I was chatting with a couple people at a business group I belong to when someone asked why my business was taking off so well when there are so many other website builders out there. Another person responded for me stating, “Because of the business approach we take in the design.”
There are a variety of reasons. You could write a book on what makes a good website business run well. So, I thought, I’d do a series about that in our blog.
When you purchase a newspaper at a stand or in a store it is folded in half usually to save space. What you see when you go to pick it up is just the top half. In the newspaper business, this is called “above the fold.” The concept is the same when someone lands on your website. What they see without scrolling on your screen is similar to only seeing the top half of the newspaper.
The paper industry understands the importance of getting your attention and interest to help encourage you to purchase a paper. A website should be the same. Also, keep in mind, people are also more scanners than readers. But that is another topic. The second thing is people read from right to left and top to bottom.
With that in mind, you then lay out your home or landing page. How you place your name, what you are, images and contact information will often be the difference of having someone stay or leave. In fact, sometimes they may have all the information they were looking for right there and pick up the phone and call or email.
If the purpose is to get a visitor to get in contact with you, how important is it for them to cruise through the rest of your site? You need to define the purpose of your site, and set the home page as a way of possibly obtaining that purpose right away. When you build a website, think of creating both a strategy and design that are effective and will meet your business goals.
A business will be much more eager to build or rebuild an existing site if it can see a clear return on investment and a strong marketing strategy. When a website designer thinks, understands and acts as a business promoter, he will in turn get more work from businesses that recognize that.