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2024 Faith That Works: Website business owner values opportunities to help nonprofits


By Jeff Kurowski | On Mission

Bill Koehne and Mike
Photo by Scott Eastman

Originally published in On Mission magazine. Reprinted with permission.

Bill Koehne, owner of Packerland Websites, offers a twist on the proverb about teaching a man to fish and you feed him for a lifetime.

“How do I help the organization that’s helping someone else? Instead of being the one who teaches someone how to fish, I want to supply the bait to the teacher,” he said about building websites for nonprofits at reduced rates.

“We have like 70 or 80 nonprofits. I bleed a little bit when we bill them,” he said. “My account manager tells me, ‘You’re giving it away.’ One of the highlights of my business is not only how do you help your businesses, but how do you help your community through the nonprofits. If your business is based upon helping people, I believe that naturally leads to a lot of success.”

Packerland Websites donates more than $70,000 of in-kind services to nonprofits each year, he said.

Koehne credits his upbringing for his foundation of faith and passion to help others. He grew up as a member of St. Pius Parish in Little Suamico.

“I moved all the way to Abrams, like two miles away from where I grew up,” he said about his current home. “It’s nice because I get over to see Mom (Pat) and Dad (Bill) at least three days a week.”

Koehne’s paternal grandparents lived in the same household during his childhood.

“The faith sharing was from the grandparents down,” he said.

Koehne left home for high school to attend St. Lawrence Seminary in Mount Calvary, Wis., a ministry of the Capuchin Franciscan Province of St. Joseph. 

He fondly recalled a powerful outreach opportunity as a student.

“One of the expectations was to visit a nursing home at least on a monthly basis,” he said. “You are visiting those who don’t have family or friends. You’re visiting the loneliest people. When you’re 15 years old, it makes a bit of an impression on you. It makes you think about how you want to live your life.”

Koehne’s high school experience didn’t lead to a religious vocation, but he learned the value of formation during those years. 

He recalled the words that then Green Bay Bishop Aloysius Wycislo shared with him.

“(Bishop Wycislo) said, ‘You know you can be a witness about Christ to people without having to wear a collar.’ I waited four years. ‘Here I am God. What do you want me to do?’ It made sense years later,” said Koehne. “I was getting molded those four years of my life.”

Koehne studied business administration at the University of Wisconsin-Green Bay, which is where he met his wife, Joan, who is from Luxemburg.

His first business venture was with his father for 25 years at Ark Homes.

‘When the housing market went south, I transitioned to building websites (2009),” he said. “The construction business has given me perspective on the business world. When I build a website, it’s not, ‘How do I build a brochure?’ It’s, ‘Where do we take you on the Internet highway?’ because I can speak business owner to business owner.”

Koehne is active at St. Pius Parish as a lector and extraordinary minister of holy Communion. He was also the parish treasurer for 20 years. In that role, he secured funding for the construction of six classrooms in the basement of the parish hall. He also helped design and manage the construction of a bell tower.

He and Joan, who have two grown children and a grandson, are involved in music ministry at St. Pius and St. Maximilian Kolbe Parish in Sobieski.

“Joan is a fantastic keyboardist. I play the guitar and sing in the choir,” he said. “I can just fall in with the guitar and follow her lead.”

Koehne’s involvement outside the parish includes serving at Anchor of Hope TEC (Together Encountering Christ) retreats and serving as president of the board of directors for Abrams Spotlight Productions.

Sailing and mountain climbing are among his other interests. This year he traveled to Peru and conquered the Inca Trail  to the UNESCO World Heritage Site of Machu Picchu.

Koehne said he’s grateful for the influences of his father; his late paternal grandfather, Henry; and his late uncle and godfather, Fred Koehne.

The late Fr. Gordon Gilsdorf, who served at St. Pius Parish, was an important faith model, he said. “He was my inspiration to go to St. Lawrence Seminary,” he said. “One of Fr. Gilsdorf’s sayings was, ‘Ask yourself, where does God want me right now? If you can say right here, you’re not doing too bad.’ That has stuck with me.”


Explore the All-New Packerland Websites: Redefining Online Presence


Have you heard about the cobbler whose children never had new shoes? Well, Packerland Websites didn’t want to be like that shoe maker. So, we launched a redesigned website in 2024. Bill Koehne, owner of Packerland Websites, wanted to achieve several goals with a new site.

“I wanted an up-to-date look, and I wanted to convey a more accurate description of what we do. Too often people with websites think, ‘I got a website already’ or ‘My website is good enough.’ That thought process is not what leads to success,” Bill said. 

Packerland Websites wants to be the first website developer to be called when a business or nonprofit needs a website or Search Engine Optimization (SEO). A website redesign helps us achieve this goal.

Packerland Websites old website front pagePackerland Websites new website front page

Website Redesign Project Deliverables

  • Create a website that resonates with the target audience: small to mid-sized businesses and nonprofit organizations in Green Bay, Wisconsin, and beyond
  • Focus on Internet solutions that provide a return on investment versus just an internet brochure
  • Differentiate ourselves from other website and SEO companies 
  • Show how a website built by team of professionals differs from a do-it-yourself website 
  • Emphasize the benefits of working with people in the U.S. (not overseas) who possess extensive marketing and design experience 
  • Show up-to-date photos of our team, so visitors can see who they can contact for websites, domain names, and Search Engine Optimization (SEO) 
  • Enhance the look of the Home page with fresh elements, text, movement, and images
  • Wow viewers with samples of our work by revamping the Portfolio page 

New Website Features

Up-to-date Design

Packerland Websites’ updated web makes an instant impression. The vibrant new look of the Home page creates a welcoming feeling.  Content stands out, without overwhelming the viewer. Our developers maintained the user-friendly features from the previous website, like a chatbot, easy-to-navigate pages, and one-click dialing. To personalize the website, we published up-to-date photos of the Packerland Websites team. Plus, movement on the Home page adds interest as text and photos slide into place. On the inside pages, viewers find interesting interactive phone/desktop focus blocks featuring samples of our work.

Content Marketing

Paragraphs, headings, and subheadings are originally written by our staff writer. Text is conversational, informational, and optimized for human visitors and search engine ranking. The updated written content and keywords are consistent with our current branding and messaging. We added an Our Approach page under the About Us tab. Our Approach describes how the team provides values to clients. Plus, the webpage gives visitors an overview of what to expect when they work with us. The Our Approach page talks about the strategies that differentiate us from other web companies or DIY options. 

Packerland Websites new approach page in frame

Design Standards

Packerland Websites focuses on the functionality of a website, assuring the website performs at its bestand is user-friendly. Our developers follow the latest tech guidance. They keep up-to-date with Google’s standards for performance, accessibility, best practices, and SEO. It took some work and custom coding to make this happen, but the results are worth it. Technology is always changing, and our team changes right along with it.

Phone Numbers 

“Shop local” is more than just a quaint saying. It’s what keeps small businesses open. We want visitors to know that we are a local business serving Green Bay, Abrams, and Marinette, Wisconsin, and Marquette, Michigan. So, we published the four city locations with contact numbers on top of the pages. With mobile-first design, viewers on cellphones can use one-click dialing to call us. Advances in technology allow us to work with clients from across the U.S. We aren’t limited to Wisconsin and Michigan.

Multiple-Pin Map

On the Contact Page, our developers added a custom element: a multiple-pin Google map. This map directs visitors to our locations in Green Bay and Marinette, Wisconsin, and Marquette, Michigan. The map shows visitors where our offices are located. Packerland Websites is more than just a one-man show. We meet with customers at a variety of convenient locations, by phone, or online. 

Packerland Websites new map feature with pins for each location
Packerland Websites new portfolio page

Portfolio Page

As a website development company, one of our main selling tools is our portfolio. The portfolio gives potential clients a look at our work. This portfolio is a great way to “show” instead of “tell” clients what kind of results they can expect with us. 

Since we serve a wide range of industries, we wanted to include enough samples to show the breadth of our work and experience. Before the page was rebuilt, the team created a list of websites that we’re especially proud of. We also created a list of special features that improve the usability for our clients.  Since we now host about 600 websites, our list of favorite websites was quite long. So, when we redesigned the portfolio, we considered a few strategies to divide the page and make it more inviting to explore. 

In addition to images of websites that link to the live website address, we added feature blocks throughout that page to spotlight some of our best work. Our developers created an image slider that allows users to compare a client’s old website design to the new design we created. 

We also wrote a case study on one of our website projects to bring attention to the improvements we made to website content, layout, and navigation. With these changes, we transformed our portfolio page from a simple image gallery into a functioning sales and marketing tool.

Website Design Process

By redesigning the website, we have a more powerful and effective tool to reach our audience, small- to mid-sized businesses and nonprofits. One of our favorite features on the website is the photo of our team. We had fun getting together for the photo, and the image shows a bit of our corporate culture. Truly, the people who work at Packerland Websites are the heart of the organization. We serve clients through our creativity, design skills, and professionalism. Our knowledgeable, personal, and reliable support outperforms those for websites built by large corporations or DIY. Packerland Websites understands the joys and challenges of running a small businesses or nonprofit. Let us help you achieve an outstanding ROI with a new website and Search Engine Optimization (SEO). Contact us today.


4 Advantages of Joining the Green Bay Innovation Group 


Packerland Websites believes in building websites that open the door to relationships. We deliberately design websites that help our clients form relationships with customers, suppliers, vendors, and others. In so many ways, a website connects people and organizations that can benefit by working together. Collaboration comes in various forms, and you never know where an introduction might lead. Several years ago, Packerland Websites bult a website for Hope Center Pantry, and we met Marty Ochs, the executive director of the Green Bay Innovation Group. GBIG is a business consortium developed for manufacturers, converters, and supporting industries. Packerland Websites owner Bill Koehne serves on the GBIG Board of Directors, and our team co-publishes the GBIG News. We appreciate the relationships we made through GBIG and encourage other companies to get involved. 

Why Join GBIG? 

You’ve heard this saying before: “It’s not what you know, it’s who you know.” Relationships are unbelievably important in the business world. By interacting with powerful allies, companies set themselves up for success. Green Bay Innovation Group opens the door to building relationships in the 5P Industries (Paper, Pulp, Plastics, Printing, Packaging) and Converting. GBIG, a business-to-business consortium, yields endless opportunities for mutually beneficial collaboration. 

  1. Led by Marty Ochs, Executive Director 

GBIG provides numerous networking opportunities to meet and mix with other GBIG sponsors and GBIG’s executive director, Marty Ochs. With 50 years of experience in the 5P Industries and long list of contacts, Marty is an expert at bringing the right people together. Million-dollar deals come together when Marty makes an introduction. He is a tireless promoter of the 5P and Converting Industries, always looking for ways to strengthen the industry and support its workforce. 

  1. Reaching 2,400 Readers of the GBIG News

One key to GBIG’s success is the ability to highlight the innovations of world class manufacturing in the region. GBIG publishes a free, bi-weekly e-newsletter called the GBIG News. The GBIG News shares the latest innovations, announcements, and events in the industry. The newsletter is emailed to 2,400 contacts, with an open rate of nearly 50%, which is 15% better than the industry average. 

  1. Bringing People Together for Education & Events

GBIG started in 2017 in Green Bay, Wisconsin, with one sponsor. Since then, the nonprofit has attracted 175 sponsors from across the U.S. and the world. GBIG members participate in educational events, tours, seminars, an expo, and a golf outing for charity. The organization’s events focus on topics that are relevant to the 5P Industries, such as PFAS in Food Packaging and Converting, Coating, and Sustainability. 

  1. Contributing to the Community

In addition to promoting collaboration and innovation, GBIG contributes to the broader community. GBIG created a Foundation and donates to nonprofits, community outreach initiatives, educational programs, and the business community. GBIG also empowers women in the profession by supporting an offshoot of the organization – Wi5P (Women in the 5P Industries). 

Join GBIG Today

GBIG offers free membership, supported by sponsors. Why join GBIG? To leverage the 5P Industry’s networking connections, build mutually beneficial relationships, stay current on the latest news and trends, and support the broader community. Join GBIG today.


A Journey of Wonder: Hiking the Inca Trail to Machu Picchu


Place a gold star on this mountain hike. My hike on the Inca Trail to Machu Picchu in the Andes Mountains in Peru ranks as one of my most favorite hikes. As one of the Seven Wonders of the World, Machu Picchu’s ancient ruins were so impressive. I don’t often feel the sense of awe that I felt when I looked at the stone walls and terraces of the ancient city. Everything was constructed with such precision at a time long before modern tools and blueprinting became the norm. Yes, the ruins were a sight to see. They made the difficult, four-day climb worth every step. But the summit was just one of the amazing sights I saw on the Inca Trail. The scenery was another. Everywhere I looked, I saw the most beautiful mountains and valleys. We passed several ancient dwellings and sites that made me wonder about the people who once lived there.

The Grueling, Yet Rewarding Inca Trail

The Inca Trail is one of the most beautiful mountain paths I’ve hiked, and it was also one of the most challenging. To me, the Inca Trail seemed like an endless stairway leading up. But the stairs were not neat and tidy like at home. That would be too easy, and the Inca Trail is not easy! The trail was rocky and narrow in places, requiring me to take huge steps to hoist myself and my backpack up on the next rock. We were awake as early as 4am every day and climbed for hours at a time. It was exhausting. I really should have done more climbing in my training instead of hiking on flat terrain, but it’s not easy to find hills to climb in Wisconsin. By the end of the second day, the climb became as much a mental challenge as a physical challenge. My legs were so tired and heavy, it took all of my will just to keep going. I was huffing and puffing, but I kept moving. It was such a relief to reach our campsite each night.

Bonding with the Other Hikers

The grueling hike, the breathtaking scenery, and the connection with ancient peoples made the trip a gold star climb. But what really put this trip over the top was the people I shared the experience with. Everyone, including our guide, was so supportive and fun to be around. We joked around and got along great which made the trip even better and the memories even happier.

A Mountain Adventure with My Wife (Sort of)

Our group of 15 hikers included several married couples, and it was fun to see their interaction. My wife, Joan, decided to stay home because this mountain was out of her comfort zone. In a way, she was with me on my climb because I brought her Wonder Writer action figure with me. When Joan opened Writer to the Rescue in 2019, I ordered an action figure with a cape, boots, belt, and her face 3D printed on it. Wonder Writer goes on every mountain climb with me, and I have fun taking photos of her and telling the other hikers about Wonder Writer. I appreciate Joan’s support so much. I also appreciated the support of the 23 porters that accompanied us, including our fantastic guide and amazing cooks who surprised us with their mountain-kitchen skills. They even baked us a cake on the side of a mountain. That’s impressive!

Worlds Apart in Many Ways

With an elevation of nearly 14,000 ft., Machu Picchu is much higher than Wisconsin at 300 ft elevation. Thankfully, I didn’t suffer from elevation sickness. Peru is different from Wisconsin in other ways, too. I arrived in Cusco early so I had time for a city tour and chocolate-making workshop. We ground the cocoa beans into liquified dark chocolate and poured the chocolate into molds. I love chocolate, and the group experience was fun. I brought home enough chocolate to share, and I’m reminded of my trip every time I take a bite. Peruvian chocolate has more flavor and less sweetness than our U.S. chocolate.

Dining and Shopping Surprises

Another surprising food choice was alpaca, which I ate several times while climbing. Alpaca tastes like a cross between beef and mutton. It tasted good, but it’s OK if I never eat alpaca again in my lifetime. On the city tour, I visited a farm where they raised alpacas, llamas, and guinea pigs – a delicacy reserved for special occasions. I also visited the market in Cusco, and I was amazed by the varieties of cheese, potatoes, crafts, and alpaca clothing. I came home with the softest imaginable alpaca stuffed animal for our grandson and a few alpaca wool ponchos and sweaters for the rest of the family.

One of the Seven Wonders of the World

It’s not every day that I travel to Peru to climb a mountain and experience all that I experienced. This Wonder of the World was even better because of the wonderful people that shared the experience with me. If you liked reading this article, I invite you to read about my Mount Kilimanjaro climb.


Intern Gains Design Experience at Packerland Websites


Alexis Lonzo is expanding her knowledge of website design as a summer intern with Packerland Websites, 2140 Velp Ave., Green Bay. Packerland Websites is a website, branding and internet specialist helping clients obtain maximum digital marketing exposure. Lonzo works closely with the Packerland Websites’ developers to build and update websites. 

Learning About Website Design 

“Overall, l’m learning the do’s and don’ts of website design,” Lonzo said. “The team has been great answering my questions and teaching me different steps of the process. I feel like everyone on the team has been very helpful and wants me to succeed.”

Alexis Lonzo Packerland Websites Intern

Producing Meaningful Work as an Intern

Bill Koehne, owner of Packerland Websites, said he is excited to offer Alexis real and meaningful work as a summer intern. 

“Alexis already has a grasp of website design from her UW-Milwaukee classes, but now she’s putting that knowledge to work,” Koehne said. “She’s learning from our developers and is producing some great designs. Her writing skills and creative background make her a perfect fit for website design.”  

Earning a Certificate in Web Development

Lonzo, of Suamico, is a 2022 Bayport High School graduate who attends the University of Wisconsin-Milwaukee. She plans to graduate in May 2026 with a certificate in Web Development. She also is studying Journalism, Advertising and Media Studies, with a double emphasis in Journalism and Advertising. 

Designing Websites & Pleasing Clients

Alexis said she is unsure of her career path after graduation, but she is leaning more toward web development based on the response she is receiving from clients during her internship.

“I really enjoy getting client feedback, and it makes me happy when the client loves their finished site,” she said.

Contact Us for Website Services

Packerland websites offers a family of website products such as hosting, domain names, Search Engine Optimization (SEO), blogs, and content writing. To learn about website development or internship opportunities with Packerland Websites, contact Koehne at 920-826-5901. 


From Concept to Creation: An Inside Look at Our Website Design Strategy


Bill and Joan Koehne talk about website design at Green Bay Chamber meeting

At Packerland Websites, we believe that building a website should be easy and low-stress. Since opening in 2011, Packerland Websites has fine-tuned its website design strategy to streamline the process. Clients appreciate how easy it is to provide input and direction and then sit back and watch their website come to life. Here’s a glimpse into our website design process. Our collegiately trained developers implement this process in every website we build.

Utilizing a Checklist to Guide Design

Website design begins with the client completing a checklist of key elements to include in the design. Clients have an opportunity to describe features, colors and styles they want for their new website. They upload basic website elements, like photos and logos, to the checklist document. Additionally, they provide contact information, a Call to Action, domain name, and keywords they want incorporated into the text. They define the audience they want to reach and goals they want to accomplish. For example, they may want to add a new feature or functionality to a new website. Or they simply may want to update the design, fonts, and colors to appeal to their audience. The checklist acts as a guide to our content writer and team of developers, so they can create a website that accomplishes the client’s goals.

Incorporating Brand & Optimal User Experience

The Packerland Websites team creates the functionality, look, and “feel” that meet the client’s objectives. The team incorporates clients’ brand image and messaging, maintaining clients’ graphic standards and guidelines. In addition, the developers determine the best user experience, designing a website to be engaging, informative, and intuitive. Packerland Websites develops websites on a live URL, hidden from search engines. Thus, clients can view, track progress, and add direction during website development.

Launching the New Website & Training Editors

Lastly, Packerland Websites launches the website and facilitates the cutover from the current website to the new website. The team provides one-on-one training, so website editors are comfortable updating and maintaining their much-improved, new website.

A Partnership for Efficient Website Development

The efficient development of a website requires an ongoing partnership between Packerland Websites and our clients. Together, we set milestones, goals, and objectives needed to achieve a successful outcome. View our Portfolio of website design samples, and contact us to get started on yours.


Recent BCHBA Scam Puts Focus on Email Security


Recently, members of the Brown County Homebuilders Association were targeted by a phishing scam. Cybercriminals emailed renewal notices with the BCHBA name and logo and attempted to collect membership dues and sensitive information. This scam highlights the need for tighter email security records. As a courtesy to BCHBA members, Packerland Websites partnered with Green Bay Tech Support to check member emails on the BCHBA website directory. We found out that many companies were missing email security records and authentication that left them vulnerable to scams and cyberattacks.

The Vulnerability of Weak Email Security

Cybercriminals target businesses with nonexistent or weak emails security protections, viewing them as easy targets. Plus, cybercriminals target other businesses by impersonating their company in emails, like the BCHBA example. As small business owners responsible for email security, it’s important to have the proper email records, not just for sending emails, but also to safeguard your email communication.

Understanding Email Security

Let me help you understand email security, using as little tech jargon as possible. First, it helps to understand DNS, domain name systems. Think of DNS as the internet’s phonebook. While we remember domain names like Google.com, computers use IP addresses to locate other devices on the Internet. DNS translates these domain names into IP addresses, enabling computers to connect with each other.

Key Email Security Records

SPF records (Sender Policy Framework): SPF is a DNS record that specifies which mail servers are permitted to send email on behalf of your domain. When an email is received, the recipient email servers look to this record to verify if the sending server is authorized – and not spam. 

DKIM records (Domain Keys Identified Mail): DKIM adds a digital signature to each outgoing email linked to your domain. This signature helps recipient email services verify that the email is authentic, trusted, and comes from your domain. DKIM helps prevent email fraud, like phishing.

DMARC records (Domain-Based Message Authentication, Reporting, And Conformance): DMARC is a group of policies that tells email servers what to do with emails that fail SPF and DKIM checks. Not in the SPF record? Reject it. No DKIM signature? Reject it. BOOM!

Email Security Shift for Businesses

Recently, Google and Yahoo enhanced their security regarding bulk email communications. (Read our related article, Ensuring Email Deliverability Amid Tight Anti-Spam Policies.) Businesses that are not DMARC compliant eventually will have their emails rejected from delivery. If your company has not been impacted yet, it will be at some point. 

Safeguard Your Business from Email Scams

Protecting your email from cyberattack and keeping communication flowing can seem overwhelming. Many small businesses struggle to set up DMARC, DKIM, and SPF for themselves. But don’t just ignore email security because it’s too difficult to understand! Instead, contact your IT provider or Green Bay Tech Support. IT providers can fix the issues before your emails stop getting delivered or your business falls victim to scammers. 

Green Bay Tech Support’s Discount

Green Bay Tech Support will offer a 10-15% discount on DMARC implementation services for Brown County Homebuilders Association members. For more information, watch Green Bay Tech Support’s Email Security Video. Contact Dan at Green Bay Tech Support today, 920-770-4125. 


Visual Impact: Fundraising Thermometer Drives Donations


Forty-seven children are abused or neglected per second in the U.S. What a heart-breaking statistic. Manatee Children’s Services of Bradenton, Florida, is working to break the cycle of child abuse. The organization serves over 12,000 children and families every year. Currently, Manatee Children’s Services is running a Welcome to Our House fundraising campaign. MCS wants to raise $450,000 to renovate its 100-year-old building, modernizing the facility and organizing services under one roof. As of April 1, 2024, MCS surpassed the half-way mark, raising $245,000, which is 54 percent of its goal.

Fundraiser planning group

Embedding a Thermometer into a Website

Packerland Websites built Manatee Children’s Services website and added a unique feature. To chart the fundraiser’s progress, Packerland Websites embedded the image of a thermometer goal chart on the website Home page. The MCS fundraising thermometer clearly communicates the $245,000 goal at a glance. Donors can see how their gift makes a difference, as the thermometer inches higher. Published with the thermometer are a short description, a Donate Online button, and button that links to a document explaining Welcome to Our House.

Driving More Donations for Nonprofits

Fundraising thermometers have been proven to drive more donations because of their visual impact. Nonprofit organizations use fundraising thermometers to chart donations for a capital campaign, giving day like Giving Tuesday, fundraising event, specific program, or year-end appeal. Packerland Websites customizes the thermometer to match the organizations’ branding and color scheme.

Easily Updating Fundraising Milestones

As donations roll in, the website administrator updates the thermometer periodically. Administrators simply login to the website, click on settings, and change the number in the “dollar amount raised” section. By changing just one number, the updates automatically occur in multiple places on the website: 

  • Percentage of goal met
  • Paragraph of text describing the amount raised and the goal
thermometer image

Learning How to Update a Thermometer

When launching a website, Packerland Websites offers complimentary training for website administrators and editors. Personnel from Manatee Children’s Services learned how to update their web pages, and they also learned how to update the fundraiser thermometer. Packerland Websites also recorded a video for MCS staff. The video provides a quick reference for anyone learning how to update the fundraising thermometer or reviewing the process.

Publicizing the Urgency for Donations

Once a fundraising thermometer is embedded on their website, organizations can use the visual in other marketing collateral. For example, they can show images of the thermometer on their social media pages, newsletters, printed materials, and fundraising events. By updating the thermometer every few weeks, organizations show their progress and drive urgency for more donations.

Ask us About a Fundraising Thermometer

Manatee Children’s Services provides a much-needed service for children and families south of Tampa, Florida. Although the child advocacy group receives some government funding, it relies heavily on philanthropic donations to carry out its mission. The thermometer goal chart is an effective, visual tool to call attention to the organization’s desire to renovate its facility. Packerland Website supports the work of Manatee Children’s Services and its Welcome to Our House campaign. To request a fundraising thermometer for your nonprofit website, contact us.


Maximizing Efficiency: Seamless Integration of Websites with CRM


Business woman and man viewing CRM

Customer Relationship Management (CRM) platforms offer a variety of features to help companies meet their goals. CRM solutions enable companies to streamline their processes and stay connected to their customers. Organizations use their CRM to process digital contracts, track leads, manage projects, view customer communications, send email campaigns, and do so much more.

Simplifying Data Management: From Website Forms to CRM

One benefit of CRM technology is the ability to connect a CRM to a custom contact form on a website. The website-to-CRM interaction results in organized lists of names, customer leads, and sign-ups for classes or events. By linking their websites and CRM, organizations have a ready-made system to collect and store registration data for everything from a Paint and Sip class to a golf outing. Data seamlessly transfers from a website to a CRM, making it easy to manage participation lists for training courses, professional development, webinars, fundraisers, social events, and outings.

Tailoring Solutions for Nonprofits & Professional Organizations

Additionally, nonprofit and professional organizations can connect their CRM to a modified, customized E-commerce system. This connection enables them to collect membership dues and member data at the same time.

Transform Your Website-CRM Connection Today

The Packerland Websites team knows that websites are constantly evolving. Today, websites go beyond simply presenting information. Instead, websites are becoming more interactive. Technology has evolved into systems that gather, transfer, and organize information from webpage to CRM. Websites do the bulk of the work, saving time and labor. For more information regarding CRM and website connections, contact us. We are happy to answer your questions and enable a website/CRM connection for your organization.


Don’t Fall Victim to a Scam: Expert Tips from the WOCO Talk Show


Scam conversation between Bill of Packerland Websites and Larry of WOCO

Packerland Websites owner Bill Koehne was interviewed on the local talk show on WOCO Radio, Oconto. Bill told listeners how to avoid being victimized by scams and cyberattacks. He presented expert advice for consumers, businesses, and nonprofits. By being aware of some of the common strategies used by scammers, people and organizations can protect their identity and the assets from victimization.

Scam Phone Calls & Emails

For example, you might receive a phone call or email from seemingly legitimate agencies or companies. Don’t be too sure! Bill recommended looking closely at the email and sender’s address for signs of a scam. Do you recognize the email address? Spoofers can make emails look like they’re from a legitimate source. If you’re unsure, don’t click anything or reply to the email. Instead, call the organization to confirm you received legitimate correspondence.

Domain Registry Renewal Scams

Another scam involves domain registry. Bill explained that domain names are like a deed on the internet. The domain points to an organization’s email or website address. Businesses call Packerland Website at least once a week asking about Domain Registry expiration notices they received in the mail. The letter appears to be an invoice to pay to renew a website domain.

Yes, domain names need to be renewed regularly or they expire and another entity can purchase the domain name. For example, Bill mentioned that a historical society failed to renew its organization’s domain name. Someone else bought the domain, and now the historical society’s website address leads to a website with scantily-clad women.

Renewing a domain name should be a priority. But instead of paying $200-$300 to a domain registry company, Bill recommended talking with your website provider. Determine who holds the domain name in their account and know when it expires.

Look for Secure Websites & HTTPS Padlock

Packerland Websites just launched a redesigned website for WOCO, and now listeners can tune in and listen online. The WOCO website is secured with an SSL certificate and HTTPS certificate. You can tell by looking in the upper left-hand corner for a padlock and HTTPS letters in the web address. Scammers can copy a website, build it on another server, change a few things, and try to get people to use the copy-cat website. Look for the padlock on the address bar to ensure the website meets today’s security standards.

If you run a business or nonprofit, make sure your website meets these security standards. Otherwise, your audience will visit your competition that offers secure browsing. How many visitors do you want to lose by not having SSL?

Invest in Anti-Virus Software & Clear Your Cache

Bill also recommended installing an anti-virus software program on your computer. Anti-virus software scans your computer for viruses and provides real-time protection. He also recommended clearing cache – your computer’s short-term memory. Your computer is tracking you, unless you open an incognito window to browse the internet. Clearing cache will get rid of the “cookies” that your computer collected as you visited various websites. Clear your browsing history, and your computer will run faster.

Create Complex Passwords

Additionally, Bill recommended creating complex passwords to protect websites against hackers. When Packerland Websites builds websites, the developers hide the login page. A login page can be a gateway to hackers, but it’s hard for hackers to pick the lock when they can’t find the door. The Packerland Websites team also requires double-factor authentication in which a code is sent to an email or phone. Strong passwords include upper and lower-case letters, numbers and symbols. Don’t reuse old passwords or create passwords that are easy for others to guess.

Reduce Spam Calls with an Auto Attendant

To reduce spam calls, Bill recommended an auto attendant. An auto attendant is an automated answering service. Callers are directed to use their keypad to dial the extension of the person they want to talk to.  Some of the Packerland Websites developers work remote, and the auto attendant connects callers to the team’s Google phone numbers. With an auto attendant, spam gets filtered out because an auto-dialer spam caller can’t click a number.

Name Multiple Admins for Facebook Pages

Bill also spoke about the importance of having multiple administrators you trust on a personal, business, or nonprofit Facebook page. If an employee sets up a Facebook page, is the only administrator on the account and leaves the organization, access to the Facebook account is locked. Disgruntled employees can remove themselves as administrators and leave the Facebook page in limbo. It can take months to get the Facebook page up again. Companies that rely on Facebook for marketing are in a real bind when this happens.

Think About Your Digital Assets & Plan Ahead

Lastly, Bill encouraged listeners to think about their digital assets, like a website, Facebook page and LinkedIn page. What do you want to happen to these if you pass away? Make a plan and mention this to your estate planning attorney when creating a trust or will. Who do you want to control these digital assets? How will the designee access your accounts?

Thanks to Larry & WOCO Radio, Oconto

Thanks to Larry and WOCO Radio at FM 107.1 for the opportunity for Packerland Websites to share expert insights. Be wary of scams, and protect yourself with the latest cybersecurity. Contact us for more information about any of these topics, website development, and Search Engine Optimization (SEO).

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