Green Bay: (920) 826-5901
Marinette: (920) 639-5609
Marquette: (920) 393-3088
Abrams: (920) 826-5901

Ensuring Email Deliverability Amid Tight Anti-Spam Policies


happy corporate man calling while typing on his laptop

Email is an essential communication tool for businesses and nonprofit organizations, and anti-spam policies help to ensure secure email delivery. E-newsletters and bulk emails keep clients and members informed of the latest news, events, and discounts. If you create and distribute an E-newsletter as part of your marketing mix, way to go! Perhaps you send emails to a customer list or membership list (like members of a Chamber of Commerce or nonprofit organization). You tapped into an effective marketing strategy to enhance communication, loyalty, and sales.

Google’s Anti-Spam Policies for Bulk Senders

When you send your next email campaign, check the bounce rate. Are your emails getting through to recipients? Recently, the ability to get your bulk emails delivered became more complex. Google tightened its anti-spam policies for bulk senders to keep inboxes spam free and safer. So, senders need to take a few extra steps to prevent emails from being marked as spam in the recipients’ inboxes.

Authentication Against Spoofing and Phishing

A critical aspect of email security is verifying that senders are who they claim to be. In 2023, Google required that emails be authenticated to prevent spoofing and phishing. Read our blog about authentication. The anti-spam measures for sending bulk emails now require a few more steps beyond authentication to ensure emails are delivered.

Constant Contact’s Role in E-Newsletter Security

Packerland Websites partners with Constant Contact for E-Newsletter marketing campaigns, and Constant Contact has authenticated customers’ mail for many years. Now, in addition to Constant Contact’s authentication, senders with email marketing campaigns are advised to self-authenticate their email. This self-authentication process works for the domains that organizations own, but not free webmail.

Self-Authentication is a Vital Step

Self-authentication can be a breeze for techies, but not for everyone. So, if you’re not a techie person but you want the latest updates for E-Newsletters and bulk emails, contact our team for assistance. If you are well-versed in email settings, Constant Contact has a DKIM/CNAME (DomainKeys Identified Mail/Canonical Name) feature update. By enabling the DKIM/CNAME feature on the settings page, Constant Contact will give you a set of records to add to your domain’s DNS (Domain Name System) host.

Delivering Legitimate Emails That Readers Want

The goal of tighter anti-spam measures is to ensure the delivery of legitimate emails. Your goal as a business or nonprofit is to deliver mail that users want to read. By creating email campaigns and messaging that recipients want to read, you build relationships and develop brand recognition.

Crafting Effective Email Campaigns

Contact us today to establish a newsletter marketing campaign or for technical assistance with self-authentication for your existing newsletter.


Discover the Power of our Nonprofit Website Redesign


About the Client

Anchor of Hope TEC is Green Bay, Wisconsin-based Catholic spiritual enrichment opportunity for older teens and young adults. TEC begins with a dynamic retreat weekend at St. Joseph School in Green Bay. After the weekend retreat, retreatants continue their faith journey with the intergenerational TEC community. Catholics from throughout the Diocese of Green Bay and beyond are encouraged to awaken their faith through by Together Encountering Christ.

Anchor of Hope TEC Home page before a redesign.
Anchor of Hope TEC Home page before a website redesign.
Anchor of Hope TEC Home page after a website redesign.
Anchor of Hope TEC Home page after a website redesign.

Project Deliverables

Anchor of Hope TEC launched its first website in 2015, and the design was outdated and its functionality, limited. The organization cancelled several retreats during the pandemic. It also cancelled retreats after the pandemic, due to a lack of volunteers. Thus, the nonprofit organization wanted to re-engage with volunteers who run the retreats and encourage teens and young adults to attend. In addition delivering the eight website building essentials, the Packerland Websites team would also:

  • Design a vibrant new look to the website that depicts energy and relevance to the target audience, Catholic young people.
  • Develop an e-commerce, secure online payment and donation system, eliminating the need for nonprofit leaders to handle cash.
  • Update the written content and keywords on the website to engage the target audience and improve SEO.
  • Integrate a newsletter sign-up with email marketing platform Constant Contact, to encourage visitors to engage with the nonprofit off the website.
  • Add a news tab where the nonprofit organization can publish blogs to share the latest news and events, keeping the website fresh for visitors and enhancing SEO.
  • Add a keyword-rich FAQs page that answers common questions and is styled in an easily readable, scannable way
  • Incorporate a Members Only section with password-protected login

Website Redesign Features

More Attractive, Modern Design

Packerland Websites added more color and vibrancy to the website. Instead of old website’s bland wheat fields, fish, and sand images, the new website features bright colors and communities of young people. TEC is about building relationships with Christ and journeying together in faith, and the new website depicts TEC’s community focus. Text blocks slide into the Home page at the user scrolls, creating interest and energy.

Secure Payment Portal

Retreatants, volunteers, and donor all have an easy-to-find, secure portal to submit payments through the e-commerce website. Additionally, the four tabs under Applications explain how to apply and provide online registration forms and payment portals for retreatants and worker volunteers. The payments page is a welcome alternative to collecting cash or checks at meetings or retreats. Retreatants and volunteer workers pay their retreat fee or donation at a secure portal. Administrators can easily track payments and not worry about handling money. Additionally, TEC can add more merchandise or donation portals to the page to support the nonprofit financially.

Secure payment portal for Anchor of Hope TEC website

Newsletter Sign-up

To engage with its audience, the nonprofit launched a monthly newsletter to coincide with the website launch. The newsletter is formatted with the same brand colors, images, links, and messaging as the website. Visitors can quickly sign up for the TEC newsletter. The sign-up form integrates with the email marketing platform Constant Contact.

newsletter sign up form for Anchor of Hope TEC
A newsletter sign-up form encourages viewers to engage further with the nonprofit.

News and Events Blogging

The two tabs under News and Events show the upcoming retreat weekend dates and stories about the TEC community. Leaders of the nonprofit participated in a training session offered via Zoom to learn how to update the retreat dates on the Events page and add blog articles to the News page. Several volunteers attended the training, which was held after normal business hours.

Blog page for Anchor of Hope TEC

FAQs

The accordion-style FAQs page allows visitors to click or tap a question to reveal an answer. Not only do the FAQs provide helpful information to human visitors, the FAQ pages also are rich in keywords. Keywords enhance Google searchability and ranking on search engine result pages. So, Google will suggest Anchor of Hope TEC to people searching for a Catholic retreat for teens or young adults in Green Bay.

FAQs accordion style page for Anchor of Hope TEC website

Members Only

Members of the TEC organization have password-protected access to outlines, lists, and other information 24/7 from any internet-enable device.

Member login page for Anchor of Hope website

Content Marketing

Paragraphs, heading, and subheadings are conversational, informational, and optimized for human visitors and search engine ranking. Webpages have approximately 300 words to tell the nonprofit’s story. The two tabs under About go to Testimonials and About Anchor of Hope TEC. Visitors can read authentic first-hand accounts on the Testimonials page, whereas the About page contains TEC history and background information. Catholic teens, parents, and young adults interested in making a retreat can learn about the weekend before registering.

About page for Anchor of Hope website

We Love Rebuilding Websites

TEC (Together Encountering Christ) is a dynamic Catholic retreat experience, and now Anchor of Hope TEC has a website to show just that! Green Bay-based TEC took a giant leap forward in technology and vibrancy with a redesigned website. The redesigned website truly represents how Together Encountering Christ can awaken spiritual growth and create disciples who strengthen the Catholic church.

Contact Us for a Website Redesign

Contact Packerland Websites to learn how a website redesign can breathe new life into your nonprofit or business website.


5 reasons to subscribe to Packerland Websites’ E-newsletter


e-newsletter Packereland WebsitesDelete! Delete! How many emails do you delete each day without a thought? We get it! Spam in your email inbox is annoying. That’s why Packerland Websites never sends spam emails. Rather than sending spam, Packerland Websites creates and emails relevant information in an E-newsletter we think you’ll find worthwhile. Furthermore, we take your privacy seriously. Your email will not be sold or given to any other business.

We appreciate the relationships we build through our business, and we know your time is valuable. So, why invest your time in reading the Packerland Websites’ newsletter? Here are 5 reasons:

Laugh a Little

Everyone loves a good comic, so smile today when you view our Internet Chuckle.

Lock in the Savings with E-newsletter deals

Check out the service we’re offering at a savings to you, like 20% off Search Engine Optimization packages, custom newsletters at a discount, and more.

Learn the Latest in Internet Solutions

Our team keeps tabs on the latest digital marketing trends and pass them along to you. For example, WordPress introduced a new editor in 2018, and some of you were startled by the new way to update your website. Our team wrote a step-by-step guide for the new editor and sent out the link. We try our best to keep you in the loop.

Latch onto Innovative Ways to Grow Your Business

Your website works 24/7 to represent your brand, and we offer helpful tips to build a stronger and more effective presence on the Internet.

Look closer at the articles we write specifically for you

Nothing is mass-produced in our e-newsletter. We put in the extra time and effort to share information that’s concise and focused on you. Lastly, the Packerland Websites’ E-newsletter is FREE and helps you be more successful. Sign up today for the Packerland Websites newsletter.

SIGN UP FOR OUR NEWSLETTER!

Packerland Websites is offering a newsletter to customers and to anyone interested in having a stronger and more effective presence on the Internet. We take privacy very seriously, and your email will not be sold or given to any other business. The newsletter is FREE and helps you be more successful. Sign up today!

Sign up today!


Email Your Website!


Packerland Websites newsletter
Packerland Websites newsletter

Wouldn’t it be cool to be able to email someone or everyone on your email list your website right to their door? Now you can. By using Constant Contact, you can actually customize your email to look and behave similar to your website.

Ask yourself, why do you have an email campaign? And how do you work it? Obviously it is an information delivery system. It is also a way to brand yourself, gain point-of-mind awareness and direct traffic towards taking action.

The basic way it works is to Entertain, Educate and Engage. They are the three big E’s. If you make something pleasant and enjoyable to read, people will want it. If not, it only takes a couple seconds to select delete or hit the back bar.

By the end of this week, I will email out a sample of exactly what I am talking about. It is a newsletter that mimics my site. I not only has the look and feel, but functions as the website while at the same time presenting itself as a newsletter that is both entertaining and educating.

If you would like to see one first, click the “sign up for our Email Newsletter” and I’ll send you a sample to check out. What do you have to lose and what do you have to gain?

Green Bay

2140 Velp Ave. Suite 101
Green Bay, WI 54303

Phone: (920) 826-5901

Abrams

5406 Mary Ct
Abrams, WI 54101

Phone: (920) 826-5601

Marinette

844 Pierce Ave. Suite 101
Marinette, WI 54143

Phone: (920) 639-5609

Marquette

101 W Washington Ave. Suite 8
Marquette, MI 49855

Phone: (920) 393-3088

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