Facebook tells us, “We want to make it easier for businesses of all sizes to create and administer promotions on Facebook, and to align our policies to better meet the needs of marketers.”
You will no longer be required to use a third party app be required to run a Facebook promotion through one of your tabs.
The three big changes are:
• You may now collect entries by having users post on the page or comment/like a page post
• You may collect entries by having users message the page
• You may utilize likes as a voting mechanism
Businesses can now have a contest based upon likes and comments. A good example may be a contest of naming a funny picture caption to win an oil change by a car dealer.
Facebook also warns pages not to abuse the tagging feature.
Facebook noted, as an example, that it’s legal to ask fans to submit names of a new product in exchange for a chance to win a prize, but it’s not legal to ask fans to tag themselves in photos for the chance to win something. Their official policy is:
In order to maintain the accuracy of page content, our pages terms now prohibit pages from tagging or encouraging people to tag themselves in content that they are not actually depicted in. So, for instance:
•It’s OK to ask people to submit names of a new product in exchange for a chance to win a prize.
• It’s not OK to ask people to tag themselves in pictures of a new product in exchange for a chance to win a prize
There are still some rules, and you should become familiar with them before promoting a contest.
Of course, you always have the option to have someone like me take care of it for you. It makes your job easier and is affordable.
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