Business owners sometimes struggle to find the time to write content for their business website. Although they are experts in their field, they’re not necessarily experts at writing. And even if they are skillful writers and great storytellers, their time may be better spent on other facets of their business, including the tasks they alone can handle.

Writer to the Rescue, the content writing division of Packerland Websites, can help. By working with Joan Koehne, the Wonder Writer, businesses save time and energy and come away with effective content written specifically to meet their business objectives.

The process starts by having clients review a questionnaire, http://writertotherescue.com/website-content/questionnaire-for-website-content/, which is a good starting point for Joan to learn about their business and formulate website content that’s well-written and meaningful to the target audience.

Compelling content has many advantages:

• Reduces bounce rates

• Keeps visitors engaged longer

• Makes audience more likely to act in the way you envision to meet your business objectives

• Helps you build your authority in the field

• Grows your reputation as an industry leader

• Customizes your brand image

• Presents a tone and voice that reflect your vision and mission

• Helps your website rank higher on search engine result pages.

Whether you’re creating a new website or rebuilding a current one, Joan can work with you to create original content that accurately and professionally tells your story. Trust the Wonder Writer to convert your expertise into effective content. Contact her today at 920-639-1865 or Joan@WriterToTheRescue.com.

The words “My website got hacked!” send shivers down people’s spines, even more so, web developers’. Why? Because the question often comes down to who is responsible. Simply put, the hacker is responsible. No one asked for this.

The real question is this: Who is responsible for cleaning things up? It is a good question. Much of the answer depends upon how your website is built. If it is an all HTML site, this is going to place a greater burden upon the developer. If this a CMS, content managed system site, such as WordPress, Drupal or Joomla, then the answer is: It depends.

WordPress is free, open source software, and its terms of service states that the software is licensed under the GNU General Public License. The GNU General Public License (GNU GPL or simply GPL) is a widely used, free software license which guarantees end users the freedom to run, study, share and modify the software. There is no guarantee for performance or anything else. Unfortunately, it is also the system hackers like to target because the software is free for them to view as well.

Over 74,000,000 or 25% of the web is powered by WordPress. This makes WordPress a popular target for hackers to look at as well, because a single virus has many places to check out. Good website developers do their best to have a website built properly to make it more difficult to have hackers break in.
However, that still does not answer the question of who’s responsible for fixing the website once it’s hacked.

Here are a few items to consider.

• Whose website is it?- Do you own your website?- Do you lease your website (essentially renting a website versus purchasing)?
• How did the hack occur?- Was it password compromised? If so, through whose password?- Was the virus or hack accidentally or uploaded and by whom?- Was it a vulnerability that snuck in between updates? (If you ever wonder why there are so many updates, it is usually because of added features or fixed bugs including those that hackers have exploited.)
• Is there a security agreement in place?- Security is different than hosting, different than maintenance and different than management- Are there disclaimers or limits within the security agreement?

Essentially, without some type of security agreement in place, the burden of fixing the website will land on the owner of the website, unless the owner can show negligence by the hosting service or developer.

A hacked website is similar to a flat tire on a car. Without some type of roadside warranty on your tire, you need to show negligence in order to prove someone else is at fault. Otherwise, the owner of the car is stuck taking care of a flat tire, even if it is a brand new set of tires.

We certainly would not want to leave this on such a dismal note, so here are some suggestions to consider.

• Have a regular maintenance schedule- Although this is no guarantee against hacking, it offers a huge layer of protection. Many updates are put in place AFTER hacks and vulnerabilities are discovered.- Auto updates are a tool to consider as well
• Secure passwords- This is one of your No. 1 defenses and helps to ensure your site is protected.
• Limited access to users- Editor hacks would be less severe than an admin hack
• Good hosting, which allows for regular backups- If the hack is discovered early enough, sometimes it can be fixed simply by rolling the site back to some point in the last thirty days. Note, a review of all systems, plugins, software and theme updates should be done as part of the rollback process.
• Monitor plugins
• Site-wide backup of source files
• SSL Certificate, which are files that allow secure connections between a web server and browser
• Consider third party solutions when collecting sensitive information like credit card data or personal information.
• Site Lock Plans- Daily malware scanning and removal (manual removal may cost extra)
• Have a security agreement in place- This does not guarantee your website won’t be hacked. It is more like insurance. If your site is hacked, you have insurance to help take care of the problem.

Even with all the above efforts, hackers are still trying to get in. If Target and Home Depot websites can get hacked with the security these corporations have in place, there is no 100% guarantee you can prevent it from happening to you. Unfortunately, there is not one perfect cure-all.

How does a security agreement work? Essentially, the people supplying the plan are most likely taking many, if not all, of the suggestions above and putting them into use. On top of that, they are factoring in time to take care of the hacks that still get through, because they know that a percentage of websites, even with protections, still have the possibility of issues.

Unless the hackers themselves are nabbed, the question is not so much who is responsible, but what allowed the hack to occur and how is it going to be fixed? Hopefully, if you do not have a security agreement, you were fortunate to choose a web developer willing to work with you to remedy the problem.

Choosing colors for web sites can sometimes be a daunting task. A web designer can spend hours in getting the right look to a banner and the basic colors.

Some helpful hints are to look at past advertisements that you may have run. Do you like the look and color layout? What are the colors in your logo?

Another great idea is to take a photograph or image that represents what you want. Individual colors can be drawn from that image. These can be used in background, text color and more.

When communicating with someone, especially a website designer about color choices, a challenge arises. There are so many variants of colors that green is not simply just green anymore. Having to adjust colors takes time and can be a drawn out process.

The three primary colors are red, blue and yellow. Secondary colors are purple, green and orange. From there it keeps breaking down into many more combinations.

Color choice can affect someone’s thoughts and moods. They may also be a determining factor on how longs someone remains on your site.

Men and women typically have a different color preference Men lean towards blue and orange to red and yellow, while women prefer red to blue and yellow to orange. Women can perceive considerably more colors than men can. In other words, while men may find peach, teal or peacock as mere notions, women associate these things with colors.

Culture can have an effect also. White represents a color of purity in western cultures but may be bad luck in eastern cultures.

Color choice may depend on if you want to be soothing, dramatic, exciting or informational. Red is dramatic and exciting, while blue may be soothing and relaxing. Red may be better for food and blue for business.

You want to avoid having too many colors. It will create eye fatigue and eventually make your website look jumbled and confusing. Typically, three colors are suggested. A couple more complimenting may not hurt, but it is a judgment call.

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Primary Colors are the root colors Red, Blue and Yellow. From the primary colors other colors can be developed.

Secondary Colors come from the midpoints of combining any two adjacent primary colors which are Violet, Green and Orange.

Tertiary Colors are a third generation color that come between the secondary colors: yellow-orange, red-orange, red-violet, blue-violet, blue-green, and yellow-green.

Complementary Colors are colors that are opposite of each other as shown on the wheel. Some complementing colors are red and green, blue and orange, yellow and purple.

Analogous Colors provides a harmony and blending of the colors. They would be three adjacent colors such as blue, green and yellow. They give a comfortable feeling as found in nature.

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The RGB color model shows colors in which red, green and blue light are added together in various ways to reproduce a broad array of color The name of the model comes from the initials of the three colors, red, green, and blue.

The values vary from 0 to 255.

(0, 0, 0) is Black
(255, 255, 255) is White
(255, 0, 0) is Red
(0, 255, 0) is Green
(0, 0, 255) is Blue
(255, 255, 0) is Yellow
(0, 255, 255) is Cyan
(255, 0, 255) is Magenta

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When selecting colors with your website designer, a great resource is Wikipedia, which gives many colors and their RGB color codes. Use the following links to make sure you and your designer are on the same page.

For more ideas on colors, you can also read about color strategies.

Wikipedia gives a good review of web colors
http://en.wikipedia.org/wiki/Web_colors

Wikipedia gives a list of colors to choose from
http://en.wikipedia.org/wiki/List_of_colors

Color Strategies

When selecting colors with your website designer, a great resource is Wikipedia which gives many colors and their RGB color codes.

Colors affect our primary sense of vision and therefore can stir different feelings within a visitor. The culture in which someone lives in and their personal experiences will impact how they may mentally interpret a particular color.

An absolute statement on what impression a particular color makes is impossible. However, if understand some of the concepts of our western culture it will help us to see how varying a color and combining with others will create different moods and impacts.

Here is a chart that shows different connotations often associated with different colors.

[row]
[column lg=”4″ md=”4″ sm=”12″ xs=”12″ ]
Color
White
Red
Yellow
Brown
Green
Blue
[/column]
[column lg=”4″ md=”4″ sm=”12″ xs=”12″ ]
Positive
Clean, innocent, pure
Strong, brave, passionate
Happy, friendly, optimistic
Warm, earthy, mature
Natural, tranquil, relaxing
Strong, trustworthy
[/column]
[column lg=”4″ md=”4″ sm=”12″ xs=”12″ ]
Negative
Cold, empty, sterile
Dangerous, aggressive
Cowardly, annoying, brash
Dirty, sad, cheap
Jealous, inexperienced
Cold, depressing, gloomy
[/column]
[/row]

These are not absolutes. Check out sites similar to the one you want to have built and see which color gives you a feeling that you would like to instill in visitors to your site. Although your site will be unique in its own way, it will help to give you some ideas.

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These are not absolutes. Check out sites similar to the one you want to have built and see which color gives you a feeling that you would like to instill in visitors to your site. Although your site will be unique in its own way, it will help to give you some ideas.

[row]
[column lg=”6″ md=”12″ sm=”12″ xs=”12″ ]

[/column]
[column lg=”6″ md=”12″ sm=”12″ xs=”12″ ]

[/column]
[/row]

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When selecting colors with your website designer. A great resource is Wikipedia which gives many colors and their RGB color codes. Use the following links to make sure you and your designer are on the same page.

Wikipedia gives a good review of web colors
http://en.wikipedia.org/wiki/Web_colors

Wikipedia gives a list of colors to choose from
http://en.wikipedia.org/wiki/List_of_colors