“My website has gone missing!” a business owner recently told me. “I don’t see it anywhere on Google when I search for it. How are people going to find me now?” This business owner was obviously concerned about being dropped from search engine rankings.
Google Migrates to Mobile Indexing
So, why did this business’ website suddenly drop off the Google ranking list? Simple answer: The website wasn’t mobile responsive. On July 5, 2024, Google migrated to mobile indexing for Google Search. As a result, Google stopped indexing websites that are not accessible on mobile devices.
Mobile-Responsive Websites are Ranking
Here’s some background. Google Search uses Googlebot, a smartphone tool, to crawl mobile-responsive websites. The Googlebot indexes and ranks websites based on this process. Google Search exclusively indexes websites with content that resizes for smartphones, laptops, and tablets. If your website isn’t accessible on mobile devices, your website is no longer indexable. Therefore, Google no longer is ranking your website, either.
Consumers Consult Search Engines
Dropping out of Google ranking certainly is concerning, because Google is the king of search engines. People search online for everything these days. Typically, they search Google ranking more often than Yahoo, Bing, or other search engines to find the products and services they seek. That’s why a well-built, mobile-friendly website isn’t just a luxury for today’s small businesses. Mobile-compatible websites are a necessity!
Packerland Websites Optimizes for Google Search
Packerland Website optimizes websites with industry-leading digital marketing tools and practices. Beginning in 2013, we incorporated mobile compatibility into every website we built. A website with a mobile-friendly design resizes and reformats to fit any screen. Users with a smartphone, tablet or other mobile device can easily navigate and read webpages. Additionally, with one-touch dialing, users can press a button to call a business or nonprofit. So convenient! They also can click on an address to view a Google map – leading them to your doorstep.
Contact Us for Mobile-Compatible Websites
The time has come and gone to upgrade all websites that don’t resize for mobile devices. Contact us today to get started on a mobile-responsive website designed to achieve your goals. Our websites are more than just a business card on the internet. Instead, our websites act as tools to accomplish specific goals, like a Swiss Army Knife of Marketing.