Holly Jolly Year for Packerland Websites, Thanks to You

As we reflect on 2022, the staff of Packerland Websites would like to call attention to what gives us the most satisfaction – giving organizations the strategies and tools they need to reach their goals. We love helping businesses and nonprofits move to the next level by providing exceptional writing, design, Search Engine Optimization (SEO), and ingenuity. Please allow us to do a little bragging.

The Packerland Websites’ team manages over 550 websites, offering the latest in cybersecurity and web design. We support the business community with memberships in five Chambers of Commerce: Pulaski, Green Bay, Oconto, Oconto Falls, and Peshtigo and the Howard Suamico Business Association. Owner Bill Koehne serves on the Oconto Falls Chamber Board of Directors. He understands the challenges of operating a business because he co-founded and co-owned a multi-million-dollar home construction company before opening Packerland Websites. 

Packerland Websites’ prices are fair and competitive. Plus, nonprofit organizations get the VIP treatment, with up to half-price discounts. Additionally, Packerland Websites greatly reduces hosting fees for nonprofits, and on occasion, waives hosting fees altogether. It’s just another way to give back to the community. Packerland Websites is a proud supporter of Artists for the Humanities, Society for Faith and Children’s Education, Abrams Spotlight Productions Inc., the Volunteer Center of Brown County, and other nonprofits.

Bill is a 30-year member of the Brown County Home Builders Association, having served on the Showcase of Homes committee and other BCHBA committees. He also serves on the board of Green Bay Innovation Group, a Northeast Wisconsin business-to-business consortium of manufacturing and converting companies and supporting industries. 

In addition to his professional affiliations, Bill is president of Abrams Spotlight Productions Inc., a local community theater organization. Most recently, Bill was assistant director for “White Christmas” and performed as Harry the Horse in “Guys and Dolls.” He helped organize the Green Bay Walleyes for Tomorrow fundraiser for many years and serves as committee chairman for Windjammers Sailing Club. At St. Pius Catholic Church, Bill is a music minister, Eucharistic minister, and lector who volunteers at Anchor of Hope TEC youth retreats. He’s a busy guy who’s committed to his faith, family, and community.

As Packerland Websites concludes its 11th year in business, we’re thankful for all of the businesses and nonprofits that helped make us who we are today. We appreciate your loyalty and trust in 2022 and look forward to serving you all in 2023. Happy New Year!

$10 Security Upgrade: Protect Your Website from Cyberattack

Do you know the signs of a hacked website?

  • Your online password isn’t working, so you can’t login
  • You receive emails about login attempts, password resets, and two-factor authentication codes that you didn’t request
  • You notice plugin-ins, add-ons, or links that don’t belong on your webpages
  • Your website “crashed,” and you can’t view it – and neither can your customers

After effects of a Cyberattack

Small businesses are vulnerable to cybercrime. When a website goes down because of a
cyberattack, visitors can no longer interact with your business online. Your reputation suffers,
and your audience may look elsewhere for the goods and services they need. Especially for
websites that have daily visitors, any amount of downtime is unacceptable.

Cybersecurity Measures

At Packerland Websites, we understand the importance of secure, fully functional websites that
represent your brand 24/7/365. That’s why we have so many cybersecurity measures in place
to protect against hackers and maintain visitors’ confidence in your organization. Packerland
Websites’ full security suite locks and defends the doors and windows to websites.

Upgraded & Premium Security

For even greater peace of mind, we highly recommend the Upgraded Security and Premium
Security options. We believe that cybersecurity is worth the upfront cost to prevent malicious
attacks that disrupt business and potentially put sensitive information at risk. Upgraded
Security and Premium Security are optional monthly enhancements added to your website.
These are separate from standard hosting. Upgraded Security and Premium Security add an
alarm, extra protection, and system recovery if a website is hacked. Details are at:
https://packerlandwebsites.com/our-services/website-design/a-la-carte-and-security/

Special Deals for Clients

We offer clients special pricing at $10/month for Upgraded Security and $15/month for
Premium Security. Normally, the plans are $14.99/month and $19.99 /month respectively, and
renewals are $29.99/month for Premium, plus the labor to install. By keeping the cost at $10
or $15 a month and not charging for labor, we help our clients improve their cybersecurity
without a high price tag.

Uptime & Peace of Mind

A website is the heart of your business. Your website showcases your brand and your amazing
products and services. Thus, your website deserves to be protected with all of the tools
available to keep business operations humming. Contact us today, 920-826-5901, to activate

Upgraded Security or Premium Security. Extra cybersecurity leads to reliable uptime for your
website and peace of mind for you.

We’re a Top Digital Marketing Agency in Green Bay!

We have been selected as one of the Best Digital Marketing Agencies in Green Bay, Wisconsin area by expertise.com.

They use public databases and customer referrals to check availability and service areas. Selection was based upon our primary area of expertise, the variety of services we offer, and years of experience.

It is on the “Best Digital Marketing Agencies in Green Bay” lists for 2022.

best digital marketing agencies in green bay 2022 award image

Technology Company Builds Great Corporate Culture


Building a Great Corporate Culture by Learning New Technology

When it comes to technology, it’s always changing. The Packerland Websites team is always learning, giving our clients the best possible website design, branding, and digital marketing results. As a part of our corporate culture, Packerland Websites places a high value on ongoing education. Thus, owner Bill Koehne provides tuition reimbursement and company time for continuous learning. Not only do the website developers learn individually, they also share their knowledge with the whole team, multiplying its impact for our clients. As the school year starts, we asked the team of website developers what web-related topics they are studying.

What website-related topic have you studied recently?

Noah: Photography! I went back to school for a couple of semesters and earned a degree in Digital Photography. The classes that I took specifically discussed photo editing, workflow, and shooting basic videography.

Miranda: I’ve been researching Google Data Studio

Mike: Recently I have been looking into mobile app development and Server REST (Representational State Transfer) APIs. These things go hand-in-hand with each other so it is definitely fun to learn how to set up your own secure API points. (REST API is an app interface used to exchange information.)

Tom: I’ve been looking more into website security and integration over the last few months.

What is your educational resource?

Noah: Northeast Wisconsin Technical College. I attended virtual and in-person classes over the past several months.

Miranda: Google

Mike: Since this is a pretty big subject with a lot of different solutions, most of my resources come from just normal everyday research on search engines. Things like YouTube videos, stack overflow, Udemy and just talking to my awesome group of peers.

Tom: There are several sites dedicated to web development as well as the security software sites themselves that offer solutions and explanations on how to ensure a website is safe.

Why do you want to learn about this technology topic?

Noah: Photography was always a side hobby of mine, but I didn’t really have the technical knowledge to go along with it. For the most part, I was a “point and shoot” hobby photographer. As I learned more about photography, I saw the benefits of receiving some technical training. So, I not only improved my skills for my personal photography, but also made photography an asset for the websites that we build for clients. Now I have the skills to confidently take photos for our business partners and clients.

Miranda: Data Studio replaces some of the functionality, particularly reporting, of Google Analytics that was taken away when they implemented the new GA4 (Google Analytics 4). My goal is to make sure that our clients are receiving reports via analytics, and this is how it will be done in the future.

Mike: Mobile apps are something that just come second nature to the everyday user, but it is a whole new thought process when creating mobile apps. It isn’t the same as creating a simple html page that is made for mobile because more in-depth coding is required to really make it function well and look great.

Tom: It’s important to stay current with security trends and solutions to ensure that the websites we work with are as safe and secure as possible.

What is your dream topic to learn about?

Noah: Winemaking/beer brewing. I’ve ventured into beer-making/brewing during the past few months and it’s been a blast. I would love to learn more about the and intricacies of both processes. On a more technical level, I would love to continue to learn more about blockchain technology and the impact it could continue to have on technology and our society. Blockchain technology allows users to centralize transactions in a peer-to-peer network which replaces a central cleaning authority. This technology can potentially be used in voting, banking, and sales.

Miranda: Music Production

Mike: Honestly, I don’t think I have a dream topic. I am pretty interested in all topics web related and get excited to learn anything that is new! There is so much out there, so you just need to find time for it at the end of the day.

Tom: I’ve been interested in (and attempting) wood working and refinishing furniture the last several years and would like to improve my skills.

Continuing Technology Education

Our team is expanding its knowledge of app development, new methods of data analysis, and the latest trends in photography. By keeping up with the latest technology, Packerland Websites assures that clients get the best performance, brand strategies and ROI on their digital marketing investment. In closing, we wish students and staff all the best in the new school year. May your studies today inspire a lifelong love of learning.

10 Essentials for Building a Great Municipal Website

City of Oconto Falls Website screenshot

Businesses aren’t the only entities that want a top-notch internet presence. Municipalities do, also. One important aspect of a municipality’s digital presence is its website. That’s where a city, village, or town can promote its brand in words and images.

Role of a Municipal Website

A municipal website performs multiple government-related roles:

  1. Provide names and contact information of municipal leaders and department officials
  2. Publish municipal meeting agendas and minutes as an additional way to comply with public notice laws
  3. Inform residents of elections and polling information
  4. List information about services like trash and leaf pick-up
  5. Post municipal ordinances regarding snow removal, parking, pets, etc.
  6. Post job openings, descriptions and application forms

A municipal website also performs multiple community-building roles:

  1. Show prospective residents a slice of life
  2. Highlight places of interest like parks and beaches
  3. Attract business and industry with economic development information like available property and funding resources
  4. Showcase events like a citywide rummage sale or concert series

Leveraging Social Media

To expand the reach of a municipal website, many municipalities publish a Facebook feed on their website. Others link their websites to their social media accounts: Facebook, Instagram, and YouTube.

Maintaining ADA Compliance

The overarching role of a website is to share information with visitors in a way that’s easy to find and understand for everyone, including people who are blind or use assistive technology. Thus, municipal websites are required to comply with the federal Americans with Disabilities Act. Just like ramps for wheelchairs, websites need to prevent barriers to accessibility for those with disabilities. Individuals who are blind or use assistive technology need to be able comprehend the information on a municipal website. Fortunately, accessible design does not necessarily mean the price of a website skyrockets. ADA elements like color contrast and behind-the-scenes coding can be built into websites to maintain compliance.

Updating a Website with the Latest News

An easy-to-update website is a must for municipalities because of all the meeting agendas, public notices, minutes, and other information they post on a regular basis. A content management system like WordPress makes posting quick and intuitive. If a municipal official is familiar with Microsoft Word, it is likely to be easy to transition to WordPress. For website clients who need an introduction or refresher, the Packerland Websites team offers complimentary training, plus video and written tutorials.

Presenting a Municipality at Its Best

Lastly, a municipal website needs to be built by a professional who pulls together design, navigation, hosting, and security. To see these elements in action, view our portfolio of municipal websites.

3 Key Elements of Every Municipal Website

  1. Fast-loading with reliable up-time, reducing frustration and wait time for website editors and visitors
  2. Easy-to-navigate, funneling visitors quickly and easily to the webpages they want to view
  3. Attractive-looking design, building a brand image that represents the municipality in its best light

Contact Packerland Websites

Every municipality needs a website, but government officials often lack the time, skills, and technology to create their own website. Packerland Websites partners with municipal leaders to design and manage websites that make you proud of where you live, work, and govern. If the website of your city, village or town is ready for a tune-up or complete rebuild, contact Packerland Websites.

Amazing Mountain Climb: Take Mt. Kilimanjaro Off the Bucket List

By Joan Koehne, Wonder Writer at Writer to the Rescue

We did something big this month – as in 19,341 feet Mount Kilimanjaro big. It’s hard to top that! (Pun intended.) I use the word “we” loosely. Bill climbed Mount Kilimanjaro while I remained in Abrams at a ridiculously low elevation of 696 feet. I may not have spent eight days climbing a mountain, but I was there in spirit. You see, Bill carried my mini-me Wonder Writer action figure to the summit to remind him of my support and to snap some rare photos of Wonder Writer soaring above the clouds.  

Do you have what it takes to climb Kilimanjaro?

For those who don’t live with a mountain climbing fanatic like I do, let me tell you a little about the amazing feat Bill achieved. On July 6, Bill departed O’Hare Airport and on July 7, arrived at Kilimanjaro International Airport 8,000 miles away. Mount Kilimanjaro actually is a dormant volcano and has three volcanic cones. Located in Tanzania in eastern Africa, Kilimanjaro is the highest mountain in Africa. It’s higher than any mountain peak in the U.S. with the exception of Mount McKinley in Alaska. Although Mount Kilimanjaro isn’t a steep climb, summiting the mountain is extremely difficult. Here are a few reasons:

Acclimate to the high altitude

Bill’s group of seven climbed four days before spending two nights at 14,117 feet to let their bodies adjust to the elevation. The next day, they hiked to high camp, called the School Hut, at 15,518 feet to prepare for the summit the following day. One night, Bill’s blood oxygen level fell to 81 percent, which was a concern because levels under 80 end a hiker’s climb. Fortunately, Bill rebounded to an acceptable 93% the following day.

Endure cold, windy sections of the trail

For someone like Bill who detests Wisconsin winters, tenting in 15-degree temps is really uncomfortable. When you add in the rain and the wind, the mountain becomes even more inhospitable. With a sleeping bag liner and hand warmers tucked inside his mummy-shaped sleeping bag, he made the best of it.

Undergo an arduous summit day

The group started the day at 3am and ended the day 11 hours, 20 minutes later. First, they climbed to Gilman’s Point to see extraordinary views from the crater rim at 18,640 feet. After two more hours of hiking, they reached the summit of Uhura Peak at 19,341 feet. You’d never guess what Bill carried to the summit. Because the porters carried his pack, he carried something belonging to his mountain climbing guide – a ukulele in its case. Why a ukulele? His guide Ricardo, a musician, wanted to record a song on at the mountain top. Unbelievable!

Make it home safe and sound

Bill returned home on July 17 after this trip of a lifetime. Wonder Writer made it home, too, with a little volcanic dust on her costume but otherwise in good shape.

Check Mt Kilimanjaro off the bucket list

Bill has had some incredible experiences hiking and climbing in Hawaii, Colorado, France, and Spain. In July 2022, he added Mount Kilimanjaro to his list of accomplishments. I’m amazed by each one! Now when Bill tells me he wants to climb something or hike something, I take him seriously. How does he do it? He tells me it’s as simple as putting one foot in front of the other.

20-Year Sales Pro Joins Packerland Websites

July 18, 2022 ABRAMS WI – Cheri Simonet has joined the Packerland Websites team as a sales representative. A results-driven professional, Simonet brings more than 20 years of digital marketing and business development experience to the Packerland Websites team. Simonet, of Green Bay, has worked in the technology sphere since 1999 and in digital marketing since 2004, including roles at the Green Bay Press Gazette and Fox 11. At Packerland Websites, Simonet helps clients develop digital marketing strategies that get results, specifically website design and Search Engine Optimization.

Bill Koehne, owner of Packerland Websites, said Cheri’s eagerness and drive to succeed spill out into her work as a sales rep.

“Cheri has 20 years of hands-on, real-world sales experience, so she understands the impact that an effective website and SEO can have on business growth,” Koehne said.

Simonet said she enjoys finding the right digital marketing solutions for clients.

“I enjoy helping businesses identify ways to maximize their website and achieve the greatest return on investment for their digital assets,” she said.

In addition to her work at Packerland Websites, Simonet is active in the mental health field. As a Certified Peer Specialist, Simonet has facilitated outpatient mental health support groups since 2018. She is a CPS for NAMI (National Alliance on Mental Illness) and DBSA (Depression and Bipolar Support Alliance). In her spare time, Simonet enjoys gardening and spending time with her three daughters and 3-year-old grandson.

“I’ve known Cheri for years, and I couldn’t have asked for a more genuine, hardworking sales professional to add to the Packerland Websites team,” Koehne said.

To grow your business or organization with a new or rebuilt website or SEO strategies, contact Cheri Simonet at Packerland Websites, 920-826-5901, ext. 3.

Cybersecurity: Protecting Websites & Easing Worries

cybersecurity strategies

By Noah Roberts, Web Developer, Packerland Websites

Unfortunately, small businesses are top targets for cyberattacks. Our clients need websites to be up and running 24/7/365. Any disruptions can result in a loss of business and reputation. Fortunately, the Packerland Websites’ team takes cybersecurity seriously. We implement the latest security measures to protect clients’ websites from hacking and cyberattacks.

Website Back-ups Stored on Off-Site Servers

First, we run full backups of the site monthly and then weekly incremental backups in between. Essentially, if something changes on the website in between the full monthly backups, the weekly back-ups save the data. The backup websites are stored off site in a secure location. This ensures that we have an up-to-date, accurate snapshot of the website stored in a secure place. Additionally, we have the ability to implement daily backups, if requested. Some of our most complex and high-traffic websites prefer daily back-ups for cybersecurity.

Webpage Restoration After a Cyberattack

Second, if something happens to the website, it’s typically a seamless process to get the site restored from those backups. In most cases, it takes just a matter of minutes. When a client notifies us of a cyberattack, we restore a previous version in short order. However, if the website is down due to a server issue, we would have to wait for response from our server partners. Good news! Our server partners guarantee a 99.9% uptime, so downtime is extremely rare. Our server partners quickly resolve any issues, and we have confidence in their response time. 

Expired Domain Names Require Attention

Third, let’s look at another issue that affects uptime. If a website goes down due to an expired domain, we would need to get the domain issue sorted out before the site could be restored. The time it takes to resolve this issue affects how quickly we can get the website back up. The client might have to renew the domain if it has expired and make sure it is properly secured for the future. Domains can be registered by Packerland Websites or in a client’s domain registrar. When renewing a domain name, be aware of Domain Names Scams.

Cybersecurity Tools & Personnel

When a website goes down because of a malicious attack, Packerland Website has the cybersecurity tools and personnel to bring the webpage back online. Cybersecurity measures are built into every website we design, giving clients confidence and peace of mind. For secure, effective, and dynamic websites that help you achieve your goals, contact us today.

Position Available: Account Representative

• Are you interested in joining the Packerland Websites team as an Account Rep?
• You’ll get a great understanding of website design and search engine optimization (SEO) and pitch these products and services to businesses, nonprofits, and municipalities.
• You’ll follow established leads to bring out the benefits of working with Packerland Websites.
• You’ll be comfortable presenting to networking groups, business owners, and organizational leaders.
• You’ll grasp their ideas and share these ideas with our website designers who will create attractive and functional websites, along with the SEO strategies to get the websites noticed.
• You’ll be immersed in a corporate culture that values collaboration, teamwork, and professional development.
• You’ll be working with a welcoming team of marketing and design professionals who manage over 500 websites.


Please email resumes or letters of interest: Bill@packerlandwebsites.com

Job Type: Full-time

Work Location: Primarily Green Bay office on Velp Ave.

Benefits:

Retirement Plan
Flexible schedule
Paid time off
Stellar corporate culture

Schedule:

Primarily workday hours
Monday to Friday
Weekend availability

What We Are Looking For:

A great salesperson
Positive attitude and self-motivated
Effective verbal, written, and interpersonal skills
Strong negotiating and follow-up skills
Understanding of new technology products and services
2 years of customer-facing experience preferred
Valid driver’s license and reliable transportation
A personality that supports efficiency and a “How we can help you” attitude
Pass employment background check

6 Tips: Recruit Workers Via Your Website

Job recruitment by LeTourneau PlasticsA commercial contractor I spoke with recently said he didn’t need a website. What he needed were more employees! In today’s tight job market, he was missing out on a golden opportunity. Why not create a website that kicks butt as a recruitment tool? As employees are hired and the organization takes on more work, the website pays for itself.

The planning that goes into every website developed by Packerland Websites begins with the same important question: What are your business objectives? If you have jobs to fill, employee recruitment might be at the top of your list.

How can a company use its website for recruitment? Here are 6 tips.

1. Post job descriptions in real time Companies often have more than one position open. To save time and labor, a business can post job openings in real time. A website makes it easy to announce each opening and post its job description. The job postings are readily available 24/7, convenient to anyone searching after hours.

2. Easy navigation directs candidates to applications The most useful recruitment feature on a website is a simple pathway to the employment opportunities pages. The link can direct candidates to the online/printable application and application instructions. An Employment Quick Link in the footer of every page also brings candidates to the application link.

3. Streamlined application processing Human Resources employees have automatic access to applications immediately after the applications are submitted. The website forwards applications to the staff’s email inboxes. The staff can instantaneously prequalify the candidates and advance to the next phase of the hiring process.

4. Adaptable content for recruitment WordPress (our content management system), makes it easy for multiple users to change and update content. This flexibility is helpful at businesses because the staff is able to modify the text according to specific application requirements and processes.

5. Give recruits a reason to choose you Serious job seekers will research employers online before they apply for a job. An attractive, user-friendly company website will contribute to the strength of your brand. Visitors to a website should see images and text describing the company’s history, capabilities, products, and services. The employment page can tout the advantages of competitive wages, insurance benefits, 401(k), vacation, paid holidays, work schedule, etc.

6. Bells and whistles Dress up your website with features that will resonate with potential employees:

  • Clickable “Now Hiring” button on the Home page
  • Employee testimonials, either written or video
  • “Meet our Staff” pages that include photos and professional bios
  • Employee profiles as Blogs and Vlogs
  • Job satisfaction surveys
  • Photos, videos, and articles that demonstrate the company culture
  • Compensation, training, and benefit package information prominently displayed

If you have jobs to fill, are you giving recruits a good reason to choose you? Your brand is more important than ever in today’s competitive job market. We can help you build that brand and attract talented employees. Give us a call today, 920-826-5901.