Smarter SEO: Win More Customers with AI Marketing

Whether you’re making travel plans, concocting your own recipe, or composing an email, Artificial Intelligence offers great suggestions. On my spring trip to Mount Everest, I asked AI to develop an itinerary for my Hong Kong layover. With the guidance of AI, I packed two days’ worth of sightseeing into just under 8 hours. I especially liked the AI insider’s advice about a perfect spot for photographing Victoria Harbor. AI has proven its value in so many different ways, so why not make the most of AI for your digital marketing?

In recent years, clients started asking us how to incorporate Artificial Intelligence tools into their marketing strategy. They want to go beyond traditional Search Engine Optimization (SEO) and take advantage of the latest technology available. Based on these requests, we now offer AI marketing strategies that move the promotional needle in the right direction. If you’re already optimizing for traditional SEO, you’re on the right track.

AI Is Changing Online Search

With today’s widespread AI usage, search and ranking have expanded beyond Google and traditional SEO to incorporate AI tools. Many people read the AI Overviews that appear at the top of search result pages instead of clicking the links lower on the page. Getting found on the internet isn’t just a Google ranking anymore. The next step, incorporating AI marketing strategies, takes marketing to the next level.

Answer Engine Optimization

Packerland Websites now offers Answer Engine Optimization (AEO) in addition to traditional SEO. AEO positions businesses to be the answer to inquiries made to Google, Siri, Alexa, and other AI platforms. Plus, Packerland Websites’ AI Discoverability tools optimize content for ChatGPT and Google AI Overviews.

SEO Plans with AI Discoverability

In 2026, Packerland Websites introduced SEO plans that incorporate traditional SEO, AEO, and LLM (Large Language Model / AI Discoverability). Our SEO Essentials and SEO Managed Pro plans achieve results for businesses, even in high-competition industries like roofing, healthcare, hospitality, and banking. Our team also developed an SEO Campaign Planner. With a quick slide across the digital planner, business owners and marketing teams can determine which services fit their budget. We’re still calling it SEO because it’s cleaner than SEOAEOLLM.

Partner With AI Marketing Experts

For the latest in website and AI marketing strategies, contact our team in Green Bay, Wisconsin. We help businesses and nonprofits build a solid online presence with modern, effective websites. Then, we help them increase their reach, authority, and lead generation with Search Engine Optimization, Answer Engine Optimization, and AI Discoverability. Start your AI marketing journey with us today.

Grow Your Online Visibility with Local Presence SEO

Man at computer using SEO strategies for digital marketing

“Who sent you our way?” It’s one of the first questions we ask every new Packerland Websites client. Many times, they tell us someone referred them. Word-of-mouth referrals are a big part of our success. Referrals help us reach new clients that we might not connect with otherwise. But while word-of-mouth remains one of the most powerful ways to grow a business, it shouldn’t be the only way. Websites and digital marketing strategies also help organizations reach new customers.

To be viable in today’s tech-reliant world, organizations need a vibrant online presence. When we build new websites for clients who previously relied solely on referrals, things change. I always smile when I think of a client who was so overwhelmed with the sudden influx of business he said, “How do you turn this thing off?” Businesses get more work and sell more products because of an effective, powerful online presence. A well-built website paired with Search Engine Optimization gets the phone to ring.

SEO Strengthens Online Presence

For anyone new to digital marketing, Search Engine Optimization (SEO) is a group of strategies that helps businesses and nonprofits get found online and attract visitors to their websites. (You can read more about SEO in our article, SEO Strategies that Work.) SEO has been a buzzword in website design for years, and Packerland Websites builds SEO strategies into every website. For example, our developers construct websites with a well-organized site structure, quality content, mobile responsiveness, tags, keywords, and other SEO techniques. These SEO strategies provide a sound foundation for websites to get found online.

Local Presence Builds Credibility

In addition to these website design techniques, businesses can attract more visitors with targeted SEO. For companies that want to invest in entry-level SEO services, Packerland Websites offers a program called Local Presence. Local Presence includes a number of services that contribute to a consistent, credible online presence. For example, Local Presence confirms that a company’s name, address, and phone number are consistent across multiple internet directories. Consistency builds trust, so search engines and AI platforms feel safe listing your business. Local Presence verifies and optimizes your Google Business Profile, weeds out duplicate listings, and positions the organization to be found more readily in online searches.

Help Customers Find You

Are you wondering if Local Presence services are right for you? Scan your business at our Business Citation page. See how the internet views your company on the top 50+ directories where customers and search engines look for businesses like yours. The more accurate your citations, the more Google trusts your business.

Choose the Right SEO Strategy

For companies with a brick-and-mortar location, Local Presence offers a marketing boost. More visibility leads to more clicks and more customers. SEO strategies improve the way the internet views the health of your website, leading to higher ranking on Google and other search engines. Contact us today to talk with our team in Green Bay, Wisconsin, about the right SEO strategy for your organization.

Google Searches: How a New Patent May Impact Website Visitors

Google Search box with magnifying glass and business owner in the background

Staying ahead of the website development curve keeps us on our toes. The evolution of Artificial Intelligence requires even more vigilance. Here’s one example. Recently, Google applied for a patent to generate entire website pages with Artificial Intelligence. Instead of presenting a list of titles and descriptions for search results, Google Search would create its own page to answer the search query. The pages would be personalized based on the user’s behavior. These webpages might even have their own chatbots, Call to Action buttons, and customized content.

Shift in Search Engine Optimization (SEO)

What is the effect on websites? Basically, websites may eventually serve as raw material for AI search engines, rather than final destinations for users. Users wouldn’t click a link from a list, and they wouldn’t visit the organization’s website at all. This poses a problem for businesses and nonprofits who rely on their carefully crafted websites to tell their story, market their products and services, and convert visitors into clients.

While it’s important to understand this potential shift in Search Engine Optimization (SEO), let’s not panic. Google patents many technologies, and not every patent becomes a feature in Google searches. We don’t know if Google will roll out this AI feature soon, someday, or not at all. However, we definitely will keep an eye on it.

Focus on Factual Content for Humans and AI

In the meantime, our focus remains on providing the factual content that both humans and AI seek. We advise clients to create website content that is engaging, conversational, company-specific, and well-structured. Organizations need to set themselves apart from the competition as an expert authority in their industry. AI is more likely to cite direct quotes and proprietary data than generic content.

Rise of Generative Engine Optimization (GEO)

Onsite and off-site SEO remains critical to gain traction in a crowded digital marketplace. Generative Engine Optimization (GEO) is equally important. GEO optimizes digital content for AI tools that offer answers to search inquiries. We build websites that allow AI platforms like ChatGPT, Gemini, and Perplexity to crawl the website content. These AI tools supply answers to search inquiries, citing the website as the source.

Prioritizing Engagement & the User Experience

While SEO and GEO strategies are critical for ranking, so is user experience. When a website satisfies the user’s needs and provides real value, that’s when conversions happen. So, Packerland Websites optimizes pages for ranking and for engagement, also. We strategically think about the website’s ranking functionality and a brand’s narrative. Our websites are easily found in online searches. Plus, they answer the questions that users are asking.

Ask Us About Google Search Strategies

Have a question about AI website strategies or digital marketing? Contact our team for easy-to-understand information and advice.

Empowering Nonprofits: Access to Low-Cost Tech Solutions

Money is tight for nonprofit organizations working to do good things in the community. Software, IT services, and website design put a strain on a nonprofit’s meager budget. Oftentimes, nonprofits want to streamline operations by using the latest technology, but they can’t afford it. They know they can run their organization more efficiently with full access to technology, and they’re looking for a “Fairy Godmother” to grant their wish.

Free or Discounted Tech Solutions for Nonprofits

Thankfully, the “Fairy Godmother” has arrived! Packerland Websites now partners with an organization that provides free or deeply discounted technology products, knowledge, and services. This organization serves as a nonprofit tech marketplace. It partners with leading tech brands including Microsoft, Avast, Adobe, Intuit, Cisco Meraki, HP, DocuSign, Hootsuite, and Zoom. Thus, nonprofits receive the technology services they need at a price they can afford.

Technology Solutions: Maximizing Impact on a Budget

Products include hardware, software, cloud-based resources, managed IT services, unlimited Help Desk, access to tech consultants with verified nonprofit expertise, and skills training online courses. Plus, participants can connect with other nonprofit leaders through online community forums. How is this possible? The organization built a tech product philanthropy service in which partners donate products or offer lower fees on their products. About 75 philanthropy partners provide a full range of technology products and services. The organization is committed to helping nonprofits achieve their goals, despite limited budgets.

Corporate Philanthropy from Packerland Websites

Packerland Websites bases its corporate culture on serving others, so it’s no surprise that we registered as a philanthropy partner with this tech organization. We greatly discount our website-building services for nonprofit, community organizations. The Packerland Websites team works with churches, schools, foundations, charities, and associations of all types. We build websites for nonprofits starting from scratch or revamping their current website. Find out more by reading our article: How It’s Built Matters: 8 Website Building Essentials. We currently manage more than 80 nonprofit websites and donate about $75,000 in in-kind services to nonprofits every year. Generosity is a hallmark of our small business. Find out more by reading our article: Discover the Heart of Packerland Websites: A Culture of Generosity.

Affordably Transforming Nonprofits’ Web Presence

Want to transform your nonprofit’s web presence for pennies on the dollar? Contact us for a complimentary website assessment to discuss your nonprofit’s goals and vision. Afterward, we’ll develop strategies, tools, and technology to engage your audience and donors, too. Whether you’re launching or optimizing a website, we can help your nonprofit make the greatest impact.

Discover the Power of our Nonprofit Website Redesign

About the Client

Anchor of Hope TEC is Green Bay, Wisconsin-based Catholic spiritual enrichment opportunity for older teens and young adults. TEC begins with a dynamic retreat weekend at St. Joseph School in Green Bay. After the weekend retreat, retreatants continue their faith journey with the intergenerational TEC community. Catholics from throughout the Diocese of Green Bay and beyond are encouraged to awaken their faith through by Together Encountering Christ.

Anchor of Hope TEC Home page before a redesign. — Anchor of Hope TEC Home page before a website redesign.

Anchor of Hope TEC Home page after a website redesign.

Project Deliverables

Anchor of Hope TEC launched its first website in 2015, and the design was outdated and its functionality, limited. The organization cancelled several retreats during the pandemic. It also cancelled retreats after the pandemic, due to a lack of volunteers. Thus, the nonprofit organization wanted to re-engage with volunteers who run the retreats and encourage teens and young adults to attend. In addition delivering the eight website building essentials, the Packerland Websites team would also:

Design a vibrant new look to the website that depicts energy and relevance to the target audience, Catholic young people.
Develop an e-commerce, secure online payment and donation system, eliminating the need for nonprofit leaders to handle cash.
Update the written content and keywords on the website to engage the target audience and improve SEO.
Integrate a newsletter sign-up with email marketing platform Constant Contact, to encourage visitors to engage with the nonprofit off the website.
Add a news tab where the nonprofit organization can publish blogs to share the latest news and events, keeping the website fresh for visitors and enhancing SEO.
Add a keyword-rich FAQs page that answers common questions and is styled in an easily readable, scannable way
Incorporate a Members Only section with password-protected login

Website Redesign Features

More Attractive, Modern Design

Packerland Websites added more color and vibrancy to the website. Instead of old website’s bland wheat fields, fish, and sand images, the new website features bright colors and communities of young people. TEC is about building relationships with Christ and journeying together in faith, and the new website depicts TEC’s community focus. Text blocks slide into the Home page at the user scrolls, creating interest and energy.

Secure Payment Portal

Retreatants, volunteers, and donor all have an easy-to-find, secure portal to submit payments through the e-commerce website. Additionally, the four tabs under Applications explain how to apply and provide online registration forms and payment portals for retreatants and worker volunteers. The payments page is a welcome alternative to collecting cash or checks at meetings or retreats. Retreatants and volunteer workers pay their retreat fee or donation at a secure portal. Administrators can easily track payments and not worry about handling money. Additionally, TEC can add more merchandise or donation portals to the page to support the nonprofit financially.

Newsletter Sign-up

To engage with its audience, the nonprofit launched a monthly newsletter to coincide with the website launch. The newsletter is formatted with the same brand colors, images, links, and messaging as the website. Visitors can quickly sign up for the TEC newsletter. The sign-up form integrates with the email marketing platform Constant Contact.

News and Events Blogging

The two tabs under News and Events show the upcoming retreat weekend dates and stories about the TEC community. Leaders of the nonprofit participated in a training session offered via Zoom to learn how to update the retreat dates on the Events page and add blog articles to the News page. Several volunteers attended the training, which was held after normal business hours.

FAQs

The accordion-style FAQs page allows visitors to click or tap a question to reveal an answer. Not only do the FAQs provide helpful information to human visitors, the FAQ pages also are rich in keywords. Keywords enhance Google searchability and ranking on search engine result pages. So, Google will suggest Anchor of Hope TEC to people searching for a Catholic retreat for teens or young adults in Green Bay.

Members Only

Members of the TEC organization have password-protected access to outlines, lists, and other information 24/7 from any internet-enable device.

Member login page for Anchor of Hope website

Content Marketing

Paragraphs, heading, and subheadings are conversational, informational, and optimized for human visitors and search engine ranking. Webpages have approximately 300 words to tell the nonprofit’s story. The two tabs under About go to Testimonials and About Anchor of Hope TEC. Visitors can read authentic first-hand accounts on the Testimonials page, whereas the About page contains TEC history and background information. Catholic teens, parents, and young adults interested in making a retreat can learn about the weekend before registering.

We Love Rebuilding Websites

TEC (Together Encountering Christ) is a dynamic Catholic retreat experience, and now Anchor of Hope TEC has a website to show just that! Green Bay-based TEC took a giant leap forward in technology and vibrancy with a redesigned website. The redesigned website truly represents how Together Encountering Christ can awaken spiritual growth and create disciples who strengthen the Catholic church.

Contact Us for a Website Redesign

Contact Packerland Websites to learn how a website redesign can breathe new life into your nonprofit or business website.

Stay Ahead in SEO: Strike a Balance with AI-generated Content

For those of us who specialize in marketing. Artificial Intelligence presents so many opportunities. AI can produce video scripts, news releases, blog articles, Facebook posts, and so many other types of marketing collateral. Imagine the Search Engine Optimization (SEO) impact that AI-generated content can have. For example, we have seen companies publish multiple blog articles loaded with targeted keywords. Reading through the articles, it’s obvious they are AI-generated blogs written to manipulate SEO and not geared to a human audience.

Avoid Black Hat Tactics with AI-generated Content

In the industry, we call this Black Hat SEO – finding loopholes in SEO to gain artificially high rankings. The better choice is White Hat SEO – high-quality content and other techniques that maintain a website’s integrity. Essentially, White Hat SEO compels us to use ChatGPT and other AI resources wisely. AI is a useful tool for brainstorming and generating content but should not be a stand-alone SEO and blog-writing solution.

Read What ChatGPT Says About AI & SEO Ranking

Going a step further in our AI and SEO research, we asked ChatGPT for its response to the question: How is the impact of SEO ranking by Google affected by having so many blogs written by ChatGPT? We purposely posed a neutral question, and ChatGPT generated an insightful response.

How is the impact of SEO ranking by Google affected by having so many blogs written by ChatGPT?

The impact of SEO ranking by Google when many blogs are written by ChatGPT or similar AI tools can be complex and depends on various factors. Here are some potential effects:

Content Quality: If the AI-generated content is of high quality, provides value to readers, and is relevant to search queries, it may positively impact your SEO rankings. However, if the content is low-quality, lacks originality, or is irrelevant to user queries, it can have a negative impact.
Keyword Stuffing: AI-generated content may overuse keywords or phrases, leading to keyword stuffing. Google penalizes this practice, so it can harm your SEO rankings.
User Engagement: Google considers user engagement metrics like bounce rate, time on page, and click-through rate as ranking factors. If AI-generated content fails to engage users, it can lead to lower rankings.
Duplication Issues: AI-generated content may produce duplicate or substantially similar content, which can result in duplicate content issues. Google may choose to index only one version of the content, affecting the visibility of your pages.
Lack of Authority: AI-generated content may lack the authority and credibility that human-authored content can provide. This can impact how Google perceives the trustworthiness of your website.
Content Strategy: An effective SEO strategy involves creating content that aligns with user intent, addresses their needs, and fits into a larger content strategy. Relying solely on AI-generated content may miss the mark in terms of strategy.
Competitive Landscape: If many other websites are also using AI-generated content, it can create a competitive landscape where everyone is producing similar content. This can make it challenging to stand out and rank well.
Algorithm Changes: Google’s algorithms are constantly evolving. While AI-generated content may work well with current algorithms, it may not adapt effectively to future changes, potentially impacting rankings.
User Trust: Some users may be skeptical of content generated by AI and may prefer content created by human experts. Building trust with your audience is essential for SEO success.

In summary, the impact of using AI-generated content on your SEO rankings depends on the quality of the content, how it aligns with SEO best practices, and how it compares to the content produced by competitors. It’s essential to use AI-generated content as a tool within a broader content strategy, complementing it with high-quality, human-authored content that provides value to users and aligns with your SEO goals. Additionally, monitoring the performance of AI-generated content and making adjustments as needed is crucial to maintain and improve SEO rankings over time.

Branding at its Best Webinar is March 23

Bill Koehne with Packerland Websites Chevy Voilt

You already have a logo, website, and Facebook page. But are you leveraging branding to its fullest potential to increase sales and attract employees? What aspects of branding are you missing? For branding advice you can use, attend the Branding at Its Best webinar, presented by Bill Koehne, owner of Packerland Websites. As a marketing expert, Bill provides insights and perspective, along with wit and wisdom. Everyone will walk away with at least one aha moment that will make them look at their organization in a completely different way.

Green Bay Innovation Group Webinar

The free webinar is sponsored by Green Bay Innovation Group, a business-to-business consortium of Northeast Wisconsin companies in the 5P industries: paper, pulp, plastic, printing, and packaging. Packerland Websites will host the webinar on its website. The business training event is free and open to the public.

Branding at Its Best Webinar Details

When: 2pm CT Thursday, March 23

To register:

Visit the Green Bay Innovation Group (GBIG) website Events page.

Where: To access the webinar on March 23:

Visit Packerlandwebsites.com
Scroll to the footer
Click on Conference Room 1

Branding & the Millennial Generation

In this webinar, marketing expert Bill Koehne will share information that every business leader should know about branding. Plus, Bill will share specific and practical ways to strengthen your brand. You will learn:

What is branding and why is a key to success in business?
How to build an authentic brand that tells the world the right story
How to get your brand found on the internet for your desired search terms
How to differentiate your organization from others in order to recruit, manage, and retain employees

Register Today for Business Branding Webinar

What is your organization’s brand presence now and how can you improve it to achieve your business goals? Register today for this business branding webinar presented by Packerland Websites’ owner Bill Koehne and Green Bay Innovation Group.

Meet the Webinar Presenter

Bill Koehne is a high-tech people-person with a brain wired for numbers, marketing, and optimism. He built his first website in 1999, putting him on the cutting edge of technology. Bill earned a business administration degree at UW-Green Bay. He managed a multi-million-dollar home construction company for 20 years before opening Packerland Websites in 2011. Packerland Websites creates WordPress websites and SEO strategies to achieve clients’ goals, like ranking higher on Google or gaining more customers. To see samples of Packerland Websites’ work, view this portfolio of commercial, municipal, and nonprofit websites.

How It’s Built Matters: 8 Website Building Essentials

Packerland Websites team enjoy a break from website building — The team of Packerland Websites enjoy a break from website building.

So, you want to bring your dream website to life. When choosing a website building company, not only do you want a great value but also a functional, professional-looking website. With so many website builders to choose from, finding the right partner isn’t always an easy decision. At Packerland Websites, we know the ins and outs of website development. Thus, clients get a great-looking, user-friendly website they are proud to show off. To meet our clients’ objectives, we design websites with these eight important elements.

Navigation

Packerland Websites creates a clear, intuitive path for visitors to follow. We focus on the User Interface (UI) – how visitors interact with a website. We take traffic where you want it to go.

Responsive, mobile-friendly design

Packerland Websites builds websites on the WordPress platform, which automatically resizes for different devices for easy viewing and interaction. Visitors can touch, scroll, and tap to interact with the website because the site is built on a responsive platform.

Concepts of Inclusion, Diversity, Equity and Accessibility (IDEA)

Packerland Websites incorporates many elements from Web Content Accessibility Guidelines (WCAG). WCAG is part of a series of web accessibility guidelines published by the Web Accessibility Initiative of the World Wide Web Consortium, the main international standards organization for the internet. In addition to IDEA concepts, Packerland Websites incorporates many elements that comply with the Americans with Disabilities Act (ADA). Options are available for full website audits along with bringing websites up to full compliance upon request.

Optimized with SEO best practices

Packerland Websites includes a wide range of SEO techniques in its website design. To inspire Google to recommend the website to your target audience, we incorporate the following on-site SEO techniques:

Unique text – We recommend 250-400 words per page. Our team provides professionally written content as requested.
Keywords – We use the appropriate keyword density, based on keywords a potential visitor would type when searching for your type of business
Optimized website elements – We add tags, page titles, page descriptions and other behind-the-scenes SEO elements
Blog/news articles – We offer blogging services. Blogs add keywords and new text to a website, increasing the opportunity to appear in search results

Additionally, we incorporate the following off-site SEO techniques:

Claim your Google My Business profile
Optimize your Google My Business profile with accurate information, photos, reviews
Submit the business’ name, address, and phone number to online directories like Yelp, Bing, MapQuest
Generate incoming links to your website from outside sources like videos you post on YouTube, which is owned by Google.

Social Media Integration

Packerland Websites integrates social media channels into the design. News and information can be easily carried to social media from the website. In turn, social media drives traffic back to the website.

Applicable Content Imported

Packerland Websites developed techniques to quickly and efficiently import content from the current website to a new website.

Ecommerce Solutions

Packerland Websites has built over 20 ecommerce solutions for clients, and has a platform that is far superior to Shopify. Our platform hosts the store on independent, high-security servers. Aside from the added layers of security, the store’s speed, performance, and options are better than Shopify’s. The store is easy to manage, especially with the one-to-one training that Packerland Websites provides.
The ecommerce system we recommend offers a built-in merchant system for security and convenience. Additional ecommerce benefits:

Accepts multiple payment types including PayPal, Square, Stripe, and more
Includes automatic shipping options and calculations
Calculates taxes automatically
Includes desirable marketing features like “If you like this, you may also like…”
Enables users to control inventory
Gathers customer information to be used in future communications
Allows for options with price modifiers. An example is a T-shirt in five colors and five sizes. This is still only one product with 25 options. The seller can charge different prices for varying sizes.

Style Guidelines

Packerland Websites manages over 500 websites, each with its own style guidelines. Our team collaborates with clients to follow the appropriate graphic standards and guidelines.

Website Building for Your Dream Website

With over 11 years of experience building websites and 500 clients, Packerland Websites has the capability to accomplish our clients’ objectives. We have the talent, time, and operational structures to accommodate their needs. Packerland Websites establishes the design, functionality, and features that our clients request to bring their dream websites to life. Visit our Portfolio to see examples of our work. To learn about the parts of a website, read more.

Websites: The Swiss Army Knife of Marketing

Websites are swiss army knife of marketing

A website is more than just a brochure on the internet. Way more! Think of a website as a marketing multi-tool. You know, like the handy-dandy multi-tool that’s a screwdriver, box cutter, spork, and hex wrench all-in-one. Your website should be the Swiss Army Knife of marketing. A website is a fantastically useful tool.

Employee magnet

A well-designed website is a kick-butt recruitment tool, giving recruits a reason to choose you. Companies can demonstrate their amazing company culture with graphics, photos, articles, and videos. Easy-to-follow page navigation leads to online applications. Job descriptions are posted in real time and managed with just a few clicks of the mouse. As employees join the organization, production increases – and the website pays for itself.

Telephone operator

That tiny telephone icon is a big, powerful tool on a website. Communication doesn’t get much simpler than this! Customers tap the one-touch phone icon on your Home page, and your phone starts ringing. A well-designed website resizes for smart phones, so viewers can easily navigate the site and read webpages. Then, with a quick tap of the phone icon, they’re talking to you. This could be the start of a beautiful, profitable relationship.

Beacon

Search Engine Optimization (SEO) lights the way for customers to find you. SEO is the process of making your website show up on search engine listings like Google. You might have the greatest product in the world, but without exposure, your product just sits on the shelf. Today’s consumers look for everything online. So, help them find their way to you with powerful SEO embedded in your website.

Welcome mat

Roll out the welcome mat to your doorstep! Invite your online viewers to visit your location in person. Websites are a terrific complement to brick-and-mortar businesses. To help consumers find you, display your street address prominently and publish a map showing your locations.

Cash register

Online shopping is booming, especially since COVID-19 shifted demand from in-person shopping to ecommerce. Ecommerce stores provide flexibility, affordability, visibility, and security for sellers. The beauty of an ecommerce website is its third-party payment system. Sales transactions are fully integrated into the website and offer the same level of security of a bank.

Encyclopedia

A website represents your brand 24/7. The images, videos, and text tell your story, and more importantly, tell the story of your clients. By putting your clients in the center of the story, you place them in the hero role. Once you get their attention, they’ll want to know more about you and the solutions you provide. Like an encyclopedia, a website provides critical information to your audience.

Your Website is a Medley of Marketing Features

Gee whiz! Who knew there was so much going on with a website? Like the surprising capabilities of a multi-tool, a website is a medley of marketing features. While a website won’t loosen a screw or slice through a tomato, a well-developed website will lead its audience to act. Website visitors will call, stop in, request a quote, or purchase a product online. Now that’s a handy-dandy way to grow a business.

Free Internet Health Checkup

Ready to create your own magic multi-tool of marketing? Get started with a FREE internet health check up (normally a $199 value). The Packerland Websites team will review and make recommendations regarding your website, SEO, directory listings, and Google account. To schedule an internet health checkup, email Team@PackerlandWebsites.com and type “Checkup” in the subject line.

When Will My Website Rank on Google?

So, you spent weeks finding a web builder, devising a sitemap and wireframes, writing content, and selecting photographs and graphics for your website. After spending the time and energy designing a brand new website, you ask yourself, “How long does it take for my website to rank?” The correct question is, “When do I begin seeing results?”

Unfortunately, the answer depends on a number of factors which determine your immediate placement on Google search. Ask yourself these questions: “How long has my website existed?” “Has a Search Engine Optimization (SEO) been done previously?”

SEO boils down to three factors:

How the website appears on-site
How the website appears off-site
The website’s relationship with Google.

On-page ranking factors

On-page factors refer to the unique content, headings, subheadings, titles, descriptions, and tags on a website. Review our blog and content page for ways to add depth to your website.

If you have a business page, consider specific keywords when registering it on search engines like Google, Bing, and Yahoo. For example, if you own a coffee house that also sells cookies, donuts and bakery, you want to rank for keywords such as coffee and bakery. You can write blogs that share coffee brewing techniques and recipes for baking.

When writing quality content, include keywords that reflect a solid conversational tone with no keyword stuffing. Keyword stuffing refers to a technique of cramming and overusing keywords throughout the text to influence the website’s ranking.

Off-site ranking factors

Off-page factors refer to backlinks that link to other social media sites. These backlinks offer an easy online path for visitors to find your business, but be cautious. Some backlinks connect visitors to disreputable sites containing annoying ads with spam and ransomware that harms the overall health of your webpage.

Make friends with Google

Results depend on your website’s reputation with Google, and reputation depends on how the website behaves and what attracts consumers and audiences. The use of Google’s maps, database, analytics, search console tools, and other products educates the search engine giant to identify your site, thereby possibly enhancing the overall promptness of your webpage’s placement.

How SEO Elves can help

With the use of our free scanner, SEO Elves will determine how your website stands on the internet in terms of business listings. Once you enter in your business name, address, and phone number, the elves will work their magic. Instantly, you will see whether or not your business information is listed on internet directories like Google, Yelp, Bing, and many more. This is a great way to evaluate your online presence.

SEO Elves also provides an internet health checkup, where our experts analyze seven detailed on-site SEO factors and five off-site SEO factors to improve areas that impact the ranking. View our product and service packages to determine what meets your business needs.

About Us: SEO Elves helps companies amplify their online presence by attracting visitors to their clients’ websites. Get found on the internet with the Elves’ Search Engine Optimization techniques. Based in Green Bay, Wisconsin, SEO Elves offers SEO packages, an Internet Health Check-Up, Social Media Marketing, and Blog/Content Writing. Call us at 920-639-5609.