Color Strategies

colorsColor Strategies

color vendiagramWhen selecting colors with your website designer, a great resource is Wikipedia which gives many colors and their RGB color codes.

Colors affect our primary sense of vision and therefore can stir different feelings within a visitor. The culture in which someone lives in and their personal experiences will impact how they may mentally interpret a particular color.

An absolute statement on what impression a particular color makes is impossible. However, if understand some of the concepts of our western culture it will help us to see how varying a color and combining with others will create different moods and impacts.

Here is a chart that shows different connotations often associated with different colors.

Color
White
Red
Yellow
Brown
Green
Blue
Positive
Clean, innocent, pure
Strong, brave, passionate
Happy, friendly, optimistic
Warm, earthy, mature
Natural, tranquil, relaxing
Strong, trustworthy
Negative
Cold, empty, sterile
Dangerous, aggressive
Cowardly, annoying, brash
Dirty, sad, cheap
Jealous, inexperienced
Cold, depressing, gloomy

These are not absolutes. Check out sites similar to the one you want to have built and see which color gives you a feeling that you would like to instill in visitors to your site. Although your site will be unique in its own way, it will help to give you some ideas.


These are not absolutes. Check out sites similar to the one you want to have built and see which color gives you a feeling that you would like to instill in visitors to your site. Although your site will be unique in its own way, it will help to give you some ideas.

Color Example colors
Color Example

 


When selecting colors with your website designer. A great resource is Wikipedia which gives many colors and their RGB color codes. Use the following links to make sure you and your designer are on the same page.

WikiupediaWikipedia gives a good review of web colors
http://en.wikipedia.org/wiki/Web_colors

Wikipedia gives a list of colors to choose from
http://en.wikipedia.org/wiki/List_of_colors