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Category: SEO

Stay Ahead in SEO: Strike a Balance with AI-generated Content

Smartphone showing ChatGPT website

For those of us who specialize in marketing. Artificial Intelligence presents so many opportunities. AI can produce video scripts, news releases, blog articles, Facebook posts, and so many other types of marketing collateral. Imagine the Search Engine Optimization (SEO) impact that AI-generated content can have. For example, we have seen companies publish multiple blog articles loaded with targeted keywords. Reading through the articles, it’s obvious they are AI-generated blogs written to manipulate SEO and not geared to a human audience. 

Avoid Black Hat Tactics with AI-generated Content

In the industry, we call this Black Hat SEO – finding loopholes in SEO to gain artificially high rankings. The better choice is White Hat SEO – high-quality content and other techniques that maintain a website’s integrity.  Essentially, White Hat SEO compels us to use ChatGPT and other AI resources wisely. AI is a useful tool for brainstorming and generating content but should not be a stand-alone SEO and blog-writing solution.

Read What ChatGPT Says About AI & SEO Ranking

Going a step further in our AI and SEO research, we asked ChatGPT for its response to the question: How is the impact of SEO ranking by Google affected by having so many blogs written by ChatGPT? We purposely posed a neutral question, and ChatGPT generated an insightful response.

How is the impact of SEO ranking by Google affected by having so many blogs written by ChatGPT?

The impact of SEO ranking by Google when many blogs are written by ChatGPT or similar AI tools can be complex and depends on various factors. Here are some potential effects:

  1. Content Quality: If the AI-generated content is of high quality, provides value to readers, and is relevant to search queries, it may positively impact your SEO rankings. However, if the content is low-quality, lacks originality, or is irrelevant to user queries, it can have a negative impact.
  2. Keyword Stuffing: AI-generated content may overuse keywords or phrases, leading to keyword stuffing. Google penalizes this practice, so it can harm your SEO rankings.
  3. User Engagement: Google considers user engagement metrics like bounce rate, time on page, and click-through rate as ranking factors. If AI-generated content fails to engage users, it can lead to lower rankings.
  4. Duplication Issues: AI-generated content may produce duplicate or substantially similar content, which can result in duplicate content issues. Google may choose to index only one version of the content, affecting the visibility of your pages.
  5. Lack of Authority: AI-generated content may lack the authority and credibility that human-authored content can provide. This can impact how Google perceives the trustworthiness of your website.
  6. Content Strategy: An effective SEO strategy involves creating content that aligns with user intent, addresses their needs, and fits into a larger content strategy. Relying solely on AI-generated content may miss the mark in terms of strategy.
  7. Competitive Landscape: If many other websites are also using AI-generated content, it can create a competitive landscape where everyone is producing similar content. This can make it challenging to stand out and rank well.
  8. Algorithm Changes: Google’s algorithms are constantly evolving. While AI-generated content may work well with current algorithms, it may not adapt effectively to future changes, potentially impacting rankings.
  9. User Trust: Some users may be skeptical of content generated by AI and may prefer content created by human experts. Building trust with your audience is essential for SEO success.

In summary, the impact of using AI-generated content on your SEO rankings depends on the quality of the content, how it aligns with SEO best practices, and how it compares to the content produced by competitors. It’s essential to use AI-generated content as a tool within a broader content strategy, complementing it with high-quality, human-authored content that provides value to users and aligns with your SEO goals. Additionally, monitoring the performance of AI-generated content and making adjustments as needed is crucial to maintain and improve SEO rankings over time.

Branding at its Best Webinar is March 23

Bill Koehne with Packerland Websites Chevy Voilt

You already have a logo, website, and Facebook page. But are you leveraging branding to its fullest potential to increase sales and attract employees? What aspects of branding are you missing? For branding advice you can use, attend the Branding at Its Best webinar, presented by Bill Koehne, owner of Packerland Websites. As a marketing expert, Bill provides insights and perspective, along with wit and wisdom. Everyone will walk away with at least one aha moment that will make them look at their organization in a completely different way.

Green Bay Innovation Group Webinar

The free webinar is sponsored by Green Bay Innovation Group, a business-to-business consortium of Northeast Wisconsin companies in the 5P industries: paper, pulp, plastic, printing, and packaging. Packerland Websites will host the webinar on its website. The business training event is free and open to the public.

Branding at Its Best Webinar Details

Green Bay Innovation Group logo

When: 2pm CT Thursday, March 23

To register:

Visit the Green Bay Innovation Group (GBIG) website Events page.

Where: To access the webinar on March 23:

  1. Visit Packerlandwebsites.com
  2. Scroll to the footer
  3. Click on Conference Room 1

Branding & the Millennial Generation

In this webinar, marketing expert Bill Koehne will share information that every business leader should know about branding. Plus, Bill will share specific and practical ways to strengthen your brand. You will learn:

  • What is branding and why is a key to success in business?
  • How to build an authentic brand that tells the world the right story
  • How to get your brand found on the internet for your desired search terms
  • How to differentiate your organization from others in order to recruit, manage, and retain employees

Register Today for Business Branding Webinar

What is your organization’s brand presence now and how can you improve it to achieve your business goals? Register today for this business branding webinar presented by Packerland Websites’ owner Bill Koehne and Green Bay Innovation Group.

Meet the Webinar Presenter

Bill Koehne is a high-tech people-person with a brain wired for numbers, marketing, and optimism. He built his first website in 1999, putting him on the cutting edge of technology. Bill earned a business administration degree at UW-Green Bay. He managed a multi-million-dollar home construction company for 20 years before opening Packerland Websites in 2011. Packerland Websites creates WordPress websites and SEO strategies to achieve clients’ goals, like ranking higher on Google or gaining more customers. To see samples of Packerland Websites’ work, view this portfolio of commercial, municipal, and nonprofit websites.

Why WordPress for Websites? If it’s good enough for the White House…

Image of the White House, which has a WordPress website

WordPress powers millions of websites worldwide. It powers everything from small blogs to multi-million-dollar companies. Even the White House (https://www.whitehouse.gov/) runs on WordPress. In fact, it’s so popular that WordPress powers 43% of websites on the internet. So, what does that tell you about this stylish, fast, and flexible content management system? WordPress is the only platform we use to build websites. The platform offers neat, efficient design templates that our developers customize to fit each client.

Why Build Websites on WordPress?

Here is why Packerland Websites recommends WordPress for website building:

  • Numerous plugins available for custom design & functionality
  • Secure, to avert hacking and cyberattacks
  • Easy for the owner to maintain and update
  • Mobile friendly
  • Google friendly
  • WordPress is taught to students obtaining website development degrees in colleges nationwide

One-to-one Training Included in Website Build

Packerland Websites wants to empower its clients. Therefore, we offer complimentary training. We introduce editors to the features and functions of their new WordPress website as a content management system. Editors learn to update and maintain their new website. Our goal is to give clients the tools they need to embrace website management as a quick, easy task. Continuing training is included with a website build, to keep clients up-to-speed if they forget something or transition to a new editor. Bottom line, we help clients manage their content easier, with less stress.

WordPress Works for Techies & Non-techies

Packerland Websites clients easily adapt to the WordPress content management system because of its intuitive features for adding or changing text, photos, and graphics. Anyone familiar with Microsoft Word will find it easy to transition to the WordPress Editor. There’s no need to be familiar with coding or programming.

Update Easily with WordPress tutorials

Packerland Websites created custom online, video, and written tutorials for editors and volunteers. Advantages of our WordPress tutorials:

WordPress tutorial by Packerland Websites
  • Include quick tips and step-by-step instructions demonstrated with words and images
  • Help editors feel more comfortable managing their website
  • Are specifically written to match the way we build websites, instead of being generic WordPress guides
  • Shortens editors’ learning curve
  • Swiftly guides editors through updates, giving them more time to work on other things

Get the WordPress Help You Need

If the editor hits a roadblock, the Packerland Websites team is ready to assist. For assistance, clients can submit a support ticket, call/email the Packerland Website office, or chat with a developer via chatbot on the Packerland Website’s website. Help managing your WordPress website is at your fingertips!

Contact Packerland Websites

For assistance developing a WordPress website as a powerful marketing tool, contact us today. Packerland Websites creates websites that convert leads into sales, so businesses prosper.

How to Inspire Google to Rank your Business

Google rank
Click here to scan your business

The strategy of “build it and they will come” doesn’t work in Google’s world anymore. So, how can you inspire Google to recommend your business to your ideal customer? Essentially, you need Search Engine Optimization (SEO) to influence Google. SEO helps businesses break through a crowded, competitive ranking system. Read our related article to learn more: How Long Until My Website Ranks?

Strategies to Improve Google Ranking

SEO is powered by several elements, both on and off a website. There’s no silver bullet, only a bunch of small factors that increase the visibility of a business in Google searches. Read our related article to learn more: SEO Strategies That Work. To improve your business’ search ranking, incorporate these on-site and off-site strategies:

On-Site SEO Elements

  • Write unique text – We recommend 250 words per page. For professionally written content, contact the Wonder Writer
  • Include keywords – Use words a potential client would type when searching for your product
  • Optimize website elements – Developers add tags, page titles, page descriptions
  • Create blog articles – Blogs add keywords and increase the opportunity to appear in search results
  • Lock in your location – Repeatedly provide your address/municipality

Off-Site SEO Elements:

(Read our related article about off-site SEO)

  • Claim your Google My Business profile
  • Optimize your Google My Business profile with accurate information, photos, reviews
  • Submit your business’ name, address, and phone number to online directories like Yelp, Bing, MapQuest (Save time and labor! Ask about our SEO package)
  • Generate incoming links to your website from outside sources like videos you post on YouTube, which is owned by Google.

The Marketing Power of SEO

You wouldn’t throw a party without inviting guests. Likewise, you shouldn’t build a website and simply expect customers to come. If only it were that simple! Instead, your business needs a multi-faceted SEO strategy to establish its online presence and increase its visibility in Google rankings. When done correctly, on-site and off-site SEO turns websites into powerful marketing tools. Packerland Websites not only builds user-friendly, effective websites, we also craft SEO strategies to help businesses grow. To learn more, contact Bill Koehne, owner of Packerland Websites, at 920-826-5901, ext. 1.

How Well Does Your Website Score with Clients? Take the Quiz

Packerland Websites created this handy tool to determine the effectiveness of your website. Take a few moments to answer these 10 questions about the key elements of a website.

  1. Disagree
  2. Neither Agree or Disagree
  3. Agree

My website is:

1. Designed with the features I want: dynamic multi-media, fillable contact us/job application forms, an online store, etc.

2. Developed with a marketing approach to strategically engage and convert my audience. (Optimized images, tags, straightforward navigation, chunks of text with links and keywords, an effective call to action, etc.)

3. Directing website traffic down the path to what makes the most money and achieves my desired goals.

4. Clearly and effectively representing my organization’s current brand, products, and services.

5. Incorporating Search Engine Optimization (SEO) techniques to achieve the best page ranking results on Google.

6. Resizing and restructuring when viewed on a cellphone, tablet, etc. (This means your site is “mobile friendly.”)

7. Deterring hackers and secured with routine backups, scheduled software updates, and HTTPS servers. (HTTPS displays a security lock by your URL so your audience is confident visiting your website.)

8. Professionally designed by college-trained WordPress developers employed by a well-established, 5-Star digital marketing company (For example, Packerland Websites).

9. Easy to manage and update myself. (We offer free training sessions and an online/written tutorial to teach basic WordPress techniques.)

10. Created and managed by a real person in the U.S. who cares about my organization and answers my calls and emails, especially when I need help the most. (Packerland Websites’ owner Bill Koehne and his team are responsive to your needs and committed to helping you achieve your digital marketing goals.)

Your score is: __

How long until my website ranks?

I often get asked the question: How long does it take for my website to rank on a search result page? What the client really wants to know is, When will I begin seeing results? Unfortunately, there’s no solid answer. According to Google, it takes roughly three to six months, but the time depends on a number of factors. Ask yourself these questions:

  • How long has my website existed ?
  • What is the quality of the content?
  • Am I using Search Engine Optimization techniques?
SEO Wheel for Website Ranking

Search Engine Optimization, abbreviated SEO, is a way to rank higher on a Google search or another search engine list. It all boils down to three factors: onsite SEO, offsite SEO, and the website’s relationship with Google.

On-site SEO

On-page SEO refers to the writing and images on a website’s pages, plus descriptions and tags added by the designer. If you have a business page, consider using specific keywords that are associated with your industry and location. Visitors surfing the Web will locate your website more easily.

Off-site SEO

Off-site SEO refers to indicators outside your website that affect your ranking. A backlink is one example. Backlinks provide an online path for visitors to find your webpage. When you publish an article, video, or company update on your site, consider ways to cross-promote. For example, post the URL on Facebook, Instagram, or LinkedIn. The audience can follow the link to your webpage. Backlinks represent a vote of confidence. One site affirms it’s worthwhile to link to content from another site. This positively affects a site’s ranking position on search engine result pages.

Be Google Friendly

I like to tell people to make friends with Google. We can help you (or you can) create a business profile in Google My Business and appear on a Google Map. Verify your business name, address, and phone number to educate Google and other search engines about your products, services, and location. Your website educates a human audience about the benefits of working with you. Additionally, it educates Google and other search engines to attract visitors to your website.

Contact Us

To learn more about ranking, design, and SEO services available through Packerland Websites, email Bill@PakerlandWebsites or call 920-826-5601

SEO Strategies That Work

SEO Search Engine Optimization Strategies

Have you thought about your website lately? Too many people build a website and forget about it. As a result, they’re not achieving their top marketing goals. Consider this: A well-developed website is the only marketing tool working 24/7. Additionally, a website is often the first impression for potential customers. Therefore, it’s smart to make your website work more effectively.

If you’re a Packerland Websites client, you already have a great website. Your website is attractive, mobile responsive, and secure. Now it’s time to put your website to work. How can you help your website rank higher organically in searches? The answer is SEO, Search Engine Optimization. SEO strategies make some business owners’ eyes glaze over, so we’ll get to the point.

Value of Search Engine Optimization
SEO strategies

  • Rank higher on Google searches
  • Get found online easier
  • Attract more visitors to your website
  • Convert more leads

On-site SEO Strategies

Essentially, SEO makes your website perform better. Consider the two types of SEO: on-site and off-site. If Packerland Websites built your website, the onsite SEO is already in great shape. We build websites with SEO-focused content, navigation, and design elements. Next, we add site maps and META tags to describe the website to search engines. In contrast to on-site SEO strategies, off-site SEO strategies affect how the Internet views the “health” of your website.

Off-site SEO Strategies

Off-site SEO is affected by:

  • Consistent, accurate listings of your business across the Internet
  • Incoming links from directory listings to your business
  • Directory listings that are owner-verified
  • Photos, keywords, and descriptions included in directory listings
  • Increasing and monitoring reviews in directory listings, including Facebook and Google
  • Google Maps, YouTube videos, and expanded content writing

Internet Health Check-up

So, how well is your website working for you? How healthy is your Internet presence? Check out our free online business scanner to see how your business appears on over 50 primary directories on the Internet. Then, take the next step and call Bill at 920-826-5601 for a free SEO consultation. Above all, Packerland Websites is an SEO specialist you can trust. We’ll help you develop the successful SEO strategies you need to rank higher in Google searches and get found online.

When Will My Website Rank on Google?

Search Engine Optimization

So, you spent weeks finding a web builder, devising a sitemap and wireframes, writing content, and selecting photographs and graphics for your website. After spending the time and energy designing a brand new website, you ask yourself, “How long does it take for my website to rank?” The correct question is, “When do I begin seeing results?”

Unfortunately, the answer depends on a number of factors which determine your immediate placement on Google search. Ask yourself these questions: “How long has my website existed?” “Has a Search Engine Optimization (SEO) been done previously?”

SEO boils down to three factors:

  1. How the website appears on-site
  2. How the website appears off-site
  3. The website’s relationship with Google.

On-page ranking factors

On-page factors refer to the unique content, headings, subheadings, titles, descriptions, and tags on a website. Review our blog and content page for ways to add depth to your website.

If you have a business page, consider specific keywords when registering it on search engines like Google, Bing, and Yahoo. For example, if you own a coffee house that also sells cookies, donuts and bakery, you want to rank for keywords such as coffee and bakery. You can write blogs that share coffee brewing techniques and recipes for baking.

When writing quality content, include keywords that reflect a solid conversational tone with no keyword stuffing. Keyword stuffing refers to a technique of cramming and overusing keywords throughout the text to influence the website’s ranking.

Off-site ranking factors

Off-page factors refer to backlinks that link to other social media sites. These backlinks offer an easy online path for visitors to find your business, but be cautious. Some backlinks connect visitors to disreputable sites containing annoying ads with spam and ransomware that harms the overall health of your webpage.

Make friends with Google

Results depend on your website’s reputation with Google, and reputation depends on how the website behaves and what attracts consumers and audiences. The use of Google’s maps, database, analytics, search console tools, and other products educates the search engine giant to identify your site, thereby possibly enhancing the overall promptness of your webpage’s placement.

How SEO Elves can help

With the use of our free scanner, SEO Elves will determine how your website stands on the internet in terms of business listings. Once you enter in your business name, address, and phone number, the elves will work their magic. Instantly, you will see whether or not your business information is listed on internet directories like Google, Yelp, Bing, and many more. This is a great way to evaluate your online presence.

SEO Elves also provides an internet health checkup, where our experts analyze seven detailed on-site SEO factors and five off-site SEO factors to improve areas that impact the ranking. View our product and service packages to determine what meets your business needs.

About Us: SEO Elves helps companies amplify their online presence by attracting visitors to their clients’ websites. Get found on the internet with the Elves’ Search Engine Optimization techniques. Based in Green Bay, Wisconsin, SEO Elves offers SEO packages, an Internet Health Check-Up, Social Media Marketing, and Blog/Content Writing. Call us at 920-639-5609.

5 Ways to Write Web Content to Boost SEO

Words associating with SEO

Writing quality content on web pages and blogs helps to improve Search Engine Optimization. Here are some tips to consider when writing for your company’s website.

Tell a story in your web content

  1. Write as if you are telling a story to someone across a table. You don’t need to impress anyone with your fancy vocabulary, unless the topic requires it. You’re permitted to break the rules of grammar sometimes, but always be mindful of using a conversational style of writing. Just simply make it personable, so you genuinely connect with your audience.

Write in a conversational tone

  1. When writing web content, use a conversational tone, without resorting to keyword stuffing. Keyword stuffing refers to a technique of cramming and overusing keywords in the text to influence the website’s ranking. An extreme example of keyword stuffing is this: “Come visit our Green Bay bakery where we’re making Green Bay bakery treats for people who love to buy bakery in Green Bay.”

Use a diverse vocabulary

  1. To avoid keyword stuffing use a diverse vocabulary that is relatable to your audience. If you own a bakery, instead of writing donuts write a synonym or the specific name for the products like pastry, sweet roll, fritter, Danish, cruller, Duchies, Zepolle, beignet, etc. This way, visitors surfing the net will easily locate your website when searching for narrower topics.

Perform on-page SEO tactics

  1. When you’re ready to publish your web content, web page or blog, be sure to do the on-page extras to help the content get found. On-page extras refer to the headings, subheadings, titles, descriptions, and tags on a website.

Add images and alt tags

  1. Add images to complement your web content. Images draw attention to the page and attract the reader’s eye. Although people are your primary audience, search engines like Google are your secondary audience. Tell Google what your photo is about by adding tags and descriptions to the image.

To learn more about how to write quality digital content, read our Blog & Content Marketing page. SEO Elves offers monthly blogging packages at reasonable prices.

About Us: SEO Elves helps companies amplify their online presence by attracting visitors to their clients’ websites. Get found on the internet with the Elves’ Search Engine Optimization techniques. Based in Green Bay, Wisconsin, SEO Elves offers SEO packages, an Internet Health Check-Up, Social Media Marketing, and Blog/Content Writing. Call us at 920-639-5609.

The objective is not to “make your links appear natural,” the objective is that your links are natural.

SNAPSHOT WILL SCORE YOUR WEBSITE ON