SEO Reality

SEO Reality

SEO RealitySEO reality sometimes gets lost when it is coming from telemarketers and fast talking salespeople. Add on top the lack of knowledge and confusion and finding a good SEO person feels like a gamble.

With people not really knowing what they are buying many people can set their own price. Some places charge up to $300 just to tell you what is broke. I like to use actions instead of words. I rather go into a meeting with a written analysis of on-site SEO as well as off-site SEO and why I believe the strategy will have an impact.

Real SEO efforts are like grains of sand on a scale adding weight. Because search engines guard exactly how they rank it can be difficult knowing exactly how much effort or time it will take. The moment someone guarantees page 1 rankings without paid advertising, a red flag should immediately jump out. Just ask Google.

Confusion is sometimes created with acronyms used by Internet techys, especially when terms are similar.  For example; SEO, search engine optimization means to rank organically (laymen’s terms for natural or unpaid ranking obtained through strategy). SEM, search engine marketing means buying adds to advertise on Internet pages.

Although I do both, the long term SEO strategy and goal is to make it easier for someone to find you versus you searching and paying for them (as in one click at a time).

Not everyone may find this stuff as super cool and interesting as maybe I do. It is like a gaming strategy creating the most opportune chance to be successful along with the reward of watching a site rise higher in standings which will result in greater success.

At the end of an SEO meeting, there are a number of options:

• Do nothing (yes deciding to do nothing is still a decision)
• Do it yourself
• Use someone else
• Hire me

It is really that simple. What does it cost you to look?

One thought on “SEO Reality

  1. Ryan Hussem

    Thank you for sharing this article with us.
    This question if SEO is dead or not is asked everywhere by everyone. And one answer that I read and believe says : “Many websites that says that SEO is dead are only trying to sell you their useless SEO software”.
    SEO is not dead and it won’t, it just indexing algorithms gets updated once every while.

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