“Who sent you our way?” It’s one of the first questions we ask every new Packerland Websites client. Many times, they tell us someone referred them. Word-of-mouth referrals are a big part of our success. Referrals help us reach new clients that we might not connect with otherwise. But while word-of-mouth remains one of the most powerful ways to grow a business, it shouldn’t be the only way. Websites and digital marketing strategies also help organizations reach new customers.
To be viable in today’s tech-reliant world, organizations need a vibrant online presence. When we build new websites for clients who previously relied solely on referrals, things change. I always smile when I think of a client who was so overwhelmed with the sudden influx of business he said, “How do you turn this thing off?” Businesses get more work and sell more products because of an effective, powerful online presence. A well-built website paired with Search Engine Optimization gets the phone to ring.
SEO Strengthens Online Presence
For anyone new to digital marketing, Search Engine Optimization (SEO) is a group of strategies that helps businesses and nonprofits get found online and attract visitors to their websites. (You can read more about SEO in our article, SEO Strategies that Work.) SEO has been a buzzword in website design for years, and Packerland Websites builds SEO strategies into every website. For example, our developers construct websites with a well-organized site structure, quality content, mobile responsiveness, tags, keywords, and other SEO techniques. These SEO strategies provide a sound foundation for websites to get found online.
Local Presence Builds Credibility
In addition to these website design techniques, businesses can attract more visitors with targeted SEO. For companies that want to invest in entry-level SEO services, Packerland Websites offers a program called Local Presence. Local Presence includes a number of services that contribute to a consistent, credible online presence. For example, Local Presence confirms that a company’s name, address, and phone number are consistent across multiple internet directories. Consistency builds trust, so search engines and AI platforms feel safe listing your business. Local Presence verifies and optimizes your Google Business Profile, weeds out duplicate listings, and positions the organization to be found more readily in online searches.
Help Customers Find You
Are you wondering if Local Presence services are right for you? Scan your business at our Business Citation page. See how the internet views your company on the top 50+ directories where customers and search engines look for businesses like yours. The more accurate your citations, the more Google trusts your business.
Choose the Right SEO Strategy
For companies with a brick-and-mortar location, Local Presence offers a marketing boost. More visibility leads to more clicks and more customers. SEO strategies improve the way the internet views the health of your website, leading to higher ranking on Google and other search engines. Contact us today to talk with our team in Green Bay, Wisconsin, about the right SEO strategy for your organization.