Have you heard about the cobbler whose children never had new shoes? Well, Packerland Websites didn’t want to be like that shoe maker. So, we launched a redesigned website in 2024. Bill Koehne, owner of Packerland Websites, wanted to achieve several goals with a new site.
“I wanted an up-to-date look, and I wanted to convey a more accurate description of what we do. Too often people with websites think, ‘I got a website already’ or ‘My website is good enough.’ That thought process is not what leads to success,” Bill said.
Packerland Websites wants to be the first website developer to be called when a business or nonprofit needs a website or Search Engine Optimization (SEO). A website redesign helps us achieve this goal.
Website Redesign Project Deliverables
New Website Features
Up-to-date Design
Packerland Websites’ updated web makes an instant impression. The vibrant new look of the Home page creates a welcoming feeling. Content stands out, without overwhelming the viewer. Our developers maintained the user-friendly features from the previous website, like a chatbot, easy-to-navigate pages, and one-click dialing. To personalize the website, we published up-to-date photos of the Packerland Websites team. Plus, movement on the Home page adds interest as text and photos slide into place. On the inside pages, viewers find interesting interactive phone/desktop focus blocks featuring samples of our work.
Content Marketing
Paragraphs, headings, and subheadings are originally written by our staff writer. Text is conversational, informational, and optimized for human visitors and search engine ranking. The updated written content and keywords are consistent with our current branding and messaging. We added an Our Approach page under the About Us tab. Our Approach describes how the team provides values to clients. Plus, the webpage gives visitors an overview of what to expect when they work with us. The Our Approach page talks about the strategies that differentiate us from other web companies or DIY options.
Design Standards
Packerland Websites focuses on the functionality of a website, assuring the website performs at its bestand is user-friendly. Our developers follow the latest tech guidance. They keep up-to-date with Google’s standards for performance, accessibility, best practices, and SEO. It took some work and custom coding to make this happen, but the results are worth it. Technology is always changing, and our team changes right along with it.
Phone Numbers
“Shop local” is more than just a quaint saying. It’s what keeps small businesses open. We want visitors to know that we are a local business serving Green Bay, Abrams, and Marinette, Wisconsin, and Marquette, Michigan. So, we published the four city locations with contact numbers on top of the pages. With mobile-first design, viewers on cellphones can use one-click dialing to call us. Advances in technology allow us to work with clients from across the U.S. We aren’t limited to Wisconsin and Michigan.
Multiple-Pin Map
On the Contact Page, our developers added a custom element: a multiple-pin Google map. This map directs visitors to our locations in Green Bay and Marinette, Wisconsin, and Marquette, Michigan. The map shows visitors where our offices are located. Packerland Websites is more than just a one-man show. We meet with customers at a variety of convenient locations, by phone, or online.
Portfolio Page
As a website development company, one of our main selling tools is our portfolio. The portfolio gives potential clients a look at our work. This portfolio is a great way to “show” instead of “tell” clients what kind of results they can expect with us.
Since we serve a wide range of industries, we wanted to include enough samples to show the breadth of our work and experience. Before the page was rebuilt, the team created a list of websites that we’re especially proud of. We also created a list of special features that improve the usability for our clients. Since we now host about 600 websites, our list of favorite websites was quite long. So, when we redesigned the portfolio, we considered a few strategies to divide the page and make it more inviting to explore.
In addition to images of websites that link to the live website address, we added feature blocks throughout that page to spotlight some of our best work. Our developers created an image slider that allows users to compare a client’s old website design to the new design we created.
We also wrote a case study on one of our website projects to bring attention to the improvements we made to website content, layout, and navigation. With these changes, we transformed our portfolio page from a simple image gallery into a functioning sales and marketing tool.
Website Design Process
By redesigning the website, we have a more powerful and effective tool to reach our audience, small- to mid-sized businesses and nonprofits. One of our favorite features on the website is the photo of our team. We had fun getting together for the photo, and the image shows a bit of our corporate culture. Truly, the people who work at Packerland Websites are the heart of the organization. We serve clients through our creativity, design skills, and professionalism. Our knowledgeable, personal, and reliable support outperforms those for websites built by large corporations or DIY. Packerland Websites understands the joys and challenges of running a small businesses or nonprofit. Let us help you achieve an outstanding ROI with a new website and Search Engine Optimization (SEO). Contact us today.