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How One Intern Transformed Her Website Design Skills


Alexis breakfast 1 S C

Everyone remembers the excitement of landing their first “real” job. Over the years, Packerland Websites has helped several college students break into the labor market. We hired them as interns, setting them up for rewarding careers. In 2024, UW-Milwaukee student Alexis Lonzo interned with our team. She returned to a full-time summer internship in 2025. We are grateful for her willingness to learn new things and her conscientiousness in completing website design projects. We wish Alexis the best as she returns to college and eventually, finds a “real” job.

Now, let’s hear from Alexis, as she describes her internship with Packerland Websites.

Website Design, Coding, Content writing

In the time I’ve worked for Packerland Websites, I have learned a lot of valuable information both through my coworkers and experience working on projects. It was wonderful working with a team of people who truly wanted me to succeed. I appreciate the time they took to train me on design, coding, content writing, and many other aspects of the website development process.

Gaining Experience Building Websites

Coming into this internship, I had little experience building websites. I only knew what I had been taught in class. When I started, I always had someone on the team working alongside me. As I got more comfortable, they let me take the lead on projects, but they were always there to help me if I ran into any issues. 

College Studies Apply to Internship

My internship at Packerland Websites gave me great insight into what the website development and design careers would look like. Not only that, but they took into account both my journalism and advertising majors and gave me the opportunity to do content writing and graphic design. I was able to dive further into search engine optimization (SEO) and how to write blog posts tailored to that style of writing. I appreciate that they took the time to give me projects that were applicable to each of my areas of study in college. 

A Caring Team that Valued My Work

I truly value the knowledge and experience I have gained through my internship at Packerland Websites. It was great to work with a team that cared about me and valued my work. I appreciate that they took a chance on me, and I’m grateful I had the opportunity to work with them for over a year.


Craving Exposure? Try ‘Mini Me’ Email Marketing


Man reading email marketing Newsletter

Small businesses and nonprofits crave exposure. They constantly try to get people’s attention and move them to act (send a donation, buy our product, schedule our service, etc.). However, many organizations are afraid they’ll waste money on digital marketing campaigns that don’t get results. To prosper, businesses and nonprofits need effective marketing tools that keep their brand top-of-mind with customers, volunteers, and donors. One of the most effective marketing tools for organizations is email marketing. At Packerland Websites, we create E-newsletters for five different organizations. With every edition, we see the impact of email marketing.

Email Marketing Stats

  • 70% open rate for a nonprofit client, reaching nearly 300 readers. (The average newsletter open rate is 42%, so this nonprofit is really effective in reaching its target audience.)
  • 6,000 email contacts for a different nonprofit client, with contacts sorting into lists for targeted campaigns. (Members submit articles for publication, giving them broad exposure as a perk of membership.)
  • 3-5 phone calls and emails from readers every time we send Packerland Websites’ newsletter. (This may not seem like a lot of engagement, but some of the calls and emails result in jobs worth thousands of dollars.)

Newsletters as a Website ‘Mini Me’

To turn a newsletter into an effective marketing tool, organizations must consider branding strategies and design. We design E-newsletters as a “mini me” of a client’s website. This contributes to a consistent brand identity that’s recognizable and trustworthy. We incorporate the same colors, logos, and mottos for websites and email marketing campaigns. It’s like emailing a website to contacts. With one click on a newsletter link, readers can visit a client’s website to find out more information, contact them, or make a purchase. Email marketing is just one more “touch” in a business relationship. Newsletters encourage engagement, with buttons linking to social media links, Contact Us pages, and Read More buttons connecting readers to blog posts.

Digital Newsletter Goals

The goals of a digital newsletter vary depending upon the client, but here are some general digital newsletter goals.

  • Increase conversions by publishing an E-newsletter that’s timely, engaging, educational, and relevant to a target market
  • Increase traffic to a client’s website via links to articles and Visit Our Website button
  • Increase the number of new clients requesting a Free Consultation or taking other actions
  • Increase a newsletter’s reach by consistently adding contacts and publishing Subscribe/Forward links

Constant Contact’s Reporting Features

Packerland Websites partners with Constant Contact for email marketing, and Constant Contact’s reports contain helpful statistics to measure impact. By reviewing reports, we can tell who opened the newsletter and who clicked on a specific link. In our most recent newsletter, we featured a tile company’s website redesign. It was our most popular click-through. We made note of this popular click-through so we can feature similar website redesigns in the next editions. Additionally, we can export a list of contacts who clicked on a particular link and follow up with them about that specific topic. The analytics reports give us beneficial feedback and sales leads, too.

Highlights of a Newsletter

Creating a newsletter requires commitment, time, and attention to detail. Professional design skills aren’t required, but it helps to have a basic understanding of color, copywriting, and marketing.

Goals of Newsletter Development

  • Information is presented in a clear, easy-to-understand format
  • Full-color design and graphic layout appeals to the eye
  • Quality photos are featured prominently
  • Event and meeting notices are published in a timely manner
  • Branding is consistent across all communication channels
  • A subject line is designed to encourage opens
  • A Call to Action motivates readers to act

Partnering with a Professional Writer

Packerland Websites partners with a professional writer, Writer to the Rescue, for email marketing services. The “Wonder Writer” at Writer to the Rescue has sent out hundreds of email campaigns to target audiences over the past five years. As a newsletter editor, the Wonder Writer writes and compiles articles, organizes and designs a layout, and collaborates with clients to develop email lists. Basically, email marketing is a partnership between the client and the Wonder Writer.

Digital Marketing Strategy

Email marketing enables businesses and nonprofits to deepen their relationship with potential and existing customers. With every newsletter we create, we see the effectiveness of E-newsletters as a digital marketing strategy. Are you looking for a new way to connect with clients to promote and grow your business? Contact us to get started.


5 Tips: The Power of Storytelling in Content Marketing


note card about storytelling in content marketing

A common misconception we run into is this: A great product will sell itself. If you have an exceptional product or service, people are bound to discover it. Right? In a crowded, competitive marketplace, that’s wishful thinking. Today’s sellers are competing against thousands of brick-and-mortar shops and online retailers. What buyers need is confidence in your product – and confidence in you. You gain customer confidence with the KLT factor: Know, Like, Trust. Customers want to be confident in your brand and your team before they’re confident in your product or service. That’s why your website content marketing is so important.

What Do Customers Want to Know?

When potential customers visit your website, you have minutes – sometime seconds – to connect with them and answer their questions. They want to know:

  • Can I use this product or service?
  • What makes this brand different than others?
  • Am I excited about the possibilities this brand represents?
  • Do I believe in the brand enough to make a purchase?

Your audience is looking for content marketing with a clear message, professionalism, and a story that resonates with them. This means that your website needs to go beyond the basics of what you do. In addition, you need to tell why it matters so buyers want to be a part of the story, too.

Brand Storytelling Ideas

Here are a few brand storytelling ideas for content marketing on your website.

1. Focus on the Home Page

Provide a quick, compelling overview of your brand on the Home page. Your Home page is like a business card on steroids. Keep it visual, and let the photos do most of the talking. Publish photos of people enjoying your products and services, not just products on a shelf.

2. Emphasize Your Key Selling Points

Tell a story about what differentiates you from the competition. Instead of just describing your brand in generic terms like everyone else in your industry, lead with what makes you distinct. Maybe it’s your techniques, awards, customer service, or experience in the industry.

3. Tell Your Story in Sales Language

Instead of saying, “Our beef jerky is high in protein and B vitamins” say, “The protein-rich jerky is packed with B vitamins for an energy pick-me-up.” Of course, you don’t want your marketing content to be over-the-top salesy or robotic-sounding. You want content to be conversational and easy to understand.

4. Consider Publishing a Video

A short video introduces your brand to the audience and allows viewers to connect with your team and your story in just a few seconds. Even if the video isn’t super-polished, it can be effective. Videos catch the eye and attention of your audience.

5. Offer Solutions to Customers’ Pain Points

Highlight the ways that you make your customer’s life easier. Do you offer small production runs? Quick turn-around times? Flexible ordering? Tell a story of how your brand connects with your customers’ goals.

Believable Content Marketing

Your customers are out there, waiting to know, like, and trust your brand. Make your content intentional, and give them a reason to believe in you and feel confident buying from you. Lastly, don’t just educate your audience. Empower them to feel good about their purchasing decision.

Contact us today. We have so many other marketing tips to share! We love helping businesses and nonprofits achieve their marketing goals.


Harness the Power of AI Website Ranking


business owner with laptop for AI ranking

The internet highway runs at top speed, especially with Artificial Intelligence (AI) merging into the fast lane. Today’s businesses and nonprofits know that driving the information superhighway keeps them top-of-mind with consumers. To get found on the internet, organizations need Search Engine Optimization (SEO) tools and strategies. (Learn about SEO by reading What Is SEO?) Now, businesses and nonprofits are running into a new SEO challenge –staying up-to-speed with AI for website searches. How do organizations give AI the exact information for website ranking in a format that AI understands? 

Attracting Website Visitors with SEO

Before AI become mainstream, SEO primarily focused on the robots crawling and indexing the internet for website ranking. These search crawlers don’t view webpages like humans do, so web developers use specific tools to help the bots understand the text on a website. The robots index websites to determine where the website should appear on a search results page like Google. Organizations with higher rankings gain more exposure and therefore are likely to attract more visitors to their websites. 

Enabling AI to Understand Web Content

With the emergence of AI, web developers needed to find a tool that allows AI to search a website better. Traditional SEO tools are well-designed for search crawlers but not for reasoning engines like AI. AI systems get bogged down with nonessential information when they try to process webpages. To solve this issue, digital professionals created a super-cool tool that’s added to the root of a website. LLMs.txt support allows AI to better understand and utilize web content. 

Appealing to Humans & Search Engines

Basically, websites now cater to three audiences for website ranking. Of course, humans are the primary audience. The secondary audiences are AI assistants for reasoning engines and search bots for search engines. 

Incorporating the Latest Technology

To achieve the best results for our clients, Packerland Websites incorporates the latest technology available for website development. Thus, our team is incorporating the AI tool into the WordPress websites we build and maintain. Packerland Websites already offers on-site and off-site SEO techniques, but the AI technique is different. These AI-specific files are based on a website’s content. So, if website administrators update the content on their websites, then the files need to be updated as well. By doing so, AI can scan a website and find the most up-to-date information. 

Giving Clients a Techy Edge

Contact us for more information about SEO, AI, and website development. We love “riding shotgun” with our clients as their partner in digital marketing. Packerland Websites gives clients a techy edge in a competitive marketplace.


How to Create a QR Code and Add It to a Website


QR codes are ideal for printed materials where it is not possible for the user to click on a link. If you want to add a link to a website, it is more effective to use a button or text link so the user can simply click on the link instead of scanning it with their smartphone. These instructions explain how to create a QR code image and add the image to your website using WordPress’s Gutenberg blocks. This tutorial also shows how to link the QR code image to a URL.

Create the QR code

There are many services to create QR codes, both free and paid. Paid options may allow you to update the link connected to a QR code or track how many times the code has been scanned. Below are two free options that you can use through your web browser.

If you are using Google Chrome, you can right-click anywhere on a webpage and then click “Create QR code for this page” in the menu that appears. This will create a QR code image. Click “Download” to download the image to your computer.

How to create QR code

Screenshot - QR Code download

Go to QR Code Generator and enter the link for your QR code. Click the download button to save the QR code image to your computer.

Screenshot - QR code generator

How to Add the QR Code to Your Website

To add the QR Code to your website, first login to your WordPress dashboard and open the page or post where you want to add the QR code. Nex, click the “+” button in the upper left corner and search for the Image block. Click on the image block to add it to the page. 

Screenshot - clicking add button

Screenshot - how to locate image in the blocks section

Click “Upload” to upload the QR code image from your computer.

Screenshot - uploading image

You can find more detailed instructions for adding and formatting images in our online tutorial.


Add a Link to the QR Code Image

While you have the image selected, click the link icon in the image block toolbar. Copy and paste the same link you used for the QR code into the text field. Next, press “enter” on your keyboard or click the apply arrow icon.

Screenshot - adding URL link

Save your page or post

Make sure to click the Save or Update button in the top right corner of your post or page to save your changes.

Packerland Websites’ Guide to QR Codes

With QR codes, users gain easy access to websites and other online content without having to type in a web address, search terms, or links. You can quickly share information with your audience and drive traffic to website pages or promotions. Creating a QR code and adding it to your website is easier than you think. Please let us know if you have any questions. Contact us today for help with QR codes, websites, and Search Engine Optimization (SEO).


6 Spring Cleaning Tips to Make Your Website Sparkle


A female hands in bright yellow gloves washes the windows

Shift the vacuum into overdrive! Spring is the time to wash the windows, scrub the rugs, mop the floors, and straighten up the clutter. Spring is a time of new beginnings, and there’s something extremely satisfying about deep cleaning your house to welcome the warm days of April and May. A thorough spring cleaning removes the dust and cobwebs in your home. Your website has cobwebs that need attention as well. The team at Packerland Websites offers these spring cleaning tips to keep your website sparkling.

Dust Off the Welcome Mat

Your website is a virtual welcome mat to visitors, and you want to make a good first impression. So, website content should show visitors who you are, what you do, and why. Websites aren’t just selling tools, they’re recruiting tools, also. A website that shows a welcoming corporate culture will be more appealing to potential employees. Unlock the Power of Google Jobs.

Clear the Clutter

A well-organized website is inviting and easy to navigate. Visitors won’t be overwhelmed by clutter, and they won’t be frustrated when they can’t find what they’re looking for. Take a fresh look at your website, and make sure it’s organized to your target audience. Website Navigation: A Maze or a Seamless Experience?

Freshen Up

Give your computer a fresh start this spring with these three steps. First, clear your cache, where your browser stores data. Clearing your cache regularly helps websites load correctly and display their most recent version. Second, reboot your computer on a regular basis to keep it running smoothly. Third, check for updates. The software updates will implement new features and security patches for your computer, keeping it up-to-date and protecting against cyberattacks. Did you know that Microsoft will end support of Windows 10 on Oct. 14, 2025? Now’s a good time to check if your current Windows 10 PC is eligible to upgrade to Windows 11. How to Prepare for Windows 10 End of Support by Moving to Windows 11 Today.

Clean the Windows

You can see everything more clearly by cleaning the windows in your home. Likewise, you put your brand into better focus by creating brand guidelines. Brand guidelines help establish a company’s identity by ensuring that colors, logos, fonts, and images are consistent. The guidelines also showcase your company’s mission and vision. They put your brand into focus.

Out With the Old

While you are spring cleaning, take a close look at your furniture, fixtures, and household goods. Maybe it’s time to update. Over time, a website collects outdated graphics and written content. So, show your brand in its best light by editing and updating the written content, images, and other content. Up-to-date content helps websites remain competitive as customer preferences change. Make sure your content is readable and written specifically for your target audience. Additionally, your Calls to Action need to be clear and convincing. Grammar Queen’s Guide to Website Editing.

In With the New

Brighten up the house with spring art and decorations, and brighten your company outlook with lively, dynamic marketing strategies. Spring gives you a fresh start, so now’s the time to freshen up your social media platforms, blog, email campaigns, and Search Engine Optimization. Effective marketing strategies will keep your company top-of-mind when your target audience needs your products and services. What is SEO?

Spring Cleaning

Spring cleaning comes around just once a year, and that’s a relief! A deep clean definitely takes time and effort, but the results are worth it because your home looks its best. You don’t want your houseguests to see a messy house. Likewise, you don’t want your website visitors to see a messy, out-of-date website. Beyond the practical benefits, spring cleaning also gives you a sense of accomplishment, organization, and control. So, give your website a fresh start this spring and enjoy the results. Need a hand? We are spring cleaning experts, ready to make your website sparkle again. Contact us today.


Unlock the Secret to Making Money with Email Newsletter Campaigns


 business woman working in office on a newsletter

This week, a client sent me an awesome story with photos and graphics. It was the organization’s monthly newsletter, and it was slick. But I think my client is missing a golden opportunity to get more bang for their buck. Why not publish the article, photos and graphics on their website as blog articles? Then, they can shorten the newsletter a lot and add a Read More button to take the reader to their website for the full story. This is how email marketing makes you money. They drive traffic to your website when conversions happen.

Advantages of website blog posts vs. stand-alone email campaigns:

  • The newsletter articles, photos, and graphics become archived stories. Anyone who visits your website can enjoy the content. The content isn’t just for the newsletter subscribers.
  • The articles, photos, and graphics show what you are about, rather than just telling what you are about.
  • Better user engagement and experience. Blog stories help visitors identify with you, your products and services which can increase conversion rates of sales
  • Terrific keyword density for Google ranking

Increasing the Open Rate

People don’t always have time to read a long story. Oftentimes, they like to scan more than read. If they read a summary and the topic interests them, they can click a link to read the full story. If the topic doesn’t interest them, they know they didn’t spend a lot of time checking it out. When they see the next email, they are likely to open it again, knowing they can scan the topics. This strategy increases the open rate for email campaigns.

A Newsletter as a Mini-Me Website

Imagine this: Instead of having people search for your website, you email a mini-me of your website to them. The design incorporates your website’s colors, logo, and branding. Navigation buttons link directly to your website. Readers who aren’t interested in your articles may be interested in something they see in the navigation menu instead. They might contact you about a product or service you offer that’s unrelated to the email marketing. Clickable buttons/links at the top of a newsletter make it easy to get in touch.

Free Email Template, Blog & Mentoring

The best part is that a blog and newsletter template cost nothing:

  • Packerland Websites includes a free blog with every website we develop
  • Our team offers free mentoring to recommend ways to leverage the blog
  • If Packerland Websites manages your Constant Contact account, Constant Contact will build a template as a free courtesy. The template drives traffic to your website and boosts open rates.

The Constant Contact Email Platform

The primary purpose of marketing content is to educate, inform, and entertain. Newsletters promote your brand and drive traffic to your website. We recommend using Constant Contact as your email campaign platform. Constant Contact enables you to create, personalize, send, and track email campaigns. We have used this email marketing platform for years. It’s easy to design an email, upload contacts, and divide contacts into various lists. To indicate reader engagement, Constant Contact reports the open rate, click rate, and other statistics. Some Constant Contact subscriptions also enable you to see who clicked on which articles, so you can follow up.

Contact Us to Manage Your Email Campaign

If you don’t have the resources internally to manage email campaigns, Packerland Websites offers this marketing service. Contact us to see samples of our work and email results. Our engagement results consistently exceed industry standards. Turn clicks into cash by leveraging email marketing campaigns to the fullest.


2024 Faith That Works: Website business owner values opportunities to help nonprofits


By Jeff Kurowski | On Mission

Bill Koehne and Mike
Photo by Scott Eastman

Originally published in On Mission magazine. Reprinted with permission.

Bill Koehne, owner of Packerland Websites, offers a twist on the proverb about teaching a man to fish and you feed him for a lifetime.

“How do I help the organization that’s helping someone else? Instead of being the one who teaches someone how to fish, I want to supply the bait to the teacher,” he said about building websites for nonprofits at reduced rates.

“We have like 70 or 80 nonprofits. I bleed a little bit when we bill them,” he said. “My account manager tells me, ‘You’re giving it away.’ One of the highlights of my business is not only how do you help your businesses, but how do you help your community through the nonprofits. If your business is based upon helping people, I believe that naturally leads to a lot of success.”

Packerland Websites donates more than $70,000 of in-kind services to nonprofits each year, he said.

Koehne credits his upbringing for his foundation of faith and passion to help others. He grew up as a member of St. Pius Parish in Little Suamico.

“I moved all the way to Abrams, like two miles away from where I grew up,” he said about his current home. “It’s nice because I get over to see Mom (Pat) and Dad (Bill) at least three days a week.”

Koehne’s paternal grandparents lived in the same household during his childhood.

“The faith sharing was from the grandparents down,” he said.

Koehne left home for high school to attend St. Lawrence Seminary in Mount Calvary, Wis., a ministry of the Capuchin Franciscan Province of St. Joseph. 

He fondly recalled a powerful outreach opportunity as a student.

“One of the expectations was to visit a nursing home at least on a monthly basis,” he said. “You are visiting those who don’t have family or friends. You’re visiting the loneliest people. When you’re 15 years old, it makes a bit of an impression on you. It makes you think about how you want to live your life.”

Koehne’s high school experience didn’t lead to a religious vocation, but he learned the value of formation during those years. 

He recalled the words that then Green Bay Bishop Aloysius Wycislo shared with him.

“(Bishop Wycislo) said, ‘You know you can be a witness about Christ to people without having to wear a collar.’ I waited four years. ‘Here I am God. What do you want me to do?’ It made sense years later,” said Koehne. “I was getting molded those four years of my life.”

Koehne studied business administration at the University of Wisconsin-Green Bay, which is where he met his wife, Joan, who is from Luxemburg.

His first business venture was with his father for 25 years at Ark Homes.

‘When the housing market went south, I transitioned to building websites (2009),” he said. “The construction business has given me perspective on the business world. When I build a website, it’s not, ‘How do I build a brochure?’ It’s, ‘Where do we take you on the Internet highway?’ because I can speak business owner to business owner.”

Koehne is active at St. Pius Parish as a lector and extraordinary minister of holy Communion. He was also the parish treasurer for 20 years. In that role, he secured funding for the construction of six classrooms in the basement of the parish hall. He also helped design and manage the construction of a bell tower.

He and Joan, who have two grown children and a grandson, are involved in music ministry at St. Pius and St. Maximilian Kolbe Parish in Sobieski.

“Joan is a fantastic keyboardist. I play the guitar and sing in the choir,” he said. “I can just fall in with the guitar and follow her lead.”

Koehne’s involvement outside the parish includes serving at Anchor of Hope TEC (Together Encountering Christ) retreats and serving as president of the board of directors for Abrams Spotlight Productions.

Sailing and mountain climbing are among his other interests. This year he traveled to Peru and conquered the Inca Trail  to the UNESCO World Heritage Site of Machu Picchu.

Koehne said he’s grateful for the influences of his father; his late paternal grandfather, Henry; and his late uncle and godfather, Fred Koehne.

The late Fr. Gordon Gilsdorf, who served at St. Pius Parish, was an important faith model, he said. “He was my inspiration to go to St. Lawrence Seminary,” he said. “One of Fr. Gilsdorf’s sayings was, ‘Ask yourself, where does God want me right now? If you can say right here, you’re not doing too bad.’ That has stuck with me.”


Website Evolution: From Fish Tale to High-Function


Marketing evolution in website development

Twenty-five years ago, I created my first website, Fishing With Bill, to showcase my passion for walleye fishing and promote my tournament sponsors. Since that time, I have witnessed an astonishing evolution in website development and digital marketing. In today’s competitive marketplace, a website isn’t a novelty anymore. Successful businesses and nonprofits understand the value of their digital presence. They know that a website is a key to increasing sales, building customer loyalty, and establishing brand recognition. Today, business and nonprofit leaders operate in a world of emerging artificial intelligence (Stay Ahead in SEO: Strike a Balance with AI-generated Content) and user-friendly, do-it-yourself website development options. It’s tempting to put on a “website developer’s hat” and think you can build the same website as a marketing company can build.

Websites Fulfill Their Marketing Potential

However, a website that’s simple to build is like an attractive cover on a book. While the book cover may look fantastic, the story inside may be a real dud. The same goes for websites. Thinking you’ll achieve exceptional marketing results, no matter what website developer, written content, or web platform you use, is an illusion. Webpages that aren’t built to attract visitors or get Google’s attention will fall short of their marketing potential. A website that’s “just OK” will achieve results that are “just OK.”

Modern, High-Functioning Marketing Tools

Will your business or nonprofit settle for a mediocre website that’s good enough? Or do you want a powerful, effective marketing tool that reaches your audience, makes you money, and builds your brand’s credibility? As a professional website developer since 2011, Packerland Websites has developed hundreds of modern, high-functioning marketing tools that lead to success.

Interactive, Optimized WordPress Websites

Instead of just a brochure on the internet, websites should be more interactive. Building an interactive website requires advanced design skills, especially on the “back end” of the website that visitors don’t see. Plus, a website should be easy to find. The WordPress websites we build have exceptional built-in search engine optimization (SEO) capabilities. SEO techniques help our clients rank on Google search engine results pages. Getting found in a crowded, competitive online marketplace is challenging. Yet it’s the first step to bringing visitors to your website where they can interact with your brand.

Versatile & Secure E-Commerce

Many companies want to create websites to sell their products online. Professionally developed e-commerce websites can exponentially expand your sales territory. Don’t miss out on easy sales with an inferior e-commerce store! A versatile, secure, and easy-to-manage e-commerce store doesn’t just happen. E-commerce websites require an attention to detail that only an experienced website developer can provide.

Accessibility for People with Disabilities

Accessibility is another factor to consider when designing a website. In addition to the obvious features like ramps, elevators, and closed captioning, the Americans with Disabilities Act also covers websites. Following ADA guidelines gives people with disabilities the same opportunities as everyone else to engage with your website. (ADA Compliance for Websites: Stay Accessible and Out of Court).

Customer Service & Support

The final factor to consider in modern website development is the support available after a website is launched. At Packerland Websites, we take this customer service very seriously. We provide complimentary training and tutorials, enabling clients to update their websites with ease. For complex updates, clients can submit a support ticket to have their issue resolved within a week. Plus, they can call our offices in Green Bay, Wisconsin, or Marquette, Michigan, to talk with a native English-speaking website developer. Businesses and nonprofits with a DIY or AI-created website certainly don’t receive this level of customer service.

Contact Packerland Websites Today

Yes, it really matters who builds your website. Success hinges on the expertise of the developers and the advanced digital marketing tools they use. Our college-trained website developers create websites as tools to accomplish your specific goals. For a powerful, effective website, contact us today.


Explore the All-New Packerland Websites: Redefining Online Presence


Have you heard about the cobbler whose children never had new shoes? Well, Packerland Websites didn’t want to be like that shoe maker. So, we launched a redesigned website in 2024. Bill Koehne, owner of Packerland Websites, wanted to achieve several goals with a new site.

“I wanted an up-to-date look, and I wanted to convey a more accurate description of what we do. Too often people with websites think, ‘I got a website already’ or ‘My website is good enough.’ That thought process is not what leads to success,” Bill said. 

Packerland Websites wants to be the first website developer to be called when a business or nonprofit needs a website or Search Engine Optimization (SEO). A website redesign helps us achieve this goal.

Packerland Websites old website front pagePackerland Websites new website front page

Website Redesign Project Deliverables

  • Create a website that resonates with the target audience: small to mid-sized businesses and nonprofit organizations in Green Bay, Wisconsin, and beyond
  • Focus on Internet solutions that provide a return on investment versus just an internet brochure
  • Differentiate ourselves from other website and SEO companies 
  • Show how a website built by team of professionals differs from a do-it-yourself website 
  • Emphasize the benefits of working with people in the U.S. (not overseas) who possess extensive marketing and design experience 
  • Show up-to-date photos of our team, so visitors can see who they can contact for websites, domain names, and Search Engine Optimization (SEO) 
  • Enhance the look of the Home page with fresh elements, text, movement, and images
  • Wow viewers with samples of our work by revamping the Portfolio page 

New Website Features

Up-to-date Design

Packerland Websites’ updated web makes an instant impression. The vibrant new look of the Home page creates a welcoming feeling.  Content stands out, without overwhelming the viewer. Our developers maintained the user-friendly features from the previous website, like a chatbot, easy-to-navigate pages, and one-click dialing. To personalize the website, we published up-to-date photos of the Packerland Websites team. Plus, movement on the Home page adds interest as text and photos slide into place. On the inside pages, viewers find interesting interactive phone/desktop focus blocks featuring samples of our work.

Content Marketing

Paragraphs, headings, and subheadings are originally written by our staff writer. Text is conversational, informational, and optimized for human visitors and search engine ranking. The updated written content and keywords are consistent with our current branding and messaging. We added an Our Approach page under the About Us tab. Our Approach describes how the team provides values to clients. Plus, the webpage gives visitors an overview of what to expect when they work with us. The Our Approach page talks about the strategies that differentiate us from other web companies or DIY options. 

Packerland Websites new approach page in frame

Design Standards

Packerland Websites focuses on the functionality of a website, assuring the website performs at its bestand is user-friendly. Our developers follow the latest tech guidance. They keep up-to-date with Google’s standards for performance, accessibility, best practices, and SEO. It took some work and custom coding to make this happen, but the results are worth it. Technology is always changing, and our team changes right along with it.

Phone Numbers 

“Shop local” is more than just a quaint saying. It’s what keeps small businesses open. We want visitors to know that we are a local business serving Green Bay, Abrams, and Marinette, Wisconsin, and Marquette, Michigan. So, we published the four city locations with contact numbers on top of the pages. With mobile-first design, viewers on cellphones can use one-click dialing to call us. Advances in technology allow us to work with clients from across the U.S. We aren’t limited to Wisconsin and Michigan.

Multiple-Pin Map

On the Contact Page, our developers added a custom element: a multiple-pin Google map. This map directs visitors to our locations in Green Bay and Marinette, Wisconsin, and Marquette, Michigan. The map shows visitors where our offices are located. Packerland Websites is more than just a one-man show. We meet with customers at a variety of convenient locations, by phone, or online. 

Packerland Websites new map feature with pins for each location
Packerland Websites new portfolio page

Portfolio Page

As a website development company, one of our main selling tools is our portfolio. The portfolio gives potential clients a look at our work. This portfolio is a great way to “show” instead of “tell” clients what kind of results they can expect with us. 

Since we serve a wide range of industries, we wanted to include enough samples to show the breadth of our work and experience. Before the page was rebuilt, the team created a list of websites that we’re especially proud of. We also created a list of special features that improve the usability for our clients.  Since we now host about 600 websites, our list of favorite websites was quite long. So, when we redesigned the portfolio, we considered a few strategies to divide the page and make it more inviting to explore. 

In addition to images of websites that link to the live website address, we added feature blocks throughout that page to spotlight some of our best work. Our developers created an image slider that allows users to compare a client’s old website design to the new design we created. 

We also wrote a case study on one of our website projects to bring attention to the improvements we made to website content, layout, and navigation. With these changes, we transformed our portfolio page from a simple image gallery into a functioning sales and marketing tool.

Website Design Process

By redesigning the website, we have a more powerful and effective tool to reach our audience, small- to mid-sized businesses and nonprofits. One of our favorite features on the website is the photo of our team. We had fun getting together for the photo, and the image shows a bit of our corporate culture. Truly, the people who work at Packerland Websites are the heart of the organization. We serve clients through our creativity, design skills, and professionalism. Our knowledgeable, personal, and reliable support outperforms those for websites built by large corporations or DIY. Packerland Websites understands the joys and challenges of running a small businesses or nonprofit. Let us help you achieve an outstanding ROI with a new website and Search Engine Optimization (SEO). Contact us today.

Green Bay

2140 Velp Ave. Suite 101
Green Bay, WI 54303

Phone: (920) 826-5901

Abrams

5406 Mary Ct
Abrams, WI 54101

Phone: (920) 826-5601

Marinette

844 Pierce Ave. Suite 101
Marinette, WI 54143

Phone: (920) 639-5609

Marquette

101 W Washington Ave. Suite 8
Marquette, MI 49855

Phone: (920) 393-3156

Conference Room 1 Conference Room 2 Conference Room 3
Conference Room 4 Conference Room 5 Conference Room 6

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