Stay Ahead in SEO: Strike a Balance with AI-generated Content

Smartphone showing ChatGPT website

For those of us who specialize in marketing. Artificial Intelligence presents so many opportunities. AI can produce video scripts, news releases, blog articles, Facebook posts, and so many other types of marketing collateral. Imagine the Search Engine Optimization (SEO) impact that AI-generated content can have. For example, we have seen companies publish multiple blog articles loaded with targeted keywords. Reading through the articles, it’s obvious they are AI-generated blogs written to manipulate SEO and not geared to a human audience. 

Avoid Black Hat Tactics with AI-generated Content

In the industry, we call this Black Hat SEO – finding loopholes in SEO to gain artificially high rankings. The better choice is White Hat SEO – high-quality content and other techniques that maintain a website’s integrity.  Essentially, White Hat SEO compels us to use ChatGPT and other AI resources wisely. AI is a useful tool for brainstorming and generating content but should not be a stand-alone SEO and blog-writing solution.

Read What ChatGPT Says About AI & SEO Ranking

Going a step further in our AI and SEO research, we asked ChatGPT for its response to the question: How is the impact of SEO ranking by Google affected by having so many blogs written by ChatGPT? We purposely posed a neutral question, and ChatGPT generated an insightful response.

How is the impact of SEO ranking by Google affected by having so many blogs written by ChatGPT?

The impact of SEO ranking by Google when many blogs are written by ChatGPT or similar AI tools can be complex and depends on various factors. Here are some potential effects:

  1. Content Quality: If the AI-generated content is of high quality, provides value to readers, and is relevant to search queries, it may positively impact your SEO rankings. However, if the content is low-quality, lacks originality, or is irrelevant to user queries, it can have a negative impact.
  2. Keyword Stuffing: AI-generated content may overuse keywords or phrases, leading to keyword stuffing. Google penalizes this practice, so it can harm your SEO rankings.
  3. User Engagement: Google considers user engagement metrics like bounce rate, time on page, and click-through rate as ranking factors. If AI-generated content fails to engage users, it can lead to lower rankings.
  4. Duplication Issues: AI-generated content may produce duplicate or substantially similar content, which can result in duplicate content issues. Google may choose to index only one version of the content, affecting the visibility of your pages.
  5. Lack of Authority: AI-generated content may lack the authority and credibility that human-authored content can provide. This can impact how Google perceives the trustworthiness of your website.
  6. Content Strategy: An effective SEO strategy involves creating content that aligns with user intent, addresses their needs, and fits into a larger content strategy. Relying solely on AI-generated content may miss the mark in terms of strategy.
  7. Competitive Landscape: If many other websites are also using AI-generated content, it can create a competitive landscape where everyone is producing similar content. This can make it challenging to stand out and rank well.
  8. Algorithm Changes: Google’s algorithms are constantly evolving. While AI-generated content may work well with current algorithms, it may not adapt effectively to future changes, potentially impacting rankings.
  9. User Trust: Some users may be skeptical of content generated by AI and may prefer content created by human experts. Building trust with your audience is essential for SEO success.

In summary, the impact of using AI-generated content on your SEO rankings depends on the quality of the content, how it aligns with SEO best practices, and how it compares to the content produced by competitors. It’s essential to use AI-generated content as a tool within a broader content strategy, complementing it with high-quality, human-authored content that provides value to users and aligns with your SEO goals. Additionally, monitoring the performance of AI-generated content and making adjustments as needed is crucial to maintain and improve SEO rankings over time.