Bill’s Blog

Converting your expertise into content

Struggling to find time to write content Business owners sometimes struggle to find the time to write content for their business website. Although they are experts in their field, they’re not necessarily experts at writing. And even if they are skillful writers and great storytellers, their time may be better spent on other facets of their business, including the tasks they alone can handle.

Writer to the Rescue, the content writing division of Packerland Websites, can help. By working with Joan Koehne, the Wonder Writer, businesses save time and energy and come away with effective content written specifically to meet their business objectives.

The process starts by having clients review a questionnaire,, which is a good starting point for Joan to learn about their business and formulate website content that’s well-written and meaningful to the target audience.

Compelling content has many advantages:

• Reduces bounce rates

• Keeps visitors engaged longer

• Makes audience more likely to act in the way you envision to meet your business objectives

• Helps you build your authority in the field

• Grows your reputation as an industry leader

• Customizes your brand image

• Presents a tone and voice that reflect your vision and mission

• Helps your website rank higher on search engine result pages.

Whether you’re creating a new website or rebuilding a current one, Joan can work with you to create original content that accurately and professionally tells your story. Trust the Wonder Writer to convert your expertise into effective content. Contact her today at 920-639-1865 or

Packerland Websites is growing

Packerland Websites Moving day
Moving to 2140 Velp Avenue Green Bay, Wisconsin

When I first opened Packerland Websites, I took pride in telling people I was a full-time web developer, unlike so many other developers who built websites on the side. Fast forward to today, and I have an even more exciting story to tell. Packerland Websites has grown from a business managed by a single owner/operator to a team of four full-time web professionals, each with our own strengths.

Our two full-time website designers are competent in all aspects of web design. They love to tackle projects of any size or complexity. They thrive on the challenge of staying current with the ever-evolving world of website design, and most importantly, they know that satisfying clients is their No. 1 goal.

Diane Markovich has been designing websites since 2006 and earned an Associate degree in web design in 2017. She previously earned certificates in applied graphics for model design and small business bookkeeping. A small business owner herself, Diane knows the importance of building websites that meet your business objectives.

Jessica Pitttman earned a college degree in animal science and then decided to pursue a career in photography. From there, she branched into website design and has been working professionally since 2013. A self-taught designer, she’s eager to learn more about how to build websites that get noticed.

My wife, Joan Koehne, a seasoned journalist, anchors the content writing division of Packerland Websites. She enjoys using her interviewing and writing skills to develop original website content that entertains, informs and prompts people to act. She’s an active blogger and a content marketing specialist. She earned a Bachelor’s degree in journalism and an Associate degree in social media marketing.

In addition to this impressive team, Packerland Websites is supported by a talented and experienced group of contributors. Our graphic designers, social media marketing specialists, and search engine optimization professionals give you the breadth of services necessary to build and maintain a vibrant online presence for your business or organization.

I believe we stand out in the crowd of website developers because of our strong team. Packerland Websites is small enough to offer the personalized service you deserve and large enough to successfully complete projects of all varieties. At Packerland Websites, we take a business/marketing approach to website building. A solid return on investment and successful web results are our goals.

Website Colors

Color line
Choosing colors for web sites can sometimes be a daunting task. A web designer can spend hours in getting the right look to a banner and the basic colors.

Some helpful hints are to look at past advertisements that you may have run. Do you like the look and color layout? What are the colors in your logo?

Another great idea is to take a photograph or image that represents what you want. Individual colors can be drawn from that image. These can be used in background, text color and more.

When communicating with someone, especially a website designer about color choices, a challenge arises. There are so many variants of colors that green is not simply just green anymore. Having to adjust colors takes time and can be a drawn out process.

The three primary colors are red, blue and yellow. Secondary colors are purple, green and orange. From there it keeps breaking down into many more combinations.

Color choice can affect someone’s thoughts and moods. They may also be a determining factor on how longs someone remains on your site.

Men and women typically have a different color preference Men lean towards blue and orange to red and yellow, while women prefer red to blue and yellow to orange. Women can perceive considerably more colors than men can. In other words, while men may find peach, teal or peacock as mere notions, women associate these things with colors.

Culture can have an effect also. White represents a color of purity in western cultures but may be bad luck in eastern cultures.

Color choice may depend on if you want to be soothing, dramatic, exciting or informational. Red is dramatic and exciting, while blue may be soothing and relaxing. Red may be better for food and blue for business.

You want to avoid having too many colors. It will create eye fatigue and eventually make your website look jumbled and confusing. Typically, three colors are suggested. A couple more complimenting may not hurt, but it is a judgment call.

color wheelPrimary Colors are the root colors Red, Blue and Yellow. From the primary colors other colors can be developed.

Secondary Colors come from the midpoints of combining any two adjacent primary colors which are Violet, Green and Orange.

Tertiary Colors are a third generation color that come between the secondary colors: yellow-orange, red-orange, red-violet, blue-violet, blue-green, and yellow-green.

Complementary Colors are colors that are opposite of each other as shown on the wheel. Some complementing colors are red and green, blue and orange, yellow and purple.

Analogous Colors provides a harmony and blending of the colors. They would be three adjacent colors such as blue, green and yellow. They give a comfortable feeling as found in nature.

Color spectrumThe RGB color model shows colors in which red, green and blue light are added together in various ways to reproduce a broad array of color The name of the model comes from the initials of the three colors, red, green, and blue.

The values vary from 0 to 255.

(0, 0, 0) is Black
(255, 255, 255) is White
(255, 0, 0) is Red
(0, 255, 0) is Green
(0, 0, 255) is Blue
(255, 255, 0) is Yellow
(0, 255, 255) is Cyan
(255, 0, 255) is Magenta

color vendiagram

When selecting colors with your website designer, a great resource is Wikipedia, which gives many colors and their RGB color codes. Use the following links to make sure you and your designer are on the same page.

For more ideas on colors, you can also read about color strategies.

WikiupediaWikipedia gives a good review of web colors

Wikipedia gives a list of colors to choose from

Color Strategies

colorsColor Strategies

color vendiagramWhen selecting colors with your website designer, a great resource is Wikipedia which gives many colors and their RGB color codes.

Colors affect our primary sense of vision and therefore can stir different feelings within a visitor. The culture in which someone lives in and their personal experiences will impact how they may mentally interpret a particular color.

An absolute statement on what impression a particular color makes is impossible. However, if understand some of the concepts of our western culture it will help us to see how varying a color and combining with others will create different moods and impacts.

Here is a chart that shows different connotations often associated with different colors.

Clean, innocent, pure
Strong, brave, passionate
Happy, friendly, optimistic
Warm, earthy, mature
Natural, tranquil, relaxing
Strong, trustworthy
Cold, empty, sterile
Dangerous, aggressive
Cowardly, annoying, brash
Dirty, sad, cheap
Jealous, inexperienced
Cold, depressing, gloomy

These are not absolutes. Check out sites similar to the one you want to have built and see which color gives you a feeling that you would like to instill in visitors to your site. Although your site will be unique in its own way, it will help to give you some ideas.

These are not absolutes. Check out sites similar to the one you want to have built and see which color gives you a feeling that you would like to instill in visitors to your site. Although your site will be unique in its own way, it will help to give you some ideas.

Color Example colors
Color Example


When selecting colors with your website designer. A great resource is Wikipedia which gives many colors and their RGB color codes. Use the following links to make sure you and your designer are on the same page.

WikiupediaWikipedia gives a good review of web colors

Wikipedia gives a list of colors to choose from

SEO Reality

SEO RealitySEO reality sometimes gets lost when it is coming from telemarketers and fast talking salespeople. Add on top the lack of knowledge and confusion and finding a good SEO person feels like a gamble.

With people not really knowing what they are buying many people can set their own price. Some places charge up to $300 just to tell you what is broke. I like to use actions instead of words. I rather go into a meeting with a written analysis of on-site SEO as well as off-site SEO and why I believe the strategy will have an impact.

Real SEO efforts are like grains of sand on a scale adding weight. Because search engines guard exactly how they rank it can be difficult knowing exactly how much effort or time it will take. The moment someone guarantees page 1 rankings without paid advertising, a red flag should immediately jump out. Just ask Google.

Confusion is sometimes created with acronyms used by Internet techys, especially when terms are similar.  For example; SEO, search engine optimization means to rank organically (laymen’s terms for natural or unpaid ranking obtained through strategy). SEM, search engine marketing means buying adds to advertise on Internet pages.

Although I do both, the long term SEO strategy and goal is to make it easier for someone to find you versus you searching and paying for them (as in one click at a time).

Not everyone may find this stuff as super cool and interesting as maybe I do. It is like a gaming strategy creating the most opportune chance to be successful along with the reward of watching a site rise higher in standings which will result in greater success.

At the end of an SEO meeting, there are a number of options:

• Do nothing (yes deciding to do nothing is still a decision)
• Do it yourself
• Use someone else
• Hire me

It is really that simple. What does it cost you to look?


Frequently Asked QuestionsFAQ’s Frequently Asked Questions

What do I need in order to set up a website?
The primary elements are a domain name ( Good content and a server where your site can be uploaded; and webhosting, which is basically a computer called a server that your html website sits on. Thus, when someone calls on your name, they will find the hosting computer which will send them your website information. (We help you get all of this.)

Do I need SEO, Search Engine Optimization?
Search Engine Optimization is not really an option to skip, unless you are purposely trying to keep your website hidden from public. There is both on and off page optimization that should be considered. This is necessary to help obtain organic (free) traffic and make it easier for your visitors to find you.

How long does it take to build a website?
The average amount of time is 3-6 weeks and depends upon the requirements of the site. Much depends upon how fast you get all your information to us. In extreme circumstances it can be done faster depending upon schedule.

How much does a domain name cost?
A domain name is your piece of Internet real estate. You will pay an annual fee of about $15-$20 per year. You can register for multiple years. Choosing a good name makes a big difference in how people will see you. We will be happy to assist you in making a good choice.

How much does hosting cost?
Hosting will vary depending upon the package you choose. It can range from $10 to $35 per month. Our most common package is $25.00 a month, which includes minor maintenance to your website.  Other items may include SSL certificates and ecommerce solutions. We will help choose the best package to meet your needs.

What if I already have my domain name and/or hosting?
We certainly can work with your domain name and hosting. We are more proficient at working with name and hosting which we provide, since that is a service we offer. We do not charge anything additional if you already have your domain name; however, you become more responsible for having the proper settings in place with your provider. For about $15 you can transfer your name to Packerland Websites and at the same time get an additional year added to your domain name for doing the transfer.

How much information do I need to supply?
It depends. You website project will be more affordable if you provide permission ready text and images that we can use to build your site. We do offer photography as well as writing and editing services for a fee. We can give you tips on the easiest way to submit your information for use on your website. Let us help create a road map for you to make the process more easy.

What is website maintenance?
Website Maintenance is taking vare of the servers where your site is hosted and software updates. We also offer some minor content management, but have systems that are free to use after your site is built.

What payment options are available?
Typically we require 25% down to get going. Most people prefer checks. We also can receive payments through most major credit cards through PayPal. Websites can be either a one time purchase or a monthly lease if it helps to fit your budget.

Spam Season is Here

spamSummer is wrapping up and spammers are at it with messages like:

I’m experiencing issues loading your site on my mobile device. This is a fairly common issue, especially since this April, when Google started heavily rewarding sites with a speedy mobile user experience, and punishing those with bulky, lagging designs that aren’t suited to small, vertical screens. With over 50 percent of people browsing the internet with their phones, that’s a fair share of the market to consider.

My team has over ten years of experience developing elastic designs that can be viewed on any device. We’re also Google Partners and have received accolades from Inc. Magazine and the LA Business Journal. We would be happy to jump on a call with you to review these problems and more to help your brand get the best online visibility possible. What day this week works best for a call?
Your website is not being seen by major search engines like Google, Yahoo and Bing.

Your domain name expires now.

I am death and hearing impaired and……

Things to look for:
• Did they list a website of theirs?
•Did they give a phone number in which a real person answers (if you want to risk calling it?)
•Is the return email addresses Gmail or other generic mail service.
•Are there misspellings.
•Does it just smell wrong?

If in doubt, check with your web developer. There is a good chance they are starting to put together a form note since it is now happening so much. Some like me may be tired of it and actually make a blog post.

These are scammers and spammers, so be careful.

Website Information

Website TypesPaint Brush Stroke

There are as many website designs as you can imagine. Many contain similar elements.

When designing a site, a person must keep in mind, “What is the goal and what needs to be accomplished?”

Do you want a quick, easy and affordable page to ensure some type of web exposure? An info site normally made up of 1 or 2 pages acts as a colored flyer. It allows people to find you on the web. Even more important, it gives them a way to get in contact with you.

Do you have a product you want to sell like real estate or basic services? Then you may want a mini site, which is a little larger than, the info site but maybe has a page for photos and or maps.

Are you looking for a basic business site that is clean, professional and attracts customers to you without breaking the bank? We can design a website from nearly twenty web site templates that we have recently worked with and designed.

Are you looking for a custom site that matches your company colors and other marketing tools? For not much more cost, you can have a basic site that meets your need similar to the basic site, but one that is a custom design.

Finally, we can pretty much create whatever size and type of site you want. The sites listed are the most common sites that many small businesses are looking for while trying to stay within a tight budget. We would be happy to work directly with you in determining what would be the best solution for you

From here the possibilities go on. There is virtually no limit to the size of website that you can build.

To learn about the importance of the colors you choose for your website, click here.

To Like or Not to Like, That is the Facebook Question

10472388_sMy hand hovered over the Like button with confusion this week when someone posted an obituary. This is known as a Facebook vocabulary challenge.

How do you like something that you do not like or is sad or unsure of the situation, but want to connect with the person?

The reality is that it is OK to click like as it is a “button” and although the text says “like” what it truly indicates is that you are connected to the person and acknowledge the reading of it and the connection to your friend.

In an ideal world perhaps Facebook would give us buttons such as Like, Not Like, Are You Freaking Kidding Me and a Right On button.

Until then, connect with your friends even if it is sharing on happy news and let them know you are there in both the good and challenging times.

Multilingual WordPress Site

9434384_sThinking of a multilingual blog or WordPress site? The good news is there is an easy, stable way to create one.

After researching a number of options (which will hopefully save you some time now), I found one that was the best solution. I have worked with Google translator and a couple other options, but found this to be the best solution when working with a WordPress website. The price is reasonable, and the control is wonderful.

My initial purchase, installation and setup were all relatively smooth on the first website I tested it on. With a bit of patience, things were set up quite nicely. As always, you should be updated to the most current version of WordPress.

If you are looking for a plug-in that converts the language for you, this is not it. What this plug-in does is virtually creates complimentary pages for your pages and posts which you can then switch between. In other words, it makes the user responsible for providing an accurate translation for the visitors.

You can do SEO, Search Engine Optimization for each language separately. You can set SEO attributes for the homepage, internal pages and categories for each language. Translations appear in their unique URL and you can even put different languages in completely different domains. The plugin follows Google Webmaster’s specifications for multilingual sites to the letter, letting your sites rank high on local search results.

You can also edit your URL string, categories and menu items. I did not because my complete blog is not multilingual, just a few posts to test it out. For those clients looking for a bilingual or multilingual website, we are ready to go and happy to provide one for you.