland Websites creates WordPress websites and SEO strategies to achieve clients’ goals, like ranking higher on Google or gaining more customers. To see samples of Packerland Websites’ work, view this portfolio of commercial, municipal, and nonprofit websites.


Why WordPress for Websites? If it’s good enough for the White House…


Image of the White House, which has a WordPress website

WordPress powers millions of websites worldwide. It powers everything from small blogs to multi-million-dollar companies. Even the White House (https://www.whitehouse.gov/) runs on WordPress. In fact, it’s so popular that WordPress powers 43% of websites on the internet. So, what does that tell you about this stylish, fast, and flexible content management system? WordPress is the only platform we use to build websites. The platform offers neat, efficient design templates that our developers customize to fit each client.

Why Build Websites on WordPress?

Here is why Packerland Websites recommends WordPress for website building:

  • Numerous plugins available for custom design & functionality
  • Secure, to avert hacking and cyberattacks
  • Easy for the owner to maintain and update
  • Mobile friendly
  • Google friendly
  • WordPress is taught to students obtaining website development degrees in colleges nationwide

One-to-one Training Included in Website Build

Packerland Websites wants to empower its clients. Therefore, we offer complimentary training. We introduce editors to the features and functions of their new WordPress website as a content management system. Editors learn to update and maintain their new website. Our goal is to give clients the tools they need to embrace website management as a quick, easy task. Continuing training is included with a website build, to keep clients up-to-speed if they forget something or transition to a new editor. Bottom line, we help clients manage their content easier, with less stress.

WordPress Works for Techies & Non-techies

Packerland Websites clients easily adapt to the WordPress content management system because of its intuitive features for adding or changing text, photos, and graphics. Anyone familiar with Microsoft Word will find it easy to transition to the WordPress Editor. There’s no need to be familiar with coding or programming.

Update Easily with WordPress tutorials

Packerland Websites created custom online, video, and written tutorials for editors and volunteers. Advantages of our WordPress tutorials:

WordPress tutorial by Packerland Websites
  • Include quick tips and step-by-step instructions demonstrated with words and images
  • Help editors feel more comfortable managing their website
  • Are specifically written to match the way we build websites, instead of being generic WordPress guides
  • Shortens editors’ learning curve
  • Swiftly guides editors through updates, giving them more time to work on other things

Get the WordPress Help You Need

If the editor hits a roadblock, the Packerland Websites team is ready to assist. For assistance, clients can submit a support ticket, call/email the Packerland Website office, or chat with a developer via chatbot on the Packerland Website’s website. Help managing your WordPress website is at your fingertips!

Contact Packerland Websites

For assistance developing a WordPress website as a powerful marketing tool, contact us today. Packerland Websites creates websites that convert leads into sales, so businesses prosper.


How to Inspire Google to Rank your Business


The strategy of “build it and they will come” doesn’t work in Google’s world anymore. So, how can you inspire Google to recommend your business to your ideal customer? Essentially, you need Search Engine Optimization (SEO) to influence Google. SEO helps businesses break through a crowded, competitive ranking system. Read our related article to learn more: How Long Until My Website Ranks?

Strategies to Improve Google Ranking

SEO is powered by several elements, both on and off a website. There’s no silver bullet, only a bunch of small factors that increase the visibility of a business in Google searches. Read our related article to learn more: SEO Strategies That Work. To improve your business’ search ranking, incorporate these on-site and off-site strategies:

On-Site SEO Elements

  • Write unique text – We recommend 250 words per page. For professionally written content, contact the Wonder Writer
  • Include keywords – Use words a potential client would type when searching for your product
  • Optimize website elements – Developers add tags, page titles, page descriptions
  • Create blog articles – Blogs add keywords and increase the opportunity to appear in search results
  • Lock in your location – Repeatedly provide your address/municipality

Off-Site SEO Elements:

(Read our related article about off-site SEO)

  • Claim your Google My Business profile
  • Optimize your Google My Business profile with accurate information, photos, reviews
  • Submit your business’ name, address, and phone number to online directories like Yelp, Bing, MapQuest (Save time and labor! Ask about our SEO package)
  • Generate incoming links to your website from outside sources like videos you post on YouTube, which is owned by Google.

The Marketing Power of SEO

You wouldn’t throw a party without inviting guests. Likewise, you shouldn’t build a website and simply expect customers to come. If only it were that simple! Instead, your business needs a multi-faceted SEO strategy to establish its online presence and increase its visibility in Google rankings. When done correctly, on-site and off-site SEO turns websites into powerful marketing tools. Packerland Websites not only builds user-friendly, effective websites, we also craft SEO strategies to help businesses grow. To learn more, contact Bill Koehne, owner of Packerland Websites, at 920-826-5901, ext. 1.


How Well Does Your Website Score with Clients? Take the Quiz


Packerland Websites created this handy tool to determine the effectiveness of your website. Take a few moments to answer these 10 questions about the key elements of a website.

  1. Disagree
  2. Neither Agree or Disagree
  3. Agree

My website is:


1. Designed with the features I want: dynamic multi-media, fillable contact us/job application forms, an online store, etc.


2. Developed with a marketing approach to strategically engage and convert my audience. (Optimized images, tags, straightforward navigation, chunks of text with links and keywords, an effective call to action, etc.)


3. Directing website traffic down the path to what makes the most money and achieves my desired goals.


4. Clearly and effectively representing my organization’s current brand, products, and services.


5. Incorporating Search Engine Optimization (SEO) techniques to achieve the best page ranking results on Google.


6. Resizing and restructuring when viewed on a cellphone, tablet, etc. (This means your site is “mobile friendly.”)


7. Deterring hackers and secured with routine backups, scheduled software updates, and HTTPS servers. (HTTPS displays a security lock by your URL so your audience is confident visiting your website.)


8. Professionally designed by college-trained WordPress developers employed by a well-established, 5-Star digital marketing company (For example, Packerland Websites).


9. Easy to manage and update myself. (We offer free training sessions and an online/written tutorial to teach basic WordPress techniques.)


10. Created and managed by a real person in the U.S. who cares about my organization and answers my calls and emails, especially when I need help the most. (Packerland Websites’ owner Bill Koehne and his team are responsive to your needs and committed to helping you achieve your digital marketing goals.)

Your score is: __

Green Bay

2140 Velp Ave. Suite 101
Green Bay, WI 54303

Phone: (920) 826-5901

Abrams

5406 Mary Ct
Abrams, WI 54101

Phone: (920) 826-5601

Marinette

844 Pierce Ave. Suite 101
Marinette, WI 54143

Phone: (920) 639-5609

Marquette

101 W Washington Ave. Suite 8
Marquette, MI 49855

Phone: (920) 393-3088

Conference Room 1 Conference Room 2 Conference Room 3
Conference Room 4 Conference Room 5 Conference Room 6

© 2024 Packerland Websites. (Privacy Policy | Terms of Site & Services Use | Non-Discrimination Policy | Accessibility Policies )