Green Bay: (920) 826-5901
Marinette: (920) 639-5609
Marquette: (920) 393-3156
Abrams: (920) 826-5901

How to Create a QR Code and Add It to a Website


QR codes are ideal for printed materials where it is not possible for the user to click on a link. If you want to add a link to a website, it is more effective to use a button or text link so the user can simply click on the link instead of scanning it with their smartphone. These instructions explain how to create a QR code image and add the image to your website using WordPress’s Gutenberg blocks. This tutorial also shows how to link the QR code image to a URL.

Create the QR code

There are many services to create QR codes, both free and paid. Paid options may allow you to update the link connected to a QR code or track how many times the code has been scanned. Below are two free options that you can use through your web browser.

If you are using Google Chrome, you can right-click anywhere on a webpage and then click “Create QR code for this page” in the menu that appears. This will create a QR code image. Click “Download” to download the image to your computer.

How to create QR code

Screenshot - QR Code download

Go to QR Code Generator and enter the link for your QR code. Click the download button to save the QR code image to your computer.

Screenshot - QR code generator

How to Add the QR Code to Your Website

To add the QR Code to your website, first login to your WordPress dashboard and open the page or post where you want to add the QR code. Nex, click the “+” button in the upper left corner and search for the Image block. Click on the image block to add it to the page. 

Screenshot - clicking add button

Screenshot - how to locate image in the blocks section

Click “Upload” to upload the QR code image from your computer.

Screenshot - uploading image

You can find more detailed instructions for adding and formatting images in our online tutorial.


Add a Link to the QR Code Image

While you have the image selected, click the link icon in the image block toolbar. Copy and paste the same link you used for the QR code into the text field. Next, press “enter” on your keyboard or click the apply arrow icon.

Screenshot - adding URL link

Save your page or post

Make sure to click the Save or Update button in the top right corner of your post or page to save your changes.

Packerland Websites’ Guide to QR Codes

With QR codes, users gain easy access to websites and other online content without having to type in a web address, search terms, or links. You can quickly share information with your audience and drive traffic to website pages or promotions. Creating a QR code and adding it to your website is easier than you think. Please let us know if you have any questions. Contact us today for help with QR codes, websites, and Search Engine Optimization (SEO).


Website Evolution: From Fish Tale to High-Function


Marketing evolution in website development

Twenty-five years ago, I created my first website, Fishing With Bill, to showcase my passion for walleye fishing and promote my tournament sponsors. Since that time, I have witnessed an astonishing evolution in website development and digital marketing. In today’s competitive marketplace, a website isn’t a novelty anymore. Successful businesses and nonprofits understand the value of their digital presence. They know that a website is a key to increasing sales, building customer loyalty, and establishing brand recognition. Today, business and nonprofit leaders operate in a world of emerging artificial intelligence (Stay Ahead in SEO: Strike a Balance with AI-generated Content) and user-friendly, do-it-yourself website development options. It’s tempting to put on a “website developer’s hat” and think you can build the same website as a marketing company can build.

Websites Fulfill Their Marketing Potential

However, a website that’s simple to build is like an attractive cover on a book. While the book cover may look fantastic, the story inside may be a real dud. The same goes for websites. Thinking you’ll achieve exceptional marketing results, no matter what website developer, written content, or web platform you use, is an illusion. Webpages that aren’t built to attract visitors or get Google’s attention will fall short of their marketing potential. A website that’s “just OK” will achieve results that are “just OK.”

Modern, High-Functioning Marketing Tools

Will your business or nonprofit settle for a mediocre website that’s good enough? Or do you want a powerful, effective marketing tool that reaches your audience, makes you money, and builds your brand’s credibility? As a professional website developer since 2011, Packerland Websites has developed hundreds of modern, high-functioning marketing tools that lead to success.

Interactive, Optimized WordPress Websites

Instead of just a brochure on the internet, websites should be more interactive. Building an interactive website requires advanced design skills, especially on the “back end” of the website that visitors don’t see. Plus, a website should be easy to find. The WordPress websites we build have exceptional built-in search engine optimization (SEO) capabilities. SEO techniques help our clients rank on Google search engine results pages. Getting found in a crowded, competitive online marketplace is challenging. Yet it’s the first step to bringing visitors to your website where they can interact with your brand.

Versatile & Secure E-Commerce

Many companies want to create websites to sell their products online. Professionally developed e-commerce websites can exponentially expand your sales territory. Don’t miss out on easy sales with an inferior e-commerce store! A versatile, secure, and easy-to-manage e-commerce store doesn’t just happen. E-commerce websites require an attention to detail that only an experienced website developer can provide.

Accessibility for People with Disabilities

Accessibility is another factor to consider when designing a website. In addition to the obvious features like ramps, elevators, and closed captioning, the Americans with Disabilities Act also covers websites. Following ADA guidelines gives people with disabilities the same opportunities as everyone else to engage with your website. (ADA Compliance for Websites: Stay Accessible and Out of Court).

Customer Service & Support

The final factor to consider in modern website development is the support available after a website is launched. At Packerland Websites, we take this customer service very seriously. We provide complimentary training and tutorials, enabling clients to update their websites with ease. For complex updates, clients can submit a support ticket to have their issue resolved within a week. Plus, they can call our offices in Green Bay, Wisconsin, or Marquette, Michigan, to talk with a native English-speaking website developer. Businesses and nonprofits with a DIY or AI-created website certainly don’t receive this level of customer service.

Contact Packerland Websites Today

Yes, it really matters who builds your website. Success hinges on the expertise of the developers and the advanced digital marketing tools they use. Our college-trained website developers create websites as tools to accomplish your specific goals. For a powerful, effective website, contact us today.


Why WordPress for Websites? If it’s good enough for the White House…


Image of the White House, which has a WordPress website

WordPress powers millions of websites worldwide. It powers everything from small blogs to multi-million-dollar companies. Even the White House (https://www.whitehouse.gov/) runs on WordPress. In fact, it’s so popular that WordPress powers 43% of websites on the internet. So, what does that tell you about this stylish, fast, and flexible content management system? WordPress is the only platform we use to build websites. The platform offers neat, efficient design templates that our developers customize to fit each client.

Why Build Websites on WordPress?

Here is why Packerland Websites recommends WordPress for website building:

  • Numerous plugins available for custom design & functionality
  • Secure, to avert hacking and cyberattacks
  • Easy for the owner to maintain and update
  • Mobile friendly
  • Google friendly
  • WordPress is taught to students obtaining website development degrees in colleges nationwide

One-to-one Training Included in Website Build

Packerland Websites wants to empower its clients. Therefore, we offer complimentary training. We introduce editors to the features and functions of their new WordPress website as a content management system. Editors learn to update and maintain their new website. Our goal is to give clients the tools they need to embrace website management as a quick, easy task. Continuing training is included with a website build, to keep clients up-to-speed if they forget something or transition to a new editor. Bottom line, we help clients manage their content easier, with less stress.

WordPress Works for Techies & Non-techies

Packerland Websites clients easily adapt to the WordPress content management system because of its intuitive features for adding or changing text, photos, and graphics. Anyone familiar with Microsoft Word will find it easy to transition to the WordPress Editor. There’s no need to be familiar with coding or programming.

Update Easily with WordPress tutorials

Packerland Websites created custom online, video, and written tutorials for editors and volunteers. Advantages of our WordPress tutorials:

WordPress tutorial by Packerland Websites
  • Include quick tips and step-by-step instructions demonstrated with words and images
  • Help editors feel more comfortable managing their website
  • Are specifically written to match the way we build websites, instead of being generic WordPress guides
  • Shortens editors’ learning curve
  • Swiftly guides editors through updates, giving them more time to work on other things

Get the WordPress Help You Need

If the editor hits a roadblock, the Packerland Websites team is ready to assist. For assistance, clients can submit a support ticket, call/email the Packerland Website office, or chat with a developer via chatbot on the Packerland Website’s website. Help managing your WordPress website is at your fingertips!

Contact Packerland Websites

For assistance developing a WordPress website as a powerful marketing tool, contact us today. Packerland Websites creates websites that convert leads into sales, so businesses prosper.


6 Signs Your Company Needs a New Website


Home shows always feature a “big reveal,” with stunning side-by-side images of Before and After. Website makeovers are just as striking. But when is the right time to re-create a site? If you’re like most business owners, you want to know if a redesigned site is a good investment before you spend the money.

Here are 6 signs that your company needs a new website

New websites need new web design

1. More than 5 years old

Like all technology, website technology changes quickly. You don’t need to be an expert web designer to know if a site is outdated. Your audience will take one look and form an opinion. If your website looks “tired,” how does that represent for your company as a whole? Visitors may wonder what else is being neglected in your business. A website is a 24/7 representation of your brand and operations. Make sure it’s up-to-date in appearance and content.

2. Mediocre user experience

It’s frustrating to search for missing car keys and sunglasses, The same goes for websites. Visitors should find what they need quickly. They should see a clear navigation path on your site and know which links lead to which pages. An audience with a positive user experience navigating, viewing, and interacting with your site is likely to stay on the site longer. As a result, the audience will be more willing to respond to your call to action. Layout and design are so important. Websites developed with a functional, user-friendly, and attractive design create a satisfying user experience.

3. Doesn’t resize for mobile devices

new website resizes for mobile devices

A website with a mobile-friendly design will resize to fit the device of the user. Mobile-responsive design enables pages to reformat to fit any screen. Viewers can easily navigate and read webpages. An additional feature is one-touch dialing. Users simply press a button on their phone to call a business. They immediately place a call instead of waiting until later and possibly, forgetting altogether.

4. ‘Not Secure’ message

Unfortunately, security threats are increasing, making websites more susceptible to hacking. Search engines list websites without the common security features (SSL certificate and HTTPS security) as “Not Secure.” A “Not Secure” site makes the audience think twice about visiting. Additionally, Google ranking systems reward sites with SSL certificates. You want viewers to find your organization easily in searches. Plus, you want them to trust you and feel comfortable interacting with your site. The latest security contributes to both.

5. Website is slow to load or down often

Who enjoys getting an error message or waiting for webpages to load? Viewers quickly move on to another page – maybe your competitor’s. Obviously, a site that loads quickly and operates smoothly is important. Website outages or slow-loading sites indicate problems with the hosting service provider. Large, complex sites require powerful hosting for support. Therefore, work with a developer who can provide the hosting services your company requires.

6. Managing webpages is a chore

packerland tutorial

If your team dreads making changes to your site, then it’s time for a simpler content management system. A reliable website provider will routinely update themes and plug-ins. Additionally, they provide the knowledge website owners require to edit the webpages themselves. WordPress websites offer the simplicity and time-savings that businesses desire for easy management. Packerland Websites readies clients for management. Packerland Websites offers one-on-one training, printed and video tutorials, technical support via phone, email, chat bot, and support tickets.

A new website is a marketing tool

Now, if your website exhibits any of these warning signs, it’s time to consider a new one. An aging website that’s not user-friendly, mobile-responsive, secure, fast, or easy-to-manage can be remedied. Make the most of your website with a rebuild. The end product will be a vital communication and marketing tool. The Before and After images will be stunning! Contact us to get started.


Website Tutorial Video – Easily Manage Your Website


Businesses and nonprofits are in a constant state of flux. They add services, introduce new products, change personnel, and open new locations. Having a website that accurately reflects today’s business, not yesterday’s, is easier than ever. This week, Packerland Websites introduced a step-by-step WordPress Website Tutorial video. The video explains 30 of the most common changes that website administrators make.

Master WordPress Techniques

Even if you’re not techy, this video empowers you to master techniques to create the look you want for your website. Tom Norman, Packerland Websites’ developer, created the WordPress Website Tutorial as a guide for anyone learning the ropes or needing a refresher. The WordPress Website Tutorial is published on YouTube and is embedded on the Packerland Websites tutorial page on our website.

Evaluate Visitor Behavior

The tutorial begins with a look at the Dashboard screen of a sample website. You “drive” the website from the Dashboard, where you access Posts, Media, Pages, and the Envira Gallery (for groups of images). The Dashboard also shows website analytics. This data explains visitor behavior and provides insights into improving the user experience.

Manage Website Content

The remainder of the video explains how to manage website content:

  • Add content
  • Format (font, color, size, etc.)
  • Move
  • Preview
  • Schedule for publishing
  • Publish

Looking to Build or Refresh Your Website?

Click Here to contact Bill and learn about the talented team at Packerland Websites

Add & Edit Pages

The video also explains how to add and edit these features on pages and posts:

  • Images & media
  • Photo galleries
  • Columns
  • Links
  • Text, including headings
  • Categories
  • Lists
  • Tags

Jump to Topics of Interest

When you want to focus on a specific topic, the clickable chapter links get you there quickly. Save time with these three steps:

  1. Click on the words SHOW MORE under the video comments to view the clickable links.
  2. Click on the time stamp of the topic that interests you.
  3. Automatically jump to that topic in the video.

Choose the Website Tutorial Video or…

The WordPress Website Tutorial is just one of several tutorials that our team developed. Our video tutorial complements our printed tutorial available at our office and our digital tutorial
published on our website.

Contact Us for a One-on-One Screen-Share Walk-Through

Participate in a Training Session

Additionally, Packerland Websites reinforces these tutorials with one-on-one training. We empower clients to tweak their websites to their liking. The WordPress Website Tutorial is the latest example of the support we offer clients. With this guide, we empower you to manage the most effective, attractive, and up-to-date website possible. Contact us for more information.


Gutenberg Tutorial Helps You Manage Your Website


Gutenberg tutorial

The ability to manage your website is now at your fingertips. This WordPress Gutenberg tutorial serves as a guide for making changes on your website. Do you have exciting news to tell about your business or nonprofit? Congratulations! Create a post to share the information online. Do you want to change some outdated text or add recent photos? Log in and get started. This Gutenberg tutorial by Packerland Websites puts you in control. Follow these step-by-step instructions to create the look you want to present to the world.  The team at Packerland Websites created this Gutenberg tutorial to guide you through updates. Now it’s easier to change the content on your website.

Creating the Gutenberg tutorial

As website developers, we work with WordPress’ Gutenberg Editor all the time, but we know you don’t! That’s why we designed this tutorial to be simple and straightforward, especially for someone with limited knowledge of WordPress. We created a tool that clients can successfully use – no matter how tech savvy they are. However, this tutorial isn’t just for Packerland Websites’ fabulous clients. Essentially, we created this Gutenberg tutorial for everyone who’s learning how to manage a WordPress website.

  • First, we created easy-to-understand written directions.
  • Next, we added screenshots and images to illustrate what we’re talking about.
  • Then, we incorporated Quick Tips to offer helpful advice.
  • Lastly, we categorized tasks in the Table of Contents to help you find what you need quickly.

At Packerland Websites, we believe “Your Success is Our Success.” We want to see small businesses, nonprofits, and municipalities prosper. WordPress is the platform of choice for about 25% of websites on the internet. Because WordPress is so popular, we’re pleased to make this Gutenberg tutorial available to the general public. The tutorial is available to anyone who uses this robust platform.

Please let us know if you have ideas, edits, or suggestions for ways to improve this Gutenberg tutorial. Additionally, contact us if you are looking for help with digital marketing strategies. We can help you achieve your marketing goals through website design, SEO, content writing, and Facebook management.


WordPress 5.0 Update: What you need to know


On Dec. 6, WordPress released a major update to its website building platform. If you’re someone who regularly makes updates to the pages of your site or post regular blog posts, you’ll start to see some changes in the layout of your editing page. You can download the tutorial by clicking here or if you are still using the classic editor click the button below for that tutorial.

[button style=”btn-default btn-lg” type=”link” target=”true” title=”Classic Editor” link=”https://packerlandwebsites.com/website-update-tutorial/” linkrel=””]

The release of WordPress 5.0 introduced a new page editor: Gutenberg. Gutenberg introduces “blocks” or dedicated content sections that you can easily add and arrange to your web page. If your site has already updated to 5.0, you’ll notice that the content on your existing pages has been organized into a Classic block. The Classic block has all the same features and capabilities that the previous page editor did, but now it is just a part of a bigger picture. To this bigger picture you can add Paragraph blocks, Picture and Gallery blocks, Text Heading blocks, and more! There are even Layout blocks that allow you to add buttons or arrange your content into columns with ease.

If your site is already updated to 5.0 and using Gutenberg, you can access these new block features on any Page Edit page by using the plus sign in the upper left corner:

WordPress 5.0 update Gutenberg

If you click on a block to edit it, you will see more options appear just above the block. For even more settings, click the 3-dot icon at the end of the row of options:

WordPress 5.0 update Gutenberg

Once a block has been added, you can move it to a new position on your page by hovering your cursor over the block and clicking and dragging the block by the grid icon:

WordPress 5.0 update Gutenberg

You’ll see that some of the familiar buttons on this page are not in their regular spots, but they haven’t left! The Preview and Publish/Update buttons are still in the upper right corner:

WordPress 5.0 update Gutenberg

The Text/Visual options for viewing your content are now hidden in this 3-dot icon at the very top right of your screen:

WordPress 5.0 update Gutenberg

Just click the 3-dot icon, then select either Visual Editor or Code Editor:

WordPress 5.0 update Gutenberg

If you previously had content on your page, you’ll probably see that it’s been moved into a smaller editing area, which from now on will be known as the Classic Block. This has all the controls you’re familiar with, including the Add Link and Add Media buttons.

WordPress 5.0 update Gutenberg

If you can’t see these options right away, make sure that you are in Visual Editor mode (see previous image) and click inside the text editing area to start editing the text.

Packerland Websites is working on a new tutorial booklet that will explain what each of these blocks do and how to use them. For those of you who have been using the WordPress page editor regularly, we hope this quick guide will get you comfortable with WordPress’ new look and help you maintain the current layout of your website. If you’re someone who doesn’t often look behind the scenes of your WordPress site, don’t worry! We’ll take care of the updates and inform you of any changes that will affect your site as soon as we are aware of them. If you have any questions, please don’t hesitate to Contact Us. Packerland Websites is here to help in the ever-changing world of web!

[button style=”btn-default btn-lg” type=”link” target=”true” title=”Classic Editor” link=”https://packerlandwebsites.com/website-update-tutorial/” linkrel=””]


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Green Bay

2140 Velp Ave. Suite 101
Green Bay, WI 54303

Phone: (920) 826-5901

Abrams

5406 Mary Ct
Abrams, WI 54101

Phone: (920) 826-5601

Marinette

844 Pierce Ave. Suite 101
Marinette, WI 54143

Phone: (920) 639-5609

Marquette

101 W Washington Ave. Suite 8
Marquette, MI 49855

Phone: (920) 393-3156

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