Email is an essential communication tool for businesses and nonprofit organizations, and anti-spam policies help to ensure secure email delivery. E-newsletters and bulk emails keep clients and members informed of the latest news, events, and discounts. If you create and distribute an E-newsletter as part of your marketing mix, way to go! Perhaps you send emails to a customer list or membership list (like members of a Chamber of Commerce or nonprofit organization). You tapped into an effective marketing strategy to enhance communication, loyalty, and sales.
Google’s Anti-Spam Policies for Bulk Senders
When you send your next email campaign, check the bounce rate. Are your emails getting through to recipients? Recently, the ability to get your bulk emails delivered became more complex. Google tightened its anti-spam policies for bulk senders to keep inboxes spam free and safer. So, senders need to take a few extra steps to prevent emails from being marked as spam in the recipients’ inboxes.
Authentication Against Spoofing and Phishing
A critical aspect of email security is verifying that senders are who they claim to be. In 2023, Google required that emails be authenticated to prevent spoofing and phishing. Read our blog about authentication. The anti-spam measures for sending bulk emails now require a few more steps beyond authentication to ensure emails are delivered.
Constant Contact’s Role in E-Newsletter Security
Packerland Websites partners with Constant Contact for E-Newsletter marketing campaigns, and Constant Contact has authenticated customers’ mail for many years. Now, in addition to Constant Contact’s authentication, senders with email marketing campaigns are advised to self-authenticate their email. This self-authentication process works for the domains that organizations own, but not free webmail.
Self-Authentication is a Vital Step
Self-authentication can be a breeze for techies, but not for everyone. So, if you’re not a techie person but you want the latest updates for E-Newsletters and bulk emails, contact our team for assistance. If you are well-versed in email settings, Constant Contact has a DKIM/CNAME (DomainKeys Identified Mail/Canonical Name) feature update. By enabling the DKIM/CNAME feature on the settings page, Constant Contact will give you a set of records to add to your domain’s DNS (Domain Name System) host.
Delivering Legitimate Emails That Readers Want
The goal of tighter anti-spam measures is to ensure the delivery of legitimate emails. Your goal as a business or nonprofit is to deliver mail that users want to read. By creating email campaigns and messaging that recipients want to read, you build relationships and develop brand recognition.
Crafting Effective Email Campaigns
Contact us today to establish a newsletter marketing campaign or for technical assistance with self-authentication for your existing newsletter.