Like many business owners, I’m a numbers guy. My love of numbers goes beyond math jokes and financial statements to website traffic and conversion data. That’s one reason I’m excited that Packerland Websites launched its SEO Essentials program for businesses ready to compete in search results. SEO Essentials not only handles the technical housekeeping on a website; it also offers advanced Search Engine Optimization strategies to help websites get found online. When paired with Local Presence, SEO Essentials increases a website’s reach, authority, and lead generation.
SEO Results You Can Measure
One of my favorite things about SEO Essentials is the Monthly SEO Progress Report. The report’s Highlights Summary tracks numbers associated with online visibility, website traffic, and conversions. SEO Progress Reports are emailed to our client’s marketing contact every month. It’s easy for marketing teams to forward the email or print out the report to show the business owner or lead marketer.
The Numbers Behind Better SEO Results
The Monthly SEO Progress Report Highlights Summary for a real client shows marked improvement in online visibility, website traffic, and conversions from June to July 2026. These are the types of numbers that excite me.
The website’s SEO Progress Report Highlights
- Appeared 8,733 times in Google Search Results, a 23% increase over last month
- Received 319 total clicks, a 36% increase over last month
- Achieved 2,214 visits, a 48% increase over last month
- Achieved 4,431 page views, a 52% increase over last month
- Recorded 688 visits from new visitors
The conversions data from the SEO Progress Report
- 740 people found the company’s business profile
- 343 found the business on Google Maps
- 160 phone calls came in
- 122 people asked directions
- 484 people went from the business profile to the website, a 14% increase over last month
More Visibility. More Traffic. More Leads.
So, what happened to make these SEO gains? Several of the SEO Essentials services contributed to the increase in visibility, website traffic and conversions.
- Onsite blog post: Establish your company as a leader in the field while adding depth to your website.
- Website backlinks: Show credibility and authority with backlinks from other websites.
- Page optimization and audit: Perform the best in online searches with on-page SEO.
- Google Business Profile: Appear in online searches by creating a listing with your business details. It’s free and easy to do.
- Geolocation targets: Ensure your website reaches the local and regional audiences you choose.
- Keyword topic: Attract consumers shopping for specific goods and services by incorporating keywords into your website content.
When SEO Works, The Numbers Show It
SEO Essentials helps websites rank on Google listings and get found in AI Overviews and voice search. Contact us today to talk with our team in Green Bay, Wisconsin, about the right SEO strategy for your organization.