Stay Ahead in SEO: Strike a Balance with AI-generated Content

For those of us who specialize in marketing. Artificial Intelligence presents so many opportunities. AI can produce video scripts, news releases, blog articles, Facebook posts, and so many other types of marketing collateral. Imagine the Search Engine Optimization (SEO) impact that AI-generated content can have. For example, we have seen companies publish multiple blog articles loaded with targeted keywords. Reading through the articles, it’s obvious they are AI-generated blogs written to manipulate SEO and not geared to a human audience.

Avoid Black Hat Tactics with AI-generated Content

In the industry, we call this Black Hat SEO – finding loopholes in SEO to gain artificially high rankings. The better choice is White Hat SEO – high-quality content and other techniques that maintain a website’s integrity. Essentially, White Hat SEO compels us to use ChatGPT and other AI resources wisely. AI is a useful tool for brainstorming and generating content but should not be a stand-alone SEO and blog-writing solution.

Read What ChatGPT Says About AI & SEO Ranking

Going a step further in our AI and SEO research, we asked ChatGPT for its response to the question: How is the impact of SEO ranking by Google affected by having so many blogs written by ChatGPT? We purposely posed a neutral question, and ChatGPT generated an insightful response.

How is the impact of SEO ranking by Google affected by having so many blogs written by ChatGPT?

The impact of SEO ranking by Google when many blogs are written by ChatGPT or similar AI tools can be complex and depends on various factors. Here are some potential effects:

Content Quality: If the AI-generated content is of high quality, provides value to readers, and is relevant to search queries, it may positively impact your SEO rankings. However, if the content is low-quality, lacks originality, or is irrelevant to user queries, it can have a negative impact.
Keyword Stuffing: AI-generated content may overuse keywords or phrases, leading to keyword stuffing. Google penalizes this practice, so it can harm your SEO rankings.
User Engagement: Google considers user engagement metrics like bounce rate, time on page, and click-through rate as ranking factors. If AI-generated content fails to engage users, it can lead to lower rankings.
Duplication Issues: AI-generated content may produce duplicate or substantially similar content, which can result in duplicate content issues. Google may choose to index only one version of the content, affecting the visibility of your pages.
Lack of Authority: AI-generated content may lack the authority and credibility that human-authored content can provide. This can impact how Google perceives the trustworthiness of your website.
Content Strategy: An effective SEO strategy involves creating content that aligns with user intent, addresses their needs, and fits into a larger content strategy. Relying solely on AI-generated content may miss the mark in terms of strategy.
Competitive Landscape: If many other websites are also using AI-generated content, it can create a competitive landscape where everyone is producing similar content. This can make it challenging to stand out and rank well.
Algorithm Changes: Google’s algorithms are constantly evolving. While AI-generated content may work well with current algorithms, it may not adapt effectively to future changes, potentially impacting rankings.
User Trust: Some users may be skeptical of content generated by AI and may prefer content created by human experts. Building trust with your audience is essential for SEO success.

In summary, the impact of using AI-generated content on your SEO rankings depends on the quality of the content, how it aligns with SEO best practices, and how it compares to the content produced by competitors. It’s essential to use AI-generated content as a tool within a broader content strategy, complementing it with high-quality, human-authored content that provides value to users and aligns with your SEO goals. Additionally, monitoring the performance of AI-generated content and making adjustments as needed is crucial to maintain and improve SEO rankings over time.

Unlock the Power of Google Jobs with Packerland Websites

In today’s ultra-competitive market for labor, organizations are looking for every advantage in job recruiting. When one of our clients, a metalworking company, wasn’t getting enough applicants from its Indeed career listings, the client contacted our team. She wanted us to help her utilize Google Jobs to reach qualified candidates. She needed our help because employers can’t post jobs directly to Google Jobs. Instead, Google “crawls” websites (uses robots to scan the code) to find job listings and adds the job openings to Google’s database.

Structured Data: Your Key to Google Jobs Success

In order for Google to recognize a job posting on our client’s website, we needed to set special indicators in the code. These indicators create what we call “structured data.” Structured data can be recognized and interpreted easily by Google’s robots.

WordPress Advantage: Powerful Recruitment Features

Packerland Websites builds sites on WordPress, a platform that powers 43% of websites on the internet. To optimize job postings for Google Jobs, our team is adding a Google Job-specific WordPress plugin to websites. Packerland Websites offers this add-on technology for any business looking to recruit and hire qualified personnel with help from Google Jobs.

Google Jobs Integration: Transforming Job Recruitment

Once we incorporate these Google Jobs features into a website, employers can fill out a simple, user-friendly form to create a job posting. The plug-in automatically adds the special indicators for structured data. So, put simply, the plugin enables the client to make a Google Jobs-optimized job posting with as little effort as filling out a form.

Job Posting Optimization: A Guide for Employers

Tips for optimizing a job posting:

Post the job on your company website
Create a new page for each job posting. WordPress websites are set up so that every post in the blog looks like a new page to Google
Make sure postings can be crawled and indexed by Google. Packerland Websites includes this feature in every website through the Google Search Console
Use structured data. The above-mentioned plug-in automatically adds structured data as extra code to a post.
Use Canonical URLs. Packerland Websites includes and manages Canonical URLs on all of our WordPress websites.
Include location, descriptions, expiration, etc. These fields can be managed with the above-mentioned plug-in.

Partner with Packerland Websites

Small businesses that struggle to get fill job openings now have a new web tool to leverage. Packerland Websites provides this affordable product to connect business websites with Google Jobs to expand recruitment potential. Optimize your job listings for Google’s search algorithms with minimal hassle and minimal cost. Contact us today to get started.

Discover the Heart of Packerland Websites: A Culture of Generosity

Packerland Team at the Business Recognition Luncheon 2023

“People don’t care how much you know until they know how much you care.”
Theodore Roosevelt

This quote really struck home with the Packerland Websites team. The Know, Like and Trust Factor is a marketing concept that rings true in our experience as website developers. People are more likely to buy from a company that they are familiar with and have an established relationship. Our Packerland Websites’ team knows a ton about website development, marketing, Search Engine Optimization, cybersecurity, and more. Like President Roosevelt said, all that knowledge doesn’t matter if you’re all brains and no heart. Before we build a website, we build a relationship.

Managing 81 Nonprofit Websites

Some of our most rewarding relationships are the partnerships we develop with nonprofit organizations. Altogether, Packerland Websites manages 81 nonprofit websites. These include the local community theater , churches, schools, business associations, and nonprofits related to youth, veterans, suicide prevention, cancer support, and other interests.

Donating $76K in In-Kind Services

The fact is, our team likes helping people. Simple as that! Nonprofit organizations typically don’t have the financial resources, staffing, or marketing background to develop, launch, and manage their own website. So, we sign on as their partners, walk them through the process, and produce an attractive, secure, and navigable website that meets their objectives. Best of all, we do this at a highly discounted rate. In the past 12 months, we donated $76,438 in services to nonprofits. Generosity is a hallmark of our small business.

Helping Businesses & Nonprofits Succeed

When we have the opportunity to help others, it becomes an opportunity to feel good about ourselves and our work. Helping someone becomes a goal. Work becomes less of a task to be completed and more of a mission to be fulfilled. The motivation to help others makes the actual work more pleasant. As a result, the motivation makes us more productive. Work is more meaningful when you care about others, not just yourself.

Promoting a Service-Focused Corporate Culture

Packerland Websites bases its corporate culture on serving others, and we encourage other small businesses to do the same. When business leaders foster a supportive, service-focused corporate culture, everyone benefits – owners, employees and clients alike.

Ready to Help Your Business or Nonprofit

At Packerland Websites, we believe that “Your Success is Our Success.” Visit our portfolio to see samples of our work. Our portfolio page showcases the ways we help businesses and nonprofits succeed. Contact us today to get to know our team and learn how we can work together to advance the mission of your nonprofit or business. With offices in Green Bay, Marinette, and Abrams, we specialize in website development, digital marketing, and Search Engine Optimization.

4 Tools to Ensure Website Accessibility, ADA Compliance

people pointing to the screen of a laptop computer to represent website accessibility

Only 3 percent of today’s websites are compliant the Americans with Disabilities Act. Yet that low percentage doesn’t necessarily safeguard your organization from potentially being sued for ADA noncompliance. Packerland Websites believes that following ADA guidelines doesn’t just avert messy court cases; it’s also the right thing to do. (Read our blog, ADA Compliance for Websites: Stay Accessible and Out of Court.) ADA guidelines give people with disabilities the same opportunity as everyone else to engage with your website.

Accessibility Guidelines & Common ADA Errors

Businesses and nonprofits have four essential tools to make their websites better comply with ADA guidelines. The first resource gives website owners a directory of Web Content Accessibility Guidelines (WCAG) to follow. The quick reference lists WCAG 2 requirements and gives advisory techniques, examples of usage situations and examples where the website failed to meet the guidelines. Unless you are a website developer, this quick reference probably seems daunting. So, we’ll simplify this list and name the most common issues we see on websites that aren’t ADA compliant. Most commonly found ADA errors:

Low color contrast ratio of text, so text blends into the background, making it difficult to read
Alternative (alt) tags are missing for images. Alt tags are needed because screen reader software reads alt tags aloud, so users know what the image shows.
No announcement when the user navigates away from a website
A website isn’t navigable with keyboard only
Nondescript buttons like “Read More” or “Learn More” don’t include background code to tell the user where the button will take them
No Accessibility Statement which states the website owner’s efforts to be ADA compliant and a process to follow if a user experiences an ADA issue

Real-Time Evaluation & Feedback

The second resource is a browser extension to add an ADA guideline tool to a website. One extension we find helpful is the WAVE Evaluation Tool browser extension (link for Chrome users). This ADA tool evaluates web accessibility and provides feedback regarding accessibility issues. Additionally, WordPress plugins are sometimes added to a website for accessibility. Although they help a lot, WordPress Plugins are NOT a silver bullet for becoming ADA compliant.

Another online FREE option with nothing to download is https://www.experte.com/accessibility. We rarely endorse many third-party websites. With the EXPERTE.com Accessibility Test you can determine the accessibility your website. The tool crawls your website and checks for each subpage if it can be correctly displayed by screen readers. We really like that it will check multiple pages one scan and give screen shot results

Brand-Specific Accessibility Statements

The third resource is an Accessibility Statement Generator. An accessibility statement is an official, written commitment to support accommodations for all individuals with disabilities. The statement includes contact information for accommodation requests and remediation. The accessibility statement should be placed in the footer of every page of your website. We recommend using the Web Accessibility Initiative resource as an Accessibility Statement Generator tool.

Packerland Websites Offers ADA Services

Are the first three ADA-compliant website tools a bit over your head? We get it! The fourth and final resource is the Packerland Websites team. Packerland Websites created an ADA Compliance Report Card, so we can evaluate our clients’ websites and recommend ADA-accessibility updates. Because our team uses industry-leading practices to build websites on WordPress, our websites adapt well for people with disabilities. However, only a thorough evaluation of a website can show ADA accessibility for certain.

Websites that Engage People of All Abilities

These ADA-compliance resources are the Top 4 accessibility checking and standards tools that we recommend. The fourth resource, the Packerland Websites’ team, is the best of the four. Contact us link regarding a website review and ADA-accessibility report card for your website. We look forward to assuring that your organization meets ADA-compliance standards, so your website engages people of all abilities.

ADA Compliance for Websites: Stay Accessible & Out of Court

2 blind people walking with white canes to represent ADA Compliance for websites

A man wearing dark glasses walks into an optometrist’s office and says to the doctor, “Doc, I’m blind.” The doctor looks at him and says, “I see that,” to which the blind man responds, “Gee, you don’t have to rub it in!” This little joke innocently introduces you to a topic that’s no laughing matter. The Americans with Disabilities Act (ADA) ensures individuals with disabilities have access to public services and public places. In addition to the obvious ADA features like ramps, elevators, and closed captioning, ADA regulations also cover websites. Our clients, as the owners of their websites, are ultimately responsible for making sure their website is accessible under the ADA guidelines, and therefore not vulnerable to legal action.

ADA Compliance: The Ethical and Business Benefits

Our team at Packerland Websites believes that following ADA guidelines doesn’t just help website owners avoid costly, cumbersome court cases. ADA compliance also is the right thing to do, ethically and business-wise. Complying with ADA guidelines gives people with disabilities the same opportunities as everyone else to engage with your website. Isn’t that what you want for your business or nonprofit?

Real-Life Consequences: Messy Legal Trouble

The following story really drives home this point. Recently, an Upper Michigan e-commerce company contacted us for advice. A New York attorney took advantage of an opportunity to sue the company for having an ADA-noncompliant website. Basically, the attorney argued that the website’s owner refused to work with people with sight impairments. However, the e-commerce company would have been willing to work with individuals who are sight-impaired and correct the noncompliance issues on the website, but they were unaware of these issues until the lawsuit was filed. By then, it was too late, and the UP company was required to pay a legal settlement and legal fees.

Quick Check: Is Your Website Required to be ADA Compliant?

Because of this ADA-noncompliance legal action, Packerland Websites is stepping up its messaging about ADA-compliant websites. So, you’re probably wondering, “Does my website need to be ADA compliant?” Most likely, the answer is Yes. Websites that are required to be ADA compliant:

Government websites and any organization receiving government money
Websites connected to businesses of public accommodation (hotels, stores, movie theaters, etc.)
Websites that sell goods or services
Websites intended for us by the general public

Taking Action: Bringing Your Website Up to ADA Standards

Your website probably falls into at least one of these categories. Surprisingly, less than 3 percent of today’s websites are ADA compliant. However, this statistic isn’t a strong defense in the event of an ADA lawsuit. Thus, we strongly encourage website owners, including our clients, to bring their websites up to ADA compliance levels. One primary goal of website design is to ensure that individuals with sight impairments and other disabilities have access to the material on a website in a way they can understand. Read about the four tools we recommend to check website accessibility and ADA compliance, then contact us to request ADA services.

Packerland Websites: Offering ADA Services

The Packerland Websites team can evaluate your website using our ADA-accessibility Report Card and recommend any remediation.

ADA Compliance: A Matter of Equality and Rights

The Americans with Disabilities Act isn’t a laughing matter. The ADA is serious protection, granting people with disabilities the same opportunities and rights as everyone else.

Website Navigation: A Maze or a Seamless Experience?

By Alexa Haferkorn, Web Design Specialist at Packerland Websites
Have you ever opened a website and felt like you were walking into a maze? You may have an idea of what you need to find, but getting there is a challenge. Between buttons, hamburger menus, drop-down lists, and image links, the many ways to navigate a website can be overwhelming when not implemented correctly. Not only is this frustrating for the visitor, but as a business owner, you never want your potential customers to get lost on their way to the checkout!

A mom pushing a shopping cart with her daughter to represent how website navigation is like a supermarket.

Organize Web Pages like a Supermarket

Whether or not your website is an online store, organizing your web pages can be a lot like setting up a supermarket. You want visitors to be able to walk in, follow clear signs, and narrow down the area where they’ll find the right product. At Packerland Websites, we aim to make finding information on your site as easy as grabbing a jar of peanut butter from your local Piggly Wiggly.

Create an Intuitive User Journey

As web developers, we have many tools at our disposal to build this customer journey. You may have heard of the terms “UI” or “UX” which stand for “user interface” and “user experience” respectively. These terms refer to the way users interact with a product (in this case, the product is your website) and how they feel, think, and act based on the way the product is designed. A good UI uses text, colors, and other visual cues to clearly direct users to different areas of the site. This creates a high-quality UX in which users feel confident navigating the site and satisfied with how quickly they can find what they’re looking for.

Design the Optimal Website Traffic Flow

Before we dive into designing the look of the website experience, we need to make sure we have a solid structure to build on. After all, a skillfully designed “Dairy” sign won’t do much good in your supermarket if you keep cheese in the cracker aisle and butter with the baking ingredients. This is where our website traffic design comes in. We look at ALL of the information on your site, analyze how visitors are meant to use this information, and design the quickest and easiest paths for your customer to get from the home page to their final destination. This requires not only organizational skills, but also empathy and understanding for the typical website user.

Direct Users with Call-to-Action

Many websites have one primary goal, or Call-to-Action (CTA), along with several secondary goals or information. The CTA is our starting point for how we direct traffic through the site. It might be something like “Shop,” “Donate,” or “Call Us”. We want the path to this action to be as quick and easy as possible for the user so they don’t get confused or frustrated and leave before the action is completed. A good CTA is on the front page in clear, bold text or with an eye-catching visual to make it the most important item on the page.

Map out Goals with Website Navigation Menu

Mapping out the secondary (and even tertiary!) goals of your website is where things can get a little hairy, because we have multiple goals that need to be equally available to users. To achieve this, almost every website has a navigation menu at the top of the page with a list of page links to visit. Many of our sites start with 4-7 page links in the main website navigation menu. If there are more than 7 pages on the website, we start grouping the links under larger topics. For instance, if your website has a page for Window Installation and another page for Door Installation, it would make sense to group these two pages under one item called Installation Services in the main menu. Sure, this adds another step for the user who will need to click on Installation Services before seeing the Door Installation page they want to view. But by narrowing down their options in the main menu and using clear labels to direct their next click, we’ve actually made it simpler for them to find the page they need.

Present Clear Website Navigation Options

As your website company, we serve you best by designing a product that your customers will enjoy using. Attractive visuals and unique features are great, but often overlooked is the importance of designing the flow of traffic through a website. As UI Engineer Jared Spool once said, “Good design, when done well, should be invisible.” Our goal is to make navigating your website so intuitive that the user will barely think about it, allowing them to focus on what really matters: your business!

Live to Inspire: Bill Koehne is Business Person of the Year Finalist

By Joan Koehne
My husband, Bill Koehne’s favorite ball cap has “Live to Inspire” printed on the front. The cap originally belonged to our daughter, Janet, but Bill adopted it for himself. Bill, the owner of Packerland Websites, lives to inspire people in many ways. So, that’s why I’m happy that he is one of the Top 3 finalists in the Business Person of the Year contest. The Greater Green Bay Chamber of Commerce sponsors the annual contest, and the 2023 winner will be announced on June 6 in Green Bay. The judging criteria for Business Person of the Year includes four elements. I know I’m biased, but I think Bill shines in all four.

Positively Impacting the Green Bay Business Environment

With the mentality, “Your success is my success,” Bill enjoys mentoring leaders of businesses and nonprofits. He provides clients with concrete strategies to increase their exposure and grow their business. Packerland Websites belongs to seven business organizations, including the Green Bay Innovation Group and Brown County Home Builders Association. Bill places a high value on networking and supporting other small business owners like himself.

Business Innovation and Entrepreneurship

Developing a company from scratch comes with many obstacles. When Bill opened Packerland Websites 12 years ago, (Read the Packerland Websites’ 10th Anniversary blog.) the U.S. was experiencing an economic recession. Bill had just closed his family’s 23-year-old home construction business. Meanwhile, his wife was diagnosed with cancer. From these catastrophic circumstances, he built a thriving company with five employees and offices in Green Bay, Abrams, and Marinette. He didn’t have a model to follow or a mentor to work with. However, he had business smarts, a solid work ethic, and me to support him. He created his own innovative business model and today, the company manages over 500 websites.

Packerland Websites team at the Awards Luncheon

Leadership in Business via Website Development

Businesses and nonprofits know that they need an effective internet presence, but many lack the marketing insight and tools to achieve their goals, like ranking higher on Google or gaining more customers. Packerland Websites develops effective websites and Search Engine Optimization (SEO) strategies that lead to results. Today’s websites are much more than just a brochure on the internet. Instead, they are effective marketing tools powered by SEO, HTTPS security, chat bots, e-commerce stores, mobile responsiveness, and other marketing tools.

Community Development and Engagement

Bill believes in giving back to the community, so Packerland Websites gives nonprofits the VIP treatment. Packerland Websites donated over $60,000 in website services in 2022 and over a quarter of a million dollars over the past five years. The nonprofit closest to his heart is Abrams Spotlight Productions Inc., the local community theater organization. Recently, Bill was the set builder for Lustful Youth, assistant director for White Christmas and Harry the Horse in Guys and Dolls. He helped organize the Green Bay Walleyes for Tomorrow fundraiser for 20 years and serves as committee chairman for Green Bay Innovation Group and Windjammers Sailing Club. At St. Pius Catholic Church, he is a music minister, Eucharistic minister, and lector. He also volunteers at Anchor of Hope TEC (Together Encountering Christ) retreats. He’s a busy guy who’s committed to his faith, family, and community.

Greater Green Bay Chamber Award Finalist

All of us know people who inspire us. I’m married to a man who inspires me. Since 2017, Bill and I have worked together at Packerland Websites. My company, Writer to the Rescue, is the content marketing division. Bill inspired me enough that I nominated him for the Business Person of the Year Award, and I hope he wins. He’s a smart, generous, high-tech people-person who made a lasting impact on the Greater Green Bay area. I can’t wait to hear his name called as the winner of the Greater Green Bay Chamber Business Person of the Year Award.

Google Analytics 4 Starts July 1: What’s Important for Packerland’s Clients

laptop showing Google page. Packerland Websites prepared for Google Analytics 4 upgrade

Every business wants to optimize its online presence. Analyzing the users’ experience is a sure way to determine what works for digital marketing. If you want your website to rank better, “shaking hands” with Google is one of the best ways to do so. Even if you’re not a number-cruncher or like looking at graphs, it’s good to maintain a good relationship with Google.

How Google Analytics 4 Affects You

The next generation of Google analytics is arriving. Google Analytics 4, also known as GA4, was introduced in 2020 as a replacement to Universal Analytics. By July 1, 2023, everyone must upgrade to Google Analytics 4. According to Google, “GA4 is designed for the future of measurement.” Organizations will no longer view data through Universal Analytics. Instead, the data will flow into GA4. Digital marketers will still be able to track website usage and success, just in a new format. However, GA4 is more than just a newer version of Universal Analytics. While both versions collect data about the customer journey on websites and apps, GA4 collects and presents analytics a bit differently.

How Universal Analytics and GA4 Differ

One of the biggest differences is GA4’s event-based data model, instead of a session-based model. What does that mean? In a session-based model, analytics are sent through a web browser as cookies. The cookies track actions during a “session,” like page views and clicks. GA4 monitors “events,” so it logs these different types of data points without differentiating between them. This works better for tracking via different mobile devices.

Another difference is customer lifecycle tracking. Reports show the various customer stages of acquiring, engaging, monetizing, and retaining. Additionally, organizations can create custom reports using little or no coding. In the Explorations section, users can interact with data for advanced analytics.

GA4 also leverages artificial intelligence more than Universal Analytics did. Google Analytics 4 determines predictive analytics, so organizations can better plan their campaigns and activities to engage users. And aligning with today’s focus on data privacy, GA4 improved the privacy controls in reporting.

How Packerland Websites is Responding to GA4

As Google introduces Google Analytics 4, Packerland Websites is taking action. Every new website we build is equipped with GA4 instead of Universal Analytics. Additionally, the Packerland Websites team will add GA4 to its current websites over time. The Packerland Websites’ team wants all clients to have access to the most current measurement techniques to analyze their digital marketing strategies.You can view your website analytics via analytics.google.com. Contact us for more information about GA4 and other marketing tools and techniques like blogging, newsletters, and SEO (Search Engine Optimization).

Fast, Easy, Secure Websites Now More Affordable for BCHBA Members

Bill Koehne accepts a 30-year Brown County Homebuilders membership award. He represented Ark Homes for 20 years and Packerland Websites for 10.

Homebuilders know they need an effective company website, but they’re too busy building homes to shop around for website developers or SEO companies. They lack the time and experience to develop a website that gets results – a website that is eye-catching, secure, fast, mobile responsive, and user-friendly. Packerland Websites understands the demands of home construction because Packerland Websites’ owner Bill Koehne is a former homebuilder.

Partner with a Green Bay Website Developer

The Packerland Websites team developed the Brown County Home Builders Association’s website, and they can develop yours, too. Partner with a Green Bay website developer for websites that are effective marketing tools working for you 24/7/365. Packerland Websites offers Brown County Homebuilders Association members discounts on websites and Search Engine Optimization to convert leads into sales, so home construction companies prosper.

Custom-Built Websites:
Fast to load
Attractive & Navigable
Secure from online threats
Mobile friendly for smartphone users
Easy to update – with training at no extra cost

Receive a Website Discount as a BCHBA Member

Too busy to shop around for a website company? The decision is easy! Packerland Websites, 2140 Velp Avenue, Green Bay, is the “Website of Choice” for the Brown County Homebuilders Association. The Packerland Websites team handles every aspect of the website design process. Our college-trained developers and writers know how to create websites to achieve your goals, like ranking higher in Google searches and getting your phone to ring. Plus, the price is right! BCHBA members quality for a 15% discount on a new or rebuilt website.

Integrate 7 Key Features on a Home Construction Website

Just like every home you build is different, so is every website Packerland Websites builds. However, every homebuilder website includes six key features.

Photo gallery to showcase a homebuilder’s work and breadth of services
The home construction company’s motto, logo and About Us text that distinguishes the company from the competition
One-touch dialing, so visitors can conveniently place a call from their smartphones
Mobile-friendly design to reach the homebuilder’s target audience on the screen that potential customers choose
Simple-to-update Homes for Sale and New Homes pages to easily get the latest home construction message out to a target audience
Testimonials which allow others to describe their building experience and sing your praises
Clear Call to Action, funneling visitors to the Contact Us page or high-interest page

Get Noticed on the Internet with Search Engine Optimization

In addition to website design, development, and hosting, Packerland Websites helps construction companies get noticed on the internet with Search Engine Optimization (SEO) services. By implementing SEO on and off a website, Packerland Websites helps homebuilders gain more traction in a crowded and competitive ranking system. Effective SEO strategies improve a homebuilder’s placement on Google and other search result pages, thereby improving the company’s visibility on the internet.

Contact Us for New or Rebuilt Websites

If you’re new to the home construction business, a website will add credibility to your company. Websites professionally represent a brand day and night. If you already have a home construction website, when is it time to rebuild? If your website is slow, unreliable, difficult-to update, old or mediocre, it’s time for a rebuild. View our portfolio of home construction websites, and contact us to get started.

Design Specialist Joins Packerland Websites

Alexa Haferkorn

Alexa Haferkorn has joined the Packerland Websites team as a WordPress web developer and design specialist. A Little Chute native, Haferkorn earned a Bachelor of Fine Arts in Graphic Communications at Northern Michigan University in 2016.

She previously worked as a Website and Brand Designer at 906 Technologies and a Graphic Designer and Marketing Assistant at Beth Millner Jewelry. Additionally, Haferkorn worked at Packerland Websites as a WordPress web developer and design specialist in 2018-2019.

Bill Koehne, owner of Packerland Websites, said Haferkorn understands what businesses and nonprofits need to maintain a dynamic online presence.
“With her background in graphic design and website development, Alexa brings a combination of talents to Packerland Websites,” he said. “Aside from her technical and artistic skills, she has a knack for communicating with customers to help them create websites that meet their business goals.”

“I’m a creative web designer inspired by bold voices and great passions,” Haferkorn said. “I want to take my client’s business goals and create an environment for them to come to life and connect with the world. I love learning how people think about media and react to visual experiences, which helps me design compelling websites for specific audiences.”

In addition to her work at Packerland Websites, Haferkorn enjoys spending time in the outdoors, especially hiking, biking, and skiing. She also enjoys all things artsy and crafty, so she spends time creating artwork and visiting local art fairs and shows.

To grow your business or organization with a new or rebuilt website or SEO strategies, contact Alexa Haferkorn at Packerland Websites.