Edutainment is not a misspelling or even a made-up word. You may have figured out already that it is a combination of education and entertainment. This is what most bloggers and many websites should be doing.
Television help to popularize the word as early as 1948 in describing shows that incorporated educational content or messages. You could probably go back a couple thousand years or more and look at the telling of parables.
As relevant as it was back then to engage listeners, it remains even more so today. Through a combination of both educating and entertaining we successfully engage our visitors. This helps to convert them to customers. I call it the three E’s of the Internet marketing.
The next time you perform a search on the Internet or visit a site, pay attention to why you went there. I bet it was not to find a sales pitch or commercial, but to be educated or entertained.
So, what is the bottom line? Become an Internet “Edutainer” and witness the engagement and growth of your blog, social media or website grow.