Imagine you own a specialty foods store. Wouldn’t your clients love a new recipe in their inbox every month? Or maybe you’re a business coach offering a weekly secret to growing your business
tip. What about a loyalty program offering a discount coupon of the week? Perfect for any industry.
Channel to Build Brand Awareness
Getting your message out to your audience keeps your business top-of-mind when someone needs your products and services. Certainly, social media gets the message out to your audience, but you can’t control who sees the post unless you pay to boost the post. Gosh, the advertising costs of boosting a post add up quickly. How great would it be to share your latest recipe, tip, blog post, or news update with your target audience as soon as it’s published, being assured it reaches them?
100% Opt-In, Nothing Unsolicited
Give followers quick access to your most recent marketing content with Really Simple Syndication (RSS) feeds. An RSS feed packages your posts and displays them in a central place. Instead of relying on your audience to visit your website to read the latest content or happen upon it on Facebook, Twitter, or LinkedIn, send the content to them directly. As soon as readers subscribe to your RSS feed, they’ll receive your latest news and special offers. Instead of having to visit a bunch of their favorite websites to read updates and new posts, readers can track all of them at once from their RSS feed reader on their favorite device.
Benefits of RSS Feed in a Marketing Mix
RSS feeds deliver content without running into issues with blacklists or filters. Because readers opt in as subscribers, marketing content doesn’t compete against hundreds of other emails. Readers subscribe with a click of a button and are notified every time new content is published. A popular method for syndicating is to publish a scannable headline and article snippet, with a link to the full article. The audience reads the content in a feed reader.
Helps Search Engine Rankings When RSS is Indexed
In addition to engaging a human audience, an RSS feed speaks the language of search engine robots that index the web. The robots read a website’s code, add it to a database, and retrieve it to answer a query by someone searching the internet for a related topic. Furthermore, an RSS feed helps increase traffic to your website. The more traffic, the better! More traffic means more potential customers. More traffic also means search engines like Google see a website with more authority and show it higher on search engine results pages. Lastly, an RSS feed builds quality backlinks to a website, which also improves search engine rankings.
RSS Feeds Built into Every Website
Packerland Websites builds RSS feeds right into a website’s design. Clients provide the marketing content, and Packerland Websites provides the avenue to send the information to their audience. The RSS feeds are customizable, allowing clients to filter the feeds into specific topics. Websites with an RSS feed will display an RSS icon. The icon, often orange in color, shows two curved lines radiating from a small circle. Website visitors click the RSS icon to subscribe. Packerland Websites just added an RSS feed, so subscribe to the Packerland Websites’ RSS feed to be in the know. Just use this link https://packerlandwebsites.com/feed/ in your feed reader.
RSS Feed Advantages for Publishers
Adding an RSS feed to your marketing mix offers a number of benefits:
- Grow relationships with subscribers
- Get your message out easily
- Simplify your writing – headline and short description only
- Be assured a message reaches subscribers, instead of filters
- Add valuable link-backs to your website
- Share relevant, timely news
Ready to take your organization’s marketing communications to the next level? Contact us today for more information about an RSS feed for your WordPress website.