This week, a client sent me an awesome story with photos and graphics. It was the organization’s monthly newsletter, and it was slick. But I think my client is missing a golden opportunity to get more bang for their buck. Why not publish the article, photos and graphics on their website as blog articles? Then, they can shorten the newsletter a lot and add a Read More button to take the reader to their website for the full story. This is how email marketing makes you money. They drive traffic to your website when conversions happen.
Advantages of website blog posts vs. stand-alone email campaigns:
- The newsletter articles, photos, and graphics become archived stories. Anyone who visits your website can enjoy the content. The content isn’t just for the newsletter subscribers.
- The articles, photos, and graphics show what you are about, rather than just telling what you are about.
- Better user engagement and experience. Blog stories help visitors identify with you, your products and services which can increase conversion rates of sales
- Terrific keyword density for Google ranking
Increasing the Open Rate
People don’t always have time to read a long story. Oftentimes, they like to scan more than read. If they read a summary and the topic interests them, they can click a link to read the full story. If the topic doesn’t interest them, they know they didn’t spend a lot of time checking it out. When they see the next email, they are likely to open it again, knowing they can scan the topics. This strategy increases the open rate for email campaigns.
A Newsletter as a Mini-Me Website
Imagine this: Instead of having people search for your website, you email a mini-me of your website to them. The design incorporates your website’s colors, logo, and branding. Navigation buttons link directly to your website. Readers who aren’t interested in your articles may be interested in something they see in the navigation menu instead. They might contact you about a product or service you offer that’s unrelated to the email marketing. Clickable buttons/links at the top of a newsletter make it easy to get in touch.
Free Email Template, Blog & Mentoring
The best part is that a blog and newsletter template cost nothing:
- Packerland Websites includes a free blog with every website we develop
- Our team offers free mentoring to recommend ways to leverage the blog
- If Packerland Websites manages your Constant Contact account, Constant Contact will build a template as a free courtesy. The template drives traffic to your website and boosts open rates.
The Constant Contact Email Platform
The primary purpose of marketing content is to educate, inform, and entertain. Newsletters promote your brand and drive traffic to your website. We recommend using Constant Contact as your email campaign platform. Constant Contact enables you to create, personalize, send, and track email campaigns. We have used this email marketing platform for years. It’s easy to design an email, upload contacts, and divide contacts into various lists. To indicate reader engagement, Constant Contact reports the open rate, click rate, and other statistics. Some Constant Contact subscriptions also enable you to see who clicked on which articles, so you can follow up.
Contact Us to Manage Your Email Campaign
If you don’t have the resources internally to manage email campaigns, Packerland Websites offers this marketing service. Contact us to see samples of our work and email results. Our engagement results consistently exceed industry standards. Turn clicks into cash by leveraging email marketing campaigns to the fullest.