Category Archives: SEO

SEO Reality

SEO Reality

SEO RealitySEO reality sometimes gets lost when it is coming from telemarketers and fast talking salespeople. Add on top the lack of knowledge and confusion and finding a good SEO person feels like a gamble.

With people not really knowing what they are buying many people can set their own price. Some places charge up to $300 just to tell you what is broke. I like to use actions instead of words. I rather go into a meeting with a written analysis of on-site SEO as well as off-site SEO and why I believe the strategy will have an impact.

Real SEO efforts are like grains of sand on a scale adding weight. Because search engines guard exactly how they rank it can be difficult knowing exactly how much effort or time it will take. The moment someone guarantees page 1 rankings without paid advertising, a red flag should immediately jump out. Just ask Google.

Confusion is sometimes created with acronyms used by Internet techys, especially when terms are similar.  For example; SEO, search engine optimization means to rank organically (laymen’s terms for natural or unpaid ranking obtained through strategy). SEM, search engine marketing means buying adds to advertise on Internet pages.

Although I do both, the long term SEO strategy and goal is to make it easier for someone to find you versus you searching and paying for them (as in one click at a time).

Not everyone may find this stuff as super cool and interesting as maybe I do. It is like a gaming strategy creating the most opportune chance to be successful along with the reward of watching a site rise higher in standings which will result in greater success.

At the end of an SEO meeting, there are a number of options:

• Do nothing (yes deciding to do nothing is still a decision)
• Do it yourself
• Use someone else
• Hire me

It is really that simple. What does it cost you to look?

MapQuest Local Business Center (LBC) is shutting down

MapquestlogonewWe wanted to inform you that the basic version of the MapQuest Local Business Center (LBC) is shutting down. As of January 31, 2014, you will no longer be able to access your listings account within the basic version of the LBC.

What does this mean for businesses? Well, life may have gotten a bit more complicated. On the other hand, it may have you reviewing how you appear on the Internet. Packerland Websites provides services to see that you are listed properly along with valuable and legitimate incoming links to your business.

There are fifty key directories you want to be listed on and listed accurately. Many do give listings for free and often times they may or may not be accurate. They also give you a NAP. This is not sleepy time. It is you name, address and phone number only.

Good SEO had many of us going in and claiming business listing to give more information by hand. This is time consuming, dull, loaded with future junk mail and it may be inputted the best it can be.

Would you like to know how your business appears? Great, I have the tool for you on my website at Packerland’s Online Business Scan Page in which you can use my online business scanner to check.

Making sure you are listed on directories and listed properly is good SEO. We not only help with this, but we can add in images, videos, categories, decryptions offers and much more. Plus, when we set it up, your listing is a power listing, which ranks and is found quicker than the free non powered NAP listings.

I expect other directory sites will be going this route as well. Things are Free for only so long. It is my business to help your business gets found. So, get it done by January 31 or contact me and see how I can help your presence out on the Internet.

How Does Google Value Links

When you create links, the volume does not necessarily translate to the popularity of your site. You may be able to build links but what does Google thinks of that? Google will not increase the value of your site because of the links that you have included.

In order to win at link building, think like Google. This Internet giant has been implementing a strategy that works best for them. Google is aware that website owners and content developers have been buying links and manipulating them in order to get ahead. Since they know what’s going on under the table, they only put value on the links which are very hard to get. In fact much less value is placed on links that are sourced from link farms, directories, and related resources.

What website owners can do is endeavor to build links gradually and naturally. Diversity & velocity matter the most. Rather than employing numerous links at a very short time, create links from different sites. Google actively determines where the links are coming from. The search engine also analyzes the rate of acquisition of these links.

Let me tell you what I think about which type of SEO links really work. Take for instance social blogging networks, there are so many of these platforms around. What they do perfectly well is to build human networks and facilitate an expansion of one’s friendship circle. There may be a high number of shares, but this does not improve site optimization. Similarly, the site cannot be considered high quality. An impressive social network and hundreds of shares prove that somebody has lots of friends. However, this is not beneficial to SEO.

Google is implementing a multi-angle strategy. I believe that Google modifies the algorithm signal depending upon the niche. Blogging and money making niches are two of the most spam-ridden, and the competition is intense as well. Google probably employs an algorithm with a different signal for these sites.

The following are recommendations that you might want to consider in creating and building your site links:
> Natural backlinks must be earned. It requires hard work but the benefits are immense.
> Google gives higher value to high quality backlinks. Make sure to get only good ones because Google is very particular about these things.
> Focus on who shares your content in social networking platforms rather than the volume of shares.
> Google tends to favor well-known brands. This is a huge disadvantage for small online businesses. Your business should decide whether it wants to buy Adwords to get into Google’s good graces.

Google has redefined its definition of quality content. These days, it is not enough to post a long and unique article filled with relevant keywords. The article has to be useful. It has to illustrate example and provide video clips and infographics that entice people to share the article more.

Website owners have been given more daunting tasks in order to remain relevant in the game. The challenge from Google is to think more deeply and more intensely about content and how to diversify it. If you want to stand out, consider the recommendations that we have presented above.

 

Resource for this article was Lisa at 2 Create a Website

Off-Site SEO

I am sometimes asked what it takes for a website to be No. 1 on Google’s first page of its SERPs (Search Engine Results Pages). More often, you hear the question, “Why am I not ranking No. 1 for the search term I want?” For this discussion, I am going to focus on Google as our search engine.

For starters, unless you are only one of 10 websites that fit a unique search, you won’t be No. 1. The real question is, “How can I get increase my odds of getting there?”

The focus of this story is off-site SEO, since I’ve already covered some of the basics of SEO search engine optimization on my website at http://packerlandwebsites.com/Search_Engine_Optimization.html

Even if you have a good website loaded with good quantities of unique content, there are still additional elements one needs to consider off site.

A person also needs to keep in mind that the broader a search becomes the less likely you are to appear in the SERPs.

Search engines employ secret algorithms of ranking search results. Although content is king, other elements are involved.
Some of these off site elements are:

• Incoming links – Think of an incoming link as a vote of confidence from another website. Some of the referring website’s strength is transferred to you. The more links (votes), the better you will do. Of course, if these links are suspect and black hat links, you could go the other way as well. Remember, these are incoming links. Outgoing links is you voting for someone else.

• Geographical Area – Where you are located in relationship of the search being done. This can be improved my making sure you are listed properly on Google maps and places. This includes not only your information, but your profile, including industry type and links to your website. A verified account will carry much more weight.

• Directory listings – Many of these listings are free and require email verification. Not only do they help to drive traffic to your website organically, they bring in additional outside links.

• Social media listings – These will drive organic traffic, as well as bring additional incoming links.

• You Tube Videos – You Tube videos, if done properly, are searchable on the Internet and appear in the SERP’s, giving additional exposure. They bring in additional organic traffic. They give additional incoming links to your site, if set up correctly.

• Content writing – Unique articles, either on your blog or guest writing, also bring relevance for organic traffic, as well as an opportunity to bring more additional incoming links.

• Paid ad click advertising – Yeah, so this one isn’t free. But the point is, there are a number of options.
Building a website, then simply expecting visitors to come is not always realistic. Often times, websites will rank great depending upon their on-site SEO and quality of unique content. But if you want to be No. 1, chances are you will need to do off-site SEO as well.

What is black and white and red all over?


The correct answer is a sun burnt penguin or panda. But, I believe some are seeing red with Google’s new changes once again.  As usual the intentions are good, but some sites get caught in the cross fire.

I’m sure you have read enough about the type of changes going on if you are into SEO and the Internet. SO, I won’t bore you with more opinions. I just thought it was interesting how so many people were shocked about why their site was affected when it seemed a bit obvious.

Given all the forum information and shared secrets of how far non-black hat techniques can go without crossing the line, it was only a matter of time before Google would pull the reigns in again.

I understand the importance and goal to get organically ranked. Some go the distance claiming they make the rules we need to just figure them out. You need remember the rule makes also get to change the rules.

I worked and played in competitive sports where people use to squeeze as tight as they could get without quite crossing the line. But, is this how design and SEO are supposed to be? Competition and money makes for an interesting recipe.

I’m sure it will only be a matter of time before the next angle is figured out how to squeeze those last extra drops of juice out of an SEO strategy. You can be sure there will be another change coming behind that one also. Maybe they will call it the zebra update to go with their black and white theme.

The bottom line is to design well for speed and information keeping your visitors in mind. The real challenge is how you can best entertain, educate and engage your visitor. Maybe someday they will get it all figured out and it will really be about relevant content and results.

Until then Play good, play hard, play fair and don’t get burnt.