SEO - Search Engine Optimization
Search engines primarily want to give the most relevant findings to the person doing the search. They also want to avoid duplicated results. So searching for someone to cut your hair in Green Bay will typically not bring up a hair stylist in the San Francisco bay area. The key then is to determine what techniques should be used. A simple way to understand the process is that the search engines send out critters known as spiders to run about the web. They spend nanoseconds checking out a website and bringing the information back to the search engine which then determines its relevance. Once you consider what the spider sees and what the search engine goals are, then you have a better idea how to make your site more searchable.
What is SEO - Search Engine Optimization? These three letters are one of the holy grails of website design. It is the designing and tweaking, both on and off page strategies which help to result in obtaining higher search engine ranking and organic leads. An organic lead simply means that you obtained a visitor to your site for FREE! This depends of course on what you did or spent to get these leads.
The earlier and more prominent your website appears in a search engine, the more likely someone is to click on it. Just consider your habits when searching the website and it all makes a bit more sense.
Google, Yahoo and other primary search engines do not readily disclose what the formulas are that determine actual ranking. When a ranking method is determined many website owners work to take advantage of it since increased exposure will lead to increase sales. Therefore, the formula is always being secretly changed.
Good solid content cannot be stressed enough. There are some techniques that you can use such as adding phrases with latent keywords. If your site is about a dog obedience school, you may consider words such as: Dog, pup, puppies, mongrel, collie, spaniel, obedience, discipline, training and so on. These are all keywords that relate that are still unique.
There is also SEO done offsite that can greatly help to improve your rankings. They include submission to search engines, directory listings, map listings, industry listings, press releases, article submissions and more. But that is a whole new lesson and Packerland Websites would be happy to share those with you and develop some strategies.
So, how do we get there using white hat techniques? The number one solution has always been that, "Content is King!" The more focused and detailed a site is, the more likely it will come up when searched for because of its relevance. The broader a site becomes, the more difficult it will be to rank first.
A great example was once given at a conference. If you built a website which sold left handed scissors for lesbians, it would probably have more unique and focused content than any other site out there. The challenge becomes to be less narrow and rank high with a broader set of search words. Often times you can check your competitors site and see how focused it is when it outranks yours.