Packerland Websites had a little fun this week, poking fun at ourselves and missteps in video conferencing. Since our team interacts remotely with each other and with clients, we wanted to dig into Zoom etiquette. We spend a good deal of time on camera, so we need to be aware of how we present ourselves and represent our brand. We all have experienced embarrassing moments on Zoom. It’s human nature. However, a Zoom video conference shouldn’t become an episode of “Candid Camera.” Before attending a video conference, go through this quick Zoom etiquette checklist.

Sit in the Right Spot

The first thing to nail down is the appropriate distance from the camera. Look at the camera, and adjust your position until you show your face and shoulders. If you’re too close to the camera, your huge head overwhelms your audience. Too far from the camera and you appear distant and uninterested in what’s happening. Additionally, check the lighting in the room and the camera’s focus on your face. Make sure both of these are adjusted to make you look your best.

Know Where to Look

Here’s a second tip about your camera – LOOK INTO THE CAMERA! It’s so easy to turn your head to see something off-screen, like a dual computer monitor. Swiveling away from the camera appears rude. Remember, looking directly at the camera and focusing on the people in the Zoom conference shows your respect and interest.

Avoid Distracting Backgrounds

Third, pay attention to your background. Today, at-home workspaces are common, so maybe you work at your kitchen table. That doesn’t mean your audience should see dirty dishes or your kids opening the frig for a snack. Immediately, the audience may form an opinion of you and your company that might not be flattering. At Packerland Websites, we created a professional banner for a backdrop. It features our company logo, colors, and graphics. This backdrop looks sharp and reinforces our brand. (Contact Us ask about a brand-specific background for your company.)

Know When to Mute

Fourth, know when to mute your microphone. After all, what do dogs, clocks, and ice cream trucks all have in common? Each can be a noisy disruption that interrupts a business meeting. Off-camera conversations are another typical distraction. If you talk to someone outside the meeting or sit in a noisy environment, be considerate. Move to a quieter location, and mute your microphone until it’s your turn to speak.

Put Your Attention Where It Belongs

Although it’s easy to zone out when you’re in yet another video conference, fight the urge to disengage. It’s tempting to check Facebook or emails, work on projects, or daydream during a conference. These activities indicate that you don’t value the presenter’s time or the information they’re contributing. Instead of looking bored or multi-tasking during a meeting, focus on what’s happening and adding your input. If meetings drag on too long, talk with a supervisor about limiting meetings to 30 minutes.

Achieve Your Meeting Goals

Just like in-person meetings, Zoom meetings present opportunities to share ideas, develop strategies, and work in partnerships. By following these four tips for Zoom etiquette, you achieve your meeting’s goals while presenting a professional image and brand.