Website Tutorial Video – Easily Manage Your Website

Businesses and nonprofits are in a constant state of flux. They add services, introduce new products, change personnel, and open new locations. Having a website that accurately reflects today’s business, not yesterday’s, is easier than ever. This week, Packerland Websites introduced a step-by-step WordPress Website Tutorial video. The video explains 30 of the most common changes that website administrators make.

Master WordPress Techniques

Even if you’re not techy, this video empowers you to master techniques to create the look you want for your website. Tom Norman, Packerland Websites’ developer, created the WordPress Website Tutorial as a guide for anyone learning the ropes or needing a refresher. The WordPress Website Tutorial is published on YouTube and is embedded on the Packerland Websites tutorial page on our website.

Evaluate Visitor Behavior

The tutorial begins with a look at the Dashboard screen of a sample website. You “drive” the website from the Dashboard, where you access Posts, Media, Pages, and the Envira Gallery (for groups of images). The Dashboard also shows website analytics. This data explains visitor behavior and provides insights into improving the user experience.

Manage Website Content

The remainder of the video explains how to manage website content:

  • Add content
  • Format (font, color, size, etc.)
  • Move
  • Preview
  • Schedule for publishing
  • Publish

Looking to Build or Refresh Your Website?

Click Here to contact Bill and learn about the talented team at Packerland Websites

Add & Edit Pages

The video also explains how to add and edit these features on pages and posts:

  • Images & media
  • Photo galleries
  • Columns
  • Links
  • Text, including headings
  • Categories
  • Lists
  • Tags

Jump to Topics of Interest

When you want to focus on a specific topic, the clickable chapter links get you there quickly. Save time with these three steps:

  1. Click on the words SHOW MORE under the video comments to view the clickable links.
  2. Click on the time stamp of the topic that interests you.
  3. Automatically jump to that topic in the video.

Choose the Website Tutorial Video or…

The WordPress Website Tutorial is just one of several tutorials that our team developed. Our video tutorial complements our printed tutorial available at our office and our digital tutorial
published on our website.

Contact Us for a One-on-One Screen-Share Walk-Through

Participate in a Training Session

Additionally, Packerland Websites reinforces these tutorials with one-on-one training. We empower clients to tweak their websites to their liking. The WordPress Website Tutorial is the latest example of the support we offer clients. With this guide, we empower you to manage the most effective, attractive, and up-to-date website possible. Contact us for more information.

Domain Name Scams: How to Recognize & Avoid Them

Recently, several businesses called to ask about the urgent domain notification emails they received. A typical subject line was: “This is your final notice for domain listing.” At first glance, these emails sound official. However, when I looked closer, I wasn’t fooled. These are fake emails cleverly disguised as legitimate requests for domain name renewal or transfer. Scammers try to trick individuals into switching domain registration or paying a fraudulent registration fee. In this article, I write about domain names, how to recognize domain name scams, and how to avoid these scams. But first, I’ll explain what a domain name is.

Domain Name Registration

A domain name is your Internet deed to your online real estate. The domain name is the group of letters that “point” users to your website on the internet. For example, our company domain name is PackerlandWebsites.com. Every website owner needs a domain name and needs to renew it at least annually. On a side note, Packerland Websites helps clients choose and secure a domain name that works best for them.

Check out the options for affordable domain names.

Domain Name Scams

Next, I’ll describe some telltale signs indicating you are the target of domain name scams.

  • Emails with errors. Scammers, especially those operating outside the U.S., send emails with spelling and grammatical mistakes.
  • Emails without account numbers. A legitimate domain name expiration notice will include your domain name registry account number.
  • Emails from unusual senders. Even reputable domain registrars like GoDaddy get spoofed by cybercriminals. Look closely at the sender’s address. Is it legitimate?
  • Emails with peculiar links. NEVER click on a link you don’t recognize and trust. For example, Packerland Websites received a domain name renewal email with a link to a hair salon, not a reputable domain name registrar. That tipped us off!
Domain Name Scams
Here’s a sample letter from a client. Looks official, but don’t take the bait. Watch for the words like “transfer” and “This notice is not a bill.”

Domain Name Protection

Lastly, I’ll explain how to protect yourself from falling victim to these scams. Essentially, domain name scams rely on people being unfamiliar with their domain name registration. Therefore, knowledge is power. The best way to protect yourself from domain name scams is to answer two questions:

  1. Where is my domain name registered?
  2. When does my domain name expire?

If you don’t know the answer to these questions, visit the website whois.net and type in your domain name. You will find the registrar and expiration date. Otherwise, contact the Packerland Team, and we’ll check.

Final Tips to Avoid Scams

If you receive a questionable email, read the entire message for clues indicating it’s legitimate. Although the email may contain technical terms that sound official, don’t be fooled. If you have doubts, contact us and ask. The Packerland Websites team is happy to help.

Website Hacking: Update Your Cybersecurity

cybersecurity

One night I received a string of email alerts notifying me of a hacking attempt against a client’s website. Again and again, a hacker tried to break through our protective cybersecurity measures – but was foiled! Score one for the Good Guys. Unfortunately, cyberattacks like these are happening more often. Even with strong cybersecurity measures, malicious attacks occur.

Data Breaches

A hacked website:

  • Puts sensitive customer information and business information at risk
  • Turns away visitors because the website isn’t displaying or functioning properly
  • Blocks administrators from accessing the website
  • Leads to downtime due to a lack of online marketing
  • Requires time and talent to fix
  • Costs money, both in lost revenue and repair expenses
cybersecurity

Login Pages

Because website login pages are so common, hackers often target login pages for a cyberattack. In response, Packerland Websites implemented these cybersecurity measures on the login pages of the 400+ websites it manages:

  • Hid the login page (Note: If you can’t login, send a support ticket or call us, 920-393-1132.)
  • Reduced the number of wrong login attempts
  • Required a stronger password
  • Filtered out non-English characters from the query string

Of course, it took some time to make these cybersecurity updates, but that’s what Good Guys do! We want legitimate web traffic to interact with your website, not hackers.

cybersecurity

Cybersecurity Measures

For cybersecurity assurance, websites built by Packerland Websites are:

Hosted on a secure, HTTPS server

Backed up websites off-site every week

Blocked from malicious user attacks

Protected by other cybersecurity measures

Daily Scanning and Virus Removal

In today’s connected world, everyone benefits from cyber security. Unfortunately, cybercriminals are becoming more innovative in accessing, altering, and destroying sensitive information. In response, Packerland Websites recommends daily scanning and virus removal to protect data and keep websites working properly. Contact us to get started. You’ll rest better, knowing your guard is up.’

Read more about cybersecurity: Who’s responsible for a data breach?

Why build an ecommerce website?

ecommerce sale on phone

My first Christmas present of the year arrived on my front porch today. I’m Bill Koehne, owner of Packerland Websites. This Christmas, I am joining millions of Americans who shop online. Ecommerce is booming! In the United States, 15 cents of every retail dollar is spent at an online store. Total retail ecommerce sales for the second quarter of 2020 were $211.5 billion, a 44.5% increase over the second quarter of 2019. (Source)

Make Money Year-Round

Why not cash in on the dominance of online shopping, not just for the Christmas holidays but year-round? It’s not just Christmas shopping occurring online. The Covid-19 pandemic shifted demand from brick and mortar stores to ecommerce websites. Shoppers love the convenience of ordering online and having packages delivered right to their doorstep.

Trust in Bank-Level Security for Online Sales

The beauty of an ecommerce website is its third-party payment system. Sales transactions are super-secure and fully integrated into an ecommerce website. The third party collects, processes, and safeguards all sensitive information against cyberattacks and data breaches. Ecwid, the ecommerce platform used by Packerland Websites, offers the same level of security that is used by banks.

Manage an Ecommerce Website with Ease

If you already have a website, we can easily add an ecommerce store. If you’re building a new website, we can include the store in the initial design. Before the online store opens, we train store owners to successfully manage inventory, sales, and shipping. Ecommerce store owners have the ability to:

ecommerce shipping
  • Customize their storefront
  • Manage their store with ease from one control panel
  • Accept credit card payments
  • Track orders and inventory
  • Automatically calculate sales tax and shipping costs
  • Offer gift cards and discount coupons
  • Organize their products for sale (Packerland Websites uploads the first 3 products at no cost and additional products for a small fee. The store owner must provide product information.)

Exponentially Expand Your Sales Territory

Compared with brick-and-mortar stores, ecommerce stores offer greater flexibility, affordability, and widespread visibility. For the consumer, ecommerce websites are a quick, convenient way to shop. With a click of a button, customers from around the country can purchase your goods.

Contact Packerland Websites Today

Packerland Websites creates attractive, trustworthy, and user-friendly ecommerce websites that encourage people to buy from you. Contact us today for your ecommerce website. Cyber-Monday is just weeks away.

Packerland Websites Hits 400-Website Milestone

400 website milestone

Packerland Websites hit a new milestone in October– 400 website clients! Bill Koehne and his team appreciate working with each and every one of these fantastic business partners.

Every Website is Built with Purpose

Just as no two clients are alike, no two websites are the same. Our team consults with individual clients to understand their vision and goals. As a result, we develop a website as a marketing tool to achieve these goals. Our team of four website developers make website building easy.  Our content writer takes the worry out of writing website pages to engage and inform your target audience.

Every Client Has an Effective Marketing Tool

Packerland’s websites are secure, user-friendly, and mobile responsive. Above all, they are effective – they work 24/7 for our 400 website clients. Partner with Packerland Websites for:

marketing plan
  • Hosting at an affordable price
  • SSL certificates with HTTTPS security
  • Regularly scheduled backups
  • Updates to themes and plugins
  • Minor code edits
  • Regular review for connectivity
  • 90 minutes of content management’
  • Free tutorials; users update their websites

Every Business Needs a Website

Every business needs a website, but many business owners are afraid they’ll waste money on a website that doesn’t drive sales. Packerland Websites creates websites that convert leads into sales, so businesses prosper. Packerland Websites, Green Bay, surpassed the 400-website milestone and is shooting for 400 more. Contact Bill Koehne today, 920-826-5901, and start crushing your marketing goals with a website that works for you.

Kickstart your Marketing with a Business Quiz

business quiz question and answer

People love taking quizzes. We want to know how we score on all sorts of topics, like How strong is your marriage? What new car is right for you? Do you have enough saved for retirement? A quiz narrows our focus and shows us if we rank high (Yes! We’re doing great), low (Yikes! Time for a change!) or in between (Whew! Dodged that bullet). Every quiz ends with interpretation and insight from an expert.

Here’s a Marketing Strategy Customized to You

A quiz is a fun way to draw attention to your business. Because of the popularity of quizzes, Packerland Websites is now creating quizzes customized to our clients’ industry and strengths. As a strategic marketing tool, we develop original, attention-grabbing, 10-question quizzes specifically for your business. Additionally, we upload the quiz to your website. As an example, we have a quiz for you to test run.

Take the Packerland Websites’ quiz: How Well Does Your Website Score with Clients?

Learn whether your website achieves your marketing goals.

Here’s What a Business Quiz Does for You

A business quiz has many advantages. A quiz:

  • Brings new users to your website
  • Emphasizes your selling points
  • Requires simple, one-click answers
  • Tabulates scores automatically
  • Refers low scorers to your contact page
  • Provides engaging content to share on social media

Here’s a Sample Business Quiz

This quiz for a Green Bay bookkeeper reached over 1,000 people and generated nearly 50 link clicks in four days when shared on Facebook. A quiz like this can be used multiple times during the year and amplified in various ways.

Here’s How to Promote a Quiz to Your Target Market

A business quiz is a multi-faceted marketing tool. To get the best results:

  • Share the business quiz on LinkedIn and Facebook
  • Pass out the quiz at networking events and conferences
  • Add a quiz link to your email signature
  • Incorporate the quiz into brochures, marketing materials, and business cards
Get started with a business quiz

Here’s the Quiz Development Process

Businesses are always on the lookout for innovative marketing strategies that get results. Partnering with Packerland Websites to develop a business quiz is worth the investment.

The Packerland Websites’ team will:

  • Gather information about your industry, target audience & selling points
  • Write 10 questions that highlight your strengths
  • Assign and tabulate scores
  • Use the results to create a Call to Action message with a link to your Contact page
  • Upload the quiz to your WordPress website and provide you with the link

Here’s How to Order Your Customized Quiz

Ready to try a new marketing strategy? Order your business quiz today. Contact Bill Koehne at Packerland Websites, 920-826-5901 or Bill@PackerlandWebsites.com.

Virtual Fundraising Services Proven to Make Money

woman holding money from virtual fundraising

Is your nonprofit organization gearing up for an end-of-the year fundraising campaign? The Coronavirus has changed the way nonprofits conduct fundraising campaigns, so many charities are turning to virtual platforms and software options. If your nonprofit decides to go virtual and forego an in-person event, you have some decisions to make. For example, what are the best virtual fundraising services and software choices for your nonprofit organization? Virtual fundraising services simplify the process of conducting online fundraisers. Additionally, virtual fundraising platforms securely collect donations from donors. Some platforms also provide a database to record volunteer information, sponsorships, and corporate gifts.

Here are some resources to review before launching an online campaign. Special thanks to Melissa Jagodinsky of the Volunteer Center of Brown County for contributing to this list of resources.

Virtual Fundraising Services

GiveSmart: https://www.givesmart.com Family Services uses this platform for its virtual Green & Gold Gala; https://e.givesmart.com/events/hkM/; The Women’s Fund of Greater Green Bay Community Foundation uses this platform for “20 for 2020” virtual event (in lieu of an in-person Power of the Purse event) https://e.givesmart.com/events/gcQ/

Classy: https://www.classy.org/ Big Brothers Big Sisters of Northeast WI uses this platform for their monthly giving campaign; https://www.classy.org/give/218268/#!/donation/checkout

Network for Good: https://www.networkforgood.com/; CASA of Brown County uses this platform for its Circle of Champions campaign and for other donation; https://casabc.networkforgood.com/projects/102522-circle-of-champions-2020

Bloomerang (This database allows nonprofits to combine volunteer information as well as sponsorships and corporate gifts): https://bloomerang.co/; Golden House uses this platform for donations, etc.; https://www.goldenhousegb.org/give-support/donate/

GiveGab: https://www.givegab.com; The Greater Green Bay Community Foundation uses this platform for its Give Big Green Bay events each February

32 auctions: https://www.32auctions.com/ The Greater Green Bay Chamber uses this platform for its Annual Luncheon/Dinner silent auction

Kindful: https://kindful.com; The Oconto Area Humane Society uses this platform for its virtual dog walk

Salsa: https://www.salsalabs.com/

Giveffect: https://www.giveffect.com/

Blackbaud/Raisers Edge: https://www.blackbaud.com/

Fundly (crowdfunding platform): https://fundly.com/

CharityNet USA: https://charitynetusa.com/services/fundraising/

Many, Many More.

Let us know which virtual fundraising services you like to use! Likewise, contact us for advice and opportunities to collaborate on your next online fundraising campaign. We’ll open our tool chest of marketing strategies to find an approach that will make you money.

COVID-19 Guide to Virtual Nonprofit Fundraisers

online nonprofit fundraiser planning

No doubt, economic times are tough due to the COVID-19 pandemic. Nonprofit organizations that rely on in-person fundraisers are especially hard hit due to the Coronavirus regulations that discourage in-person gatherings. Despite this challenge, we believe money is still flowing into the charitable organizations. Charitable, 401 (c)(3) corporations do so much good for the community. People continue to support their favorite causes. Even if they can’t run a race, walk a 5K, or bid at an auction, many supports are still willing to donate. An online nonprofit fundraiser is a worthwhile alternative to consider.

In this article, Bill Koehne of Packerland Websites and Joan Koehne of Writer to the Rescue share ideas regarding digital/traditional media promotions to make your online nonprofit fundraiser a success. In related articles, we list 12 virtual fundraising services that make money and tips for conducting virtual nonprofit fundraisers. We are happy to collaborate, so contact us with your fundraising vision. We’ll open our tool chest of marketing strategies listed below, and find the right approach that leads to a successful online nonprofit fundraiser.

Add Fundraising Page to Your Website

Create a fundraising page on your website that explains the benefits of giving and includes a donation button. Share the page URL via your organization’s social media channels. Add a pop-up and/or advertisement and Donate Button to your website’s Home page for one-time and year-round giving. We can help you determine the best marketing strategy, give direction and assist with page development.

Create a Media Release/Ad

Create a media release and advertisement and send these to the local news outlets asking for free publication. Ask your sponsors to share the releases with their contacts. We can write and format media releases to industry standards and create attention-getting, educational, attractive ads with a clear call to action.

Publish and Distribute an e-Newsletter

Publish the ad/media release and photos in the organization’s newsletter, if you have one. Ask your sponsors to share the newsletter with their contacts. We can compile information, write, format, and publish newsletters that reinforce the organization’s brand and promote the fundraiser.

Launch an email marketing campaign

Launch an email marketing campaign through Constant Contact or another provider, using email addresses on file for potential and past donors. Be sure to send a thank you email as a follow-up. Ask your sponsors to share the email blast with their contacts. We can craft email marketing campaigns that encourage the audience to open, read, and give.

Implement Social Media Campaigns

social media campaign for online nonprofit fundraisers

If your organization has a Facebook page, it only takes a few clicks to create a Fundraiser. Promote the fundraiser in posts, videos, testimonials, image, etc. Publish on Instagram, Twitter, LinkedIn, etc. if applicable. Ask your organization’s members to share posts on their personal pages. Ask your sponsors to share the posts on their social media sites. Add a donate button to social media pages. We currently manage Facebook accounts for several clients, publishing bi-weekly posts along with images, slide shows, photo albums, videos, events, etc.

Send Direct Mail to Your Address List

Send a simple, attractive flier to the contacts on your address list. Include an easy-return envelope. Ask your sponsors for the addresses they are entitled to share. We can write promotional messages for nonprofit fundraiser fliers. We collaborate with a local printer for final design, printing, and mailing.

Conduct an Online Auction

Virtual auction services are available to display prizes, register bidders, manage an auction, and collect secure payments. You would be responsible for soliciting prizes from sponsors, taking and publishing photos of the prizes, writing descriptions, setting opening bids, delivering the prize, etc. Auctions make money. However, the set-up, promotional campaign, and follow-up require time and effort.
We can assist with all aspects of an online auction.

Solicit Donors for Matching Gifts

Invite a major donor to match the gifts you collect. In return, you mention the donor in promotions. Encourage employees to request a matching gift from their employers. We can write compelling letters to donors telling a nonprofit organization’s story, the purpose of the fundraising campaign, and how the donor can make a difference.

Find Success with Your Online Nonprofit Fundraiser

Nonprofit fundraising is challenging during the best of times, and the COVID-19 pandemic adds a new twist. Transitioning from an in-person fundraising event to an online nonprofit fundraiser is a strategy worth considering. For assistance with marketing strategies that lead to successful online nonprofit fundraisers, contact Bill at Bill@PackerlandWebsites.com or Joan (AKA, the Wonder Writer) at Joan@writertotherescue.com.

How to Conduct Virtual Nonprofit Fundraisers

live stream of nonprofit fundraisers

Despite the obstacles nonprofit organizations face today, these institutions are still improving the lives of others. However, due to the Coronavirus pandemic, securing funds to continue their mission is a bigger challenge than ever. In so many instances, COVID-19 changed the approach to nonprofit fundraisers. To comply with Coronavirus precautions, some nonprofits created virtual events, like those for runners, bikers, and walkers. Additionally, organizations are holding drop-off food drives, virtual artistic and musical events, and fundraising campaigns of all sorts. Certainly, we believe the power of giving is flourishing, even during a pandemic. So, how can you take advantage of this generosity? What is the best route for your nonprofit fundraisers?

Hosting Virtual Nonprofit Fundraisers

In this article, we share ideas regarding live-streamed virtual fundraising events that result in successful nonprofit fundraisers. In related articles, we list 12 virtual fundraising services that make money and a COVID-19 Guide to Virtual Nonprofit Fundraisers. Packerland Websites and Writer to the Rescue are eager to collaborate!

Hosting a live-streamed virtual fundraising event on Facebook, Zoom, or another streaming platform allows you to interact with your target audience in real time. Live-streamed events bring a personal touch to fundraising that’s not available in other types of donation campaigns. Additionally, cyber-fundraising is cost-effective and accessible to anyone with an Internet connection. You generate excitement for your nonprofit without worrying about the risk of group gatherings or the need for social distancing

With a live-streamed fundraiser, you have a golden opportunity to showcase the good work you do. Show and tell your story through video, featuring speakers in a setting related to organization. Keep it fun. Keep it simple, and transition smoothly from one topic to another.

Sharing Essential Elements with Livestream Audience

  • Who are you? Tell about your organization’s history, membership, how to become a member
  • What do you do? Mission, recent activity, major projects
  • When does the fundraiser begin and end? When will you use the funding?
  • Where does your organization make an impact? Your home base and the region you cover
  • Why raise money? How will people make a difference by donating?
  • How do people donate? This is your call to action – invite people to donate securely online through your website or a crowd funding service. Tell about any matching funds or incentives for donors, like prize drawings, swag, or freebies.

Adding a Personal Touch to Fundraising

A live-streamed virtual fundraising event on Facebook or Zoom brings a personal touch to fundraising. Cyber-fundraisers cost less to plan and host than in-person events. These events not only promote your charitable work, they also affirm how donors are making an impact by giving. For assistance with setting goals, writing outlines and scripts, and creating announcements and marketing strategies, contact Bill at Bill@PackerlandWebsites.com or Joan (AKA, the Wonder Writer) at Joan@writertotherescue.com. For more tips about virtual nonprofit fundraisers, visit “How to Plan and Host a Virtual Fundraiser.”