How It’s Built Matters: 8 Website Building Essentials

The team of Packerland Websites enjoy a break from website building.

So, you want to bring your dream website to life. When choosing a website building company, not only do you want a great value but also a functional, professional-looking website. With so many website builders to choose from, finding the right partner isn’t always an easy decision. At Packerland Websites, we know the ins and outs of website development. Thus, clients get a great-looking, user-friendly website they are proud to show off. To meet our clients’ objectives, we design websites with these eight important elements.


Packerland Websites creates a clear, intuitive path for visitors to follow. We focus on the User Interface (UI) – how visitors interact with a website. We take traffic where you want it to go.

Responsive, mobile-friendly design

Packerland Websites builds websites on the WordPress platform, which automatically resizes for different devices for easy viewing and interaction. Visitors can touch, scroll, and tap to interact with the website because the site is built on a responsive platform.

Concepts of Inclusion, Diversity, Equity and Accessibility (IDEA)

Packerland Websites incorporates elements from Web Content Accessibility Guidelines (WCAG). WCAG is part of a series of web accessibility guidelines published by the Web Accessibility Initiative of the World Wide Web Consortium, the main international standards organization for the internet. In addition to IDEA concepts, Packerland Websites incorporates elements that comply with the Americans with Disabilities Act (ADA).

Optimized with SEO best practices

Packerland Websites includes a wide range of SEO techniques in its website design. To inspire Google to recommend the website to your target audience, we incorporate the following on-site SEO techniques:

  • Unique text – We recommend 250-400 words per page. Our team provides professionally written content as requested.
  • Keywords – We use the appropriate keyword density, based on keywords a potential visitor would type when searching for your type of business
  • Optimized website elements – We add tags, page titles, page descriptions and other behind-the-scenes SEO elements
  • Blog/news articles – We offer blogging services. Blogs add keywords and new text to a website, increasing the opportunity to appear in search results

Additionally, we incorporate the following off-site SEO techniques:

  • Claim your Google My Business profile
  • Optimize your Google My Business profile with accurate information, photos, reviews
  • Submit the business’ name, address, and phone number to online directories like Yelp, Bing, MapQuest
  • Generate incoming links to your website from outside sources like videos you post on YouTube, which is owned by Google.

Social Media Integration

Packerland Websites integrates social media channels into the design. News and information can be easily carried to social media from the website. In turn, social media drives traffic back to the website.

Applicable Content Imported

Packerland Websites developed techniques to quickly and efficiently import content from the current website to a new website.

Ecommerce Solutions

Packerland Websites has built over 20 ecommerce solutions for clients, and has a platform that is far superior to Shopify. Our platform hosts the store on independent, high-security servers. Aside from the added layers of security, the store’s speed, performance, and options are better than Shopify’s. The store is easy to manage, especially with the one-to-one training that Packerland Websites provides.
The ecommerce system we recommend offers a built-in merchant system for security and convenience. Additional ecommerce benefits:

  • Accepts multiple payment types including PayPal, Square, Stripe, and more
  • Includes automatic shipping options and calculations
  • Calculates taxes automatically
  • Includes desirable marketing features like “If you like this, you may also like…”
  • Enables users to control inventory
  • Gathers customer information to be used in future communications
  • Allows for options with price modifiers. An example is a T-shirt in five colors and five sizes. This is still only one product with 25 options. The seller can charge different prices for varying sizes.

Style Guidelines

Packerland Websites manages over 500 websites, each with its own style guidelines. Our team collaborates with clients to follow the appropriate graphic standards and guidelines.

Website Building for Your Dream Website

With over 11 years of experience building websites and 500 clients, Packerland Websites has the capability to accomplish our clients’ objectives. We have the talent, time, and operational structures to accommodate their needs. Packerland Websites establishes the design, functionality, and features that our clients request to bring their dream websites to life. Visit our Portfolio to see examples of our work. To learn about the parts of a website, read more.

Websites: The Swiss Army Knife of Marketing

Websites are swiss army knife of marketing

A website is more than just a brochure on the internet. Way more! Think of a website as a marketing multi-tool. You know, like the handy-dandy multi-tool that’s a screwdriver, box cutter, spork, and hex wrench all-in-one. Your website should be the Swiss Army Knife of marketing. A website is a fantastically useful tool.

Employee magnet

A well-designed website is a kick-butt recruitment tool, giving recruits a reason to choose you. Companies can demonstrate their amazing company culture with graphics, photos, articles, and videos. Easy-to-follow page navigation leads to online applications. Job descriptions are posted in real time and managed with just a few clicks of the mouse. As employees join the organization, production increases – and the website pays for itself.

Telephone operator

That tiny telephone icon is a big, powerful tool on a website. Communication doesn’t get much simpler than this! Customers tap the one-touch phone icon on your Home page, and your phone starts ringing. A well-designed website resizes for smart phones, so viewers can easily navigate the site and read webpages. Then, with a quick tap of the phone icon, they’re talking to you. This could be the start of a beautiful, profitable relationship.


Search Engine Optimization (SEO) lights the way for customers to find you. SEO is the process of making your website show up on search engine listings like Google. You might have the greatest product in the world, but without exposure, your product just sits on the shelf. Today’s consumers look for everything online. So, help them find their way to you with powerful SEO embedded in your website.

Welcome mat

Roll out the welcome mat to your doorstep! Invite your online viewers to visit your location in person. Websites are a terrific complement to brick-and-mortar businesses. To help consumers find you, display your street address prominently and publish a map showing your locations.

Cash register

Online shopping is booming, especially since COVID-19 shifted demand from in-person shopping to ecommerce. Ecommerce stores provide flexibility, affordability, visibility, and security for sellers. The beauty of an ecommerce website is its third-party payment system. Sales transactions are fully integrated into the website and offer the same level of security of a bank.


A website represents your brand 24/7. The images, videos, and text tell your story, and more importantly, tell the story of your clients. By putting your clients in the center of the story, you place them in the hero role. Once you get their attention, they’ll want to know more about you and the solutions you provide. Like an encyclopedia, a website provides critical information to your audience.

Your Website is a Medley of Marketing Features

Gee whiz! Who knew there was so much going on with a website? Like the surprising capabilities of a multi-tool, a website is a medley of marketing features. While a website won’t loosen a screw or slice through a tomato, a well-developed website will lead its audience to act. Website visitors will call, stop in, request a quote, or purchase a product online. Now that’s a handy-dandy way to grow a business.

Free Internet Health Checkup

Ready to create your own magic multi-tool of marketing? Get started with a FREE internet health check up (normally a $199 value). The Packerland Websites team will review and make recommendations regarding your website, SEO, directory listings, and Google account. To schedule an internet health checkup, email and type “Checkup” in the subject line.

When Will My Website Rank on Google?

Search Engine Optimization (SEO) on Google ranking

So, you spent weeks finding a web builder, devising a sitemap and wireframes, writing content, and selecting photographs and graphics for your website. After spending the time and energy designing a brand new website, you ask yourself, “How long does it take for my website to rank?” The correct question is, “When do I begin seeing results?”

Unfortunately, the answer depends on a number of factors which determine your immediate placement on Google search. Ask yourself these questions: “How long has my website existed?” “Has a Search Engine Optimization (SEO) been done previously?”

SEO boils down to three factors:

  1. How the website appears on-site
  2. How the website appears off-site
  3. The website’s relationship with Google.

On-page ranking factors

On-page factors refer to the unique content, headings, subheadings, titles, descriptions, and tags on a website. Review our blog and content page for ways to add depth to your website.

If you have a business page, consider specific keywords when registering it on search engines like Google, Bing, and Yahoo. For example, if you own a coffee house that also sells cookies, donuts and bakery, you want to rank for keywords such as coffee and bakery. You can write blogs that share coffee brewing techniques and recipes for baking.

When writing quality content, include keywords that reflect a solid conversational tone with no keyword stuffing. Keyword stuffing refers to a technique of cramming and overusing keywords throughout the text to influence the website’s ranking.

Off-site ranking factors

Off-page factors refer to backlinks that link to other social media sites. These backlinks offer an easy online path for visitors to find your business, but be cautious. Some backlinks connect visitors to disreputable sites containing annoying ads with spam and ransomware that harms the overall health of your webpage.

Make friends with Google

Results depend on your website’s reputation with Google, and reputation depends on how the website behaves and what attracts consumers and audiences. The use of Google’s maps, database, analytics, search console tools, and other products educates the search engine giant to identify your site, thereby possibly enhancing the overall promptness of your webpage’s placement.

How SEO Elves can help

With the use of our free scanner, SEO Elves will determine how your website stands on the internet in terms of business listings. Once you enter in your business name, address, and phone number, the elves will work their magic. Instantly, you will see whether or not your business information is listed on internet directories like Google, Yelp, Bing, and many more. This is a great way to evaluate your online presence.

SEO Elves also provides an internet health checkup, where our experts analyze seven detailed on-site SEO factors and five off-site SEO factors to improve areas that impact the ranking. View our product and service packages to determine what meets your business needs.

About Us: SEO Elves helps companies amplify their online presence by attracting visitors to their clients’ websites. Get found on the internet with the Elves’ Search Engine Optimization techniques. Based in Green Bay, Wisconsin, SEO Elves offers SEO packages, an Internet Health Check-Up, Social Media Marketing, and Blog/Content Writing. Call us at 920-639-5609.


5 Ways to Write Web Content to Boost SEO

Bakery owner writes web content for SEOWriting quality content on web pages and blogs helps to improve Search Engine Optimization. Here are some tips to consider when writing for your company’s website.

Tell a story in your web content

  1. Write as if you are telling a story to someone across a table. You don’t need to impress anyone with your fancy vocabulary, unless the topic requires it. You’re permitted to break the rules of grammar sometimes, but always be mindful of using a conversational style of writing. Just simply make it personable, so you genuinely connect with your audience.

Write in a conversational tone

  1. When writing web content, use a conversational tone, without resorting to keyword stuffing. Keyword stuffing refers to a technique of cramming and overusing keywords in the text to influence the website’s ranking. An extreme example of keyword stuffing is this: “Come visit our Green Bay bakery where we’re making Green Bay bakery treats for people who love to buy bakery in Green Bay.”

Use a diverse vocabulary

  1. To avoid keyword stuffing use a diverse vocabulary that is relatable to your audience. If you own a bakery, instead of writing donuts write a synonym or the specific name for the products like pastry, sweet roll, fritter, Danish, cruller, Duchies, Zepolle, beignet, etc. This way, visitors surfing the net will easily locate your website when searching for narrower topics.

Perform on-page SEO tactics

  1. When you’re ready to publish your web content, web page or blog, be sure to do the on-page extras to help the content get found. On-page extras refer to the headings, subheadings, titles, descriptions, and tags on a website.

Add images and alt tags

  1. Add images to complement your web content. Images draw attention to the page and attract the reader’s eye. Although people are your primary audience, search engines like Google are your secondary audience. Tell Google what your photo is about by adding tags and descriptions to the image.


To learn more about how to write quality digital content, read our Blog & Content Marketing page. SEO Elves offers monthly blogging packages at reasonable prices.


About Us: SEO Elves helps companies amplify their online presence by attracting visitors to their clients’ websites. Get found on the internet with the Elves’ Search Engine Optimization techniques. Based in Green Bay, Wisconsin, SEO Elves offers SEO packages, an Internet Health Check-Up, Social Media Marketing, and Blog/Content Writing. Call us at 920-639-5609.