The internet highway runs at top speed, especially with Artificial Intelligence (AI) merging into the fast lane. Today’s businesses and nonprofits know that driving the information superhighway keeps them top-of-mind with consumers. To get found on the internet, organizations need Search Engine Optimization (SEO) tools and strategies. (Learn about SEO by reading What Is SEO?) Now, businesses and nonprofits are running into a new SEO challenge –staying up-to-speed with AI for website searches. How do organizations give AI the exact information for website ranking in a format that AI understands?
Attracting Website Visitors with SEO
Before AI become mainstream, SEO primarily focused on the robots crawling and indexing the internet for website ranking. These search crawlers don’t view webpages like humans do, so web developers use specific tools to help the bots understand the text on a website. The robots index websites to determine where the website should appear on a search results page like Google. Organizations with higher rankings gain more exposure and therefore are likely to attract more visitors to their websites.
Enabling AI to Understand Web Content
With the emergence of AI, web developers needed to find a tool that allows AI to search a website better. Traditional SEO tools are well-designed for search crawlers but not for reasoning engines like AI. AI systems get bogged down with nonessential information when they try to process webpages. To solve this issue, digital professionals created a super-cool tool that’s added to the root of a website. LLMs.txt support allows AI to better understand and utilize web content.
Appealing to Humans & Search Engines
Basically, websites now cater to three audiences for website ranking. Of course, humans are the primary audience. The secondary audiences are AI assistants for reasoning engines and search bots for search engines.
Incorporating the Latest Technology
To achieve the best results for our clients, Packerland Websites incorporates the latest technology available for website development. Thus, our team is incorporating the AI tool into the WordPress websites we build and maintain. Packerland Websites already offers on-site and off-site SEO techniques, but the AI technique is different. These AI-specific files are based on a website’s content. So, if website administrators update the content on their websites, then the files need to be updated as well. By doing so, AI can scan a website and find the most up-to-date information.
Giving Clients a Techy Edge
Contact us for more information about SEO, AI, and website development. We love “riding shotgun” with our clients as their partner in digital marketing. Packerland Websites gives clients a techy edge in a competitive marketplace.