Packerland Websites celebrates its 10-year anniversary this month! What started as a single owner/operator in the basement of our home grew exponentially since 2011. Today, Packerland Websites is a thriving website building and digital marketing company with five employees and an office in Green Bay.

Getting Hooked on Website Building

Believe it or not, fishing introduced me to website building. As a pro walleye angler, I built my first website in 1999, and I was ‘hooked’! The “Fishing with Bill” website put me on the cutting edge of technology and proved to be an innovative aspect of my marketing plan. My sponsors loved the exposure I gave them on the internet. I learned to build websites on a whim. I walked through Best Buy in 1999 and picked up a How to Build a Website in Minutes box. The package included everything I needed to get started. Although it took more than a few minutes to build a website, I was up to the challenge.

Specializing in WordPress Websites

In March 2007, I started building websites for others. I officially opened Packerland Websites in 2011 and hired my first employee, a WordPress website developer, in January 2016. Fast forward to today. Now I work with a team of four WordPress experts specializing in website design, digital marketing, and search engine optimization (SEO). My wife, Joan, the “Wonder Writer” at Writer to the Rescue, manages the content writing division of Packerland Websites.

Understanding Today’s Business Climate

As for me, I like to think of myself as a high-tech people-person. My brain is wired for numbers, marketing, and optimism. I’m a techie, but I’m also a business owner. Before transitioning into digital marketing and website development, I spent 23 year owning and managing a manufacturing and construction company with 19 employees. I earned a business administration degree at the University of Wisconsin-Green Bay and understand the joys and trials of owning and operating a business.

Reaching Digital Marketing Success

I named the company Packerland Websites because of the Green Bay Packers’ dominant influence in the state. Packerland Websites’ first motto was “Building Winning Websites,” which referenced the Packers’ winning tradition. Today, our motto is “Your success is our success.” Our goal is to provide a solid return on investment and successful web results for our business, municipal and nonprofit partners.

Thanking Packerland Websites’ Supporters

Growing a business takes time, patience, and dedication. It also takes the right people and the right opportunities. I’ve had an abundance of all of these! I am so grateful to the great people, businesses, and nonprofits who put their trust in Packerland Websites. They made Packerland Websites what it is today. Thank you! Here’s to another 10 years!

One night I received a string of email alerts notifying me of a hacking attempt against a client’s website. Again and again, a hacker tried to break through our protective cybersecurity measures – but was foiled! Score one for the Good Guys. Unfortunately, cyberattacks like these are happening more often. Even with strong cybersecurity measures, malicious attacks occur.

Data Breaches

A hacked website:

• Puts sensitive customer information and business information at risk
• Turns away visitors because the website isn’t displaying or functioning properly
• Blocks administrators from accessing the website
• Leads to downtime due to a lack of online marketing
• Requires time and talent to fix
• Costs money, both in lost revenue and repair expenses

Login Pages

Because website login pages are so common, hackers often target login pages for a cyberattack. In response, Packerland Websites implemented these cybersecurity measures on the login pages of the 400+ websites it manages:

• Hid the login page (Note: If you can’t login, send a support ticket or call us, 920-393-1132.)
• Reduced the number of wrong login attempts
• Required a stronger password
• Filtered out non-English characters from the query string

Of course, it took some time to make these cybersecurity updates, but that’s what Good Guys do! We want legitimate web traffic to interact with your website, not hackers.

Cybersecurity Measures

For cybersecurity assurance, websites built by Packerland Websites are:

Hosted on a secure, HTTPS server

Backed up websites off-site every week

Blocked from malicious user attacks

Protected by other cybersecurity measures

Daily Scanning and Virus Removal

In today’s connected world, everyone benefits from cyber security. Unfortunately, cybercriminals are becoming more innovative in accessing, altering, and destroying sensitive information. In response, Packerland Websites recommends daily scanning and virus removal to protect data and keep websites working properly. Contact us to get started. You’ll rest better, knowing your guard is up.’

Read more about cybersecurity: Who’s responsible for a data breach?

My first Christmas present of the year arrived on my front porch today. I’m Bill Koehne, owner of Packerland Websites. This Christmas, I am joining millions of Americans who shop online. Ecommerce is booming! In the United States, 15 cents of every retail dollar is spent at an online store. Total retail ecommerce sales for the second quarter of 2020 were $211.5 billion, a 44.5% increase over the second quarter of 2019. (Source)

Make Money Year-Round

Why not cash in on the dominance of online shopping, not just for the Christmas holidays but year-round? It’s not just Christmas shopping occurring online. The Covid-19 pandemic shifted demand from brick and mortar stores to ecommerce websites. Shoppers love the convenience of ordering online and having packages delivered right to their doorstep.

Trust in Bank-Level Security for Online Sales

The beauty of an ecommerce website is its third-party payment system. Sales transactions are super-secure and fully integrated into an ecommerce website. The third party collects, processes, and safeguards all sensitive information against cyberattacks and data breaches. Ecwid, the ecommerce platform used by Packerland Websites, offers the same level of security that is used by banks.

Manage an Ecommerce Website with Ease

If you already have a website, we can easily add an ecommerce store. If you’re building a new website, we can include the store in the initial design. Before the online store opens, we train store owners to successfully manage inventory, sales, and shipping. Ecommerce store owners have the ability to:

• Customize their storefront
• Manage their store with ease from one control panel
• Accept credit card payments
• Track orders and inventory
• Automatically calculate sales tax and shipping costs
• Offer gift cards and discount coupons
• Organize their products for sale (Packerland Websites uploads the first 3 products at no cost and additional products for a small fee. The store owner must provide product information.)

Exponentially Expand Your Sales Territory

Compared with brick-and-mortar stores, ecommerce stores offer greater flexibility, affordability, and widespread visibility. For the consumer, ecommerce websites are a quick, convenient way to shop. With a click of a button, customers from around the country can purchase your goods.

Contact Packerland Websites Today

Packerland Websites creates attractive, trustworthy, and user-friendly ecommerce websites that encourage people to buy from you. Contact us today for your ecommerce website. Cyber-Monday is just weeks away.

Packerland Websites hit a new milestone in October– 400 website clients! Bill Koehne and his team appreciate working with each and every one of these fantastic business partners.

Every Website is Built with Purpose

Just as no two clients are alike, no two websites are the same. Our team consults with individual clients to understand their vision and goals. As a result, we develop a website as a marketing tool to achieve these goals. Our team of four website developers make website building easy.  Our content writer takes the worry out of writing website pages to engage and inform your target audience.

Every Client Has an Effective Marketing Tool

Packerland’s websites are secure, user-friendly, and mobile responsive. Above all, they are effective – they work 24/7 for our 400 website clients. Partner with Packerland Websites for:

• Hosting at an affordable price
• SSL certificates with HTTTPS security
• Regularly scheduled backups
• Updates to themes and plugins
• Minor code edits
• Regular review for connectivity
• 90 minutes of content management’
• Free tutorials; users update their websites

Every Business Needs a Website

Every business needs a website, but many business owners are afraid they’ll waste money on a website that doesn’t drive sales. Packerland Websites creates websites that convert leads into sales, so businesses prosper. Packerland Websites, Green Bay, surpassed the 400-website milestone and is shooting for 400 more. Contact Bill Koehne today, 920-826-5901, and start crushing your marketing goals with a website that works for you.

People love taking quizzes. We want to know how we score on all sorts of topics, like How strong is your marriage? What new car is right for you? Do you have enough saved for retirement? A quiz narrows our focus and shows us if we rank high (Yes! We’re doing great), low (Yikes! Time for a change!) or in between (Whew! Dodged that bullet). Every quiz ends with interpretation and insight from an expert.

Here’s a Marketing Strategy Customized to You

A quiz is a fun way to draw attention to your business. Because of the popularity of quizzes, Packerland Websites is now creating quizzes customized to our clients’ industry and strengths. As a strategic marketing tool, we develop original, attention-grabbing, 10-question quizzes specifically for your business. Additionally, we upload the quiz to your website. As an example, we have a quiz for you to test run.

Here’s What a Business Quiz Does for You

A business quiz has many advantages. A quiz:

• Brings new users to your website
• Emphasizes your selling points
• Requires simple, one-click answers
• Tabulates scores automatically
• Refers low scorers to your contact page
• Provides engaging content to share on social media

Here’s a Sample Business Quiz

This quiz for a Green Bay bookkeeper reached over 1,000 people and generated nearly 50 link clicks in four days when shared on Facebook. A quiz like this can be used multiple times during the year and amplified in various ways.

Here’s How to Promote a Quiz to Your Target Market

A business quiz is a multi-faceted marketing tool. To get the best results:

• Share the business quiz on LinkedIn and Facebook
• Pass out the quiz at networking events and conferences
• Add a quiz link to your email signature
• Incorporate the quiz into brochures, marketing materials, and business cards

Here’s the Quiz Development Process

Businesses are always on the lookout for innovative marketing strategies that get results. Partnering with Packerland Websites to develop a business quiz is worth the investment.

The Packerland Websites’ team will:

• Gather information about your industry, target audience & selling points
• Write 10 questions that highlight your strengths
• Assign and tabulate scores
• Use the results to create a Call to Action message with a link to your Contact page
• Upload the quiz to your WordPress website and provide you with the link

Here’s How to Order Your Customized Quiz

Ready to try a new marketing strategy? Order your business quiz today. Contact Bill Koehne at Packerland Websites, 920-826-5901 or Bill@PackerlandWebsites.com.